📌 Core Information
🔹 Job Title: Marketing Manager, Home Health
🔹 Company: BAYADA Home Health Care
🔹 Location: Dover, DE 19901
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing relationships with referral sources in the community
- Promoting BAYADA Home Health Care services to expand Medicare home health business
- Generating referrals through strategic sales and marketing efforts
- Conducting market analysis and sales strategy development
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently.
📋 Key Responsibilities
✅ Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities, and other community resources
✅ Conducting market analysis and developing sales strategy, goals, and plans
✅ Conducting sales calls and evaluating the effectiveness of sales activity
✅ Supporting business development activities and establishing strong relationships with new and existing referral sources
ASSUMPTION: The role may require occasional travel to meet with referral sources and attend industry events.
🎯 Required Qualifications
Education: Minimum of a Bachelor’s Degree
Experience: At least two years of recent sales experience in the healthcare industry, preferably in home health care
Required Skills:
- Proven ability to develop and implement a sales and marketing plan
- Excellent planning, organization, and presentation skills
- Formal sales training
- Evidence of achieving referral goals within the market
Preferred Skills:
- Established healthcare contacts and ability to network in the community
ASSUMPTION: Candidates with relevant industry experience and a strong track record of success in sales will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the healthcare industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for occasional evening events)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BAYADA Home Health Care operates in the healthcare industry, specifically focusing on home health care services for clients of all ages.
Company Size: BAYADA Home Health Care is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: 1975, BAYADA Home Health Care was founded with a mission to provide compassionate, excellent, and reliable care to clients in their homes.
Company Description:
- BAYADA Home Health Care is a leading nonprofit home health care provider, serving clients in the US and globally
- The company offers a wide range of services, including adult skilled and non-skilled home care services, pediatric home health care, hospice home care, rehabilitation at home, and assistive care
- BAYADA is committed to “The BAYADA Way” and to providing compassionate, excellent, and reliable care for years to come
Company Specialties:
- Adult skilled and non-skilled home care services
- Pediatric Home Health Care
- Hospice Home Care
- Rehabilitation at Home
- Assistive Care
Company Website: http://www.bayada.com
ASSUMPTION: BAYADA Home Health Care's large size and extensive service offerings provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional with 2-5 years of experience in the healthcare industry.
Reporting Structure: The Marketing Manager will report directly to the Director of Marketing and will work closely with the sales and clinical teams.
Work Arrangement: This is an on-site position, with the primary office located in Dover, DE. Occasional travel may be required for meetings with referral sources and industry events.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional service lines or geographic regions
- Opportunities to mentor and train junior marketing team members
ASSUMPTION: The Marketing Manager role offers significant potential for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and supportive team culture.
Office Location(s): Dover, DE
Geographic Context:
- The Dover office is located in Kent County, DE, with a population of approximately 170,000 people
- The area offers a mix of urban and rural environments, with easy access to major cities such as Philadelphia and Baltimore
- The cost of living in Dover is relatively low compared to other major metropolitan areas in the region
Work Schedule: Full-time, Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for occasional evening events)
ASSUMPTION: The Dover office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Sales and marketing experience in the healthcare industry
- Relationship-building skills and ability to network in the community
- Planning, organization, and presentation skills
- Ability to work independently and manage multiple priorities
Application Tips:
- Highlight relevant sales and marketing experience in the healthcare industry
- Include specific examples of successful referral generation and sales strategy implementation
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Sales, Marketing, Healthcare, Referral Generation, Sales Strategy, Business Development, Planning, Organization, Presentation
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with CRM software and marketing automation tools is preferred but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Reliability
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of success in sales and marketing within the healthcare industry?
- Are you comfortable working independently and managing multiple priorities?
- Do you possess strong communication and interpersonal skills, with the ability to build and maintain relationships with referral sources?
- Are you passionate about BAYADA Home Health Care's mission and committed to providing compassionate, excellent, and reliable care to clients?
ASSUMPTION: Candidates who align with BAYADA Home Health Care's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Meeting and exceeding referral goals in a competitive market
- Balancing multiple priorities and managing a busy schedule
- Occasional travel requirements for meetings with referral sources and industry events
- Adapting to changes in the healthcare industry and regulatory environment
ASSUMPTION: The Marketing Manager role may present unique challenges, but also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on generating referrals for home health services within a targeted geographic region
- This role requires a strong understanding of the healthcare industry and the ability to build relationships with referral sources
- Career progression in this role may include advancement to a senior marketing role within the company or expansion of responsibilities to include additional service lines or geographic regions
ASSUMPTION: The Marketing Manager role at BAYADA Home Health Care is unique and offers a distinct set of opportunities and challenges compared to similar marketing roles in other industries.
📝 Sample Projects
- Developing and implementing a sales and marketing plan to generate referrals for home health services within a targeted geographic region
- Conducting market analysis and identifying key referral sources within the community
- Creating and delivering presentations to referral sources and industry events
ASSUMPTION: The Marketing Manager role at BAYADA Home Health Care offers a wide range of projects and initiatives, providing ample opportunities for professional growth and development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for BAYADA Home Health Care?
- What opportunities are there for professional growth and development within the company?
- How does BAYADA Home Health Care support work-life balance for its employees?
- What are the key challenges facing the home health industry, and how does this role address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience in the healthcare industry
- Prepare examples of successful referral generation and sales strategy implementation for the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
