Marketing Manager - Holiday Inn & Suites Dubai Science Park

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Holiday Inn & Suites Dubai Science Park

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive brand awareness and customer engagement
• Managing a team and collaborating with cross-functional departments to achieve marketing objectives
• Analyzing market trends and customer insights to inform marketing strategies
• Negotiating with third-party marketing agencies and managing marketing budgets

ASSUMPTION: This role requires a strong understanding of the hospitality industry and digital marketing trends to effectively drive customer engagement and brand loyalty.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies and campaigns to drive brand awareness and customer engagement

✅ Managing a team and collaborating with cross-functional departments to achieve marketing objectives

✅ Analyzing market trends and customer insights to inform marketing strategies

✅ Negotiating with third-party marketing agencies and managing marketing budgets

✅ Tracking effectiveness of marketing campaigns and reporting findings to the executive team

✅ Writing and delivering content and social media plans

✅ Managing the design and production of promotional materials, such as websites and brochures

✅ Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals

✅ Hiring and managing the performance of a more junior marketing team that can also include PR and creative team

ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively manage a team and collaborate with cross-functional departments.

🎯 Required Qualifications

Education: Bachelor’s or Master’s International degree in Marketing, Advertising, Business or Commerce or related disciplines.

Experience: 3 years plus in relevant experience in digital marketing, including field marketing, channel management, paid media, SEO, social media, PR, etc. Ability to navigate and manage within a global matrix management environment. Management experience in a multifunctional team, including business partners and agencies.

Required Skills:

• Expertise and demonstrated understanding across a wide area of marketing disciplines i.e., insights, strategy, communications, loyalty programmers, partnerships, CRM technology, channel management, digital, social, PR, training
• Understanding of hotel industry, particularly in digital marketing
• Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation
• Excellent stakeholder, negotiation and project management skills
• Ability to perform multiple efforts in a fast-paced, high growth environment

Preferred Skills:

• Fluency in Arabic

ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (Estimated based on industry standards for a Marketing Manager role in Dubai)

Benefits:

• Competitive Salary
• Room Discounts
• Training

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Dubai. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees

Founded: 2003

Company Description:

• IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.
• The company has a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes.
• IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

Company Specialties:

• Hotels
• Resorts
• Hospitality
• and Food & Beverage

Company Website: http://www.ihgplc.com

ASSUMPTION: IHG Hotels & Resorts is a large, global company with a wide range of hotel brands and a strong focus on providing True Hospitality for Good.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the General Manager of the hotel.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to move into a regional marketing role or take on additional responsibilities within the hotel.
• Opportunities for professional development and training through IHG's learning and development programs.

ASSUMPTION: This role offers opportunities for career growth within the company, both in terms of taking on additional responsibilities and moving into regional or corporate roles.

🌍 Location & Work Environment

Office Type: Hotel

Office Location(s): Dubai Science Park, Dubai, United Arab Emirates

Geographic Context:

• The hotel is located in the heart of Dubai Science Park, minutes away from mega malls, magnificent Jumeirah Beaches, world’s leading tourist attractions and Parks, auto drome and over 5 championship golf courses.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event attendance and campaign execution.

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on delivering exceptional customer experiences and driving brand awareness.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the General Manager and/or other department heads

Key Assessment Areas:

• Marketing and digital marketing skills
• Leadership and team management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and digital marketing experience and achievements in your resume.
• Tailor your cover letter to the specific role and company, emphasizing your understanding of the hospitality industry and your passion for marketing.
• Prepare examples of successful marketing campaigns you've executed and the results they achieved.

ATS Keywords: Marketing, Digital Marketing, Campaign Management, Brand Positioning, Customer Insights, Creative Direction, Budget Management, Negotiation, Public Speaking, Hospitality Industry, Hotel Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and leadership skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in using marketing tools and platforms is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• True Hospitality
• One IHG
• Responsible Business
• Community Spirit

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a passion for providing exceptional customer experiences and driving brand awareness?
• Are you a strong leader and communicator, able to manage a team and collaborate with cross-functional departments?
• Are you adaptable and resilient, able to perform multiple efforts in a fast-paced, high growth environment?

ASSUMPTION: IHG Hotels & Resorts values candidates who are passionate about providing exceptional customer experiences, strong leaders and communicators, and adaptable and resilient in a fast-paced, high growth environment.

⚠️ Potential Challenges

• Managing a team and collaborating with cross-functional departments in a fast-paced, high growth environment
• Keeping up with digital marketing trends and best practices
• Balancing multiple projects and deadlines
• Working in a matrix management environment

ASSUMPTION: These challenges require strong leadership, communication, project management, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Marketing Manager roles in other hospitality companies may have a broader focus on sales and revenue management
• Marketing Manager roles in other industries may have a more narrow focus on digital marketing channels
• This role offers opportunities for career growth within the company, both in terms of taking on additional responsibilities and moving into regional or corporate roles

ASSUMPTION: This role offers a unique blend of marketing and hospitality industry experience, with opportunities for career growth within the company.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new hotel brand in the Middle East
• Managing a team to rebrand an existing hotel and drive customer engagement through targeted marketing efforts
• Collaborating with cross-functional departments to optimize hotel website traffic and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for career growth in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and revenue management?
• What opportunities are there for professional development and training within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their understanding of the hospitality industry and marketing trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IHG Career website
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience and achievements
• Prepare examples of successful marketing campaigns you've executed and the results they achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.