📌 Core Information
🔹 Job Title: Marketing Manager - Hong Kong
🔹 Company: Gensler
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing materials to support business development efforts
- Working closely with senior design staff and regional marketing leaders
- Creating proposals, presentations, and other marketing materials
- Conducting research on new opportunities and prospective clients
- Managing small employee teams and projects
ASSUMPTION: This role requires strong communication, writing, and design skills, as well as the ability to manage projects and teams effectively.
📋 Key Responsibilities
✅ Working with senior design staff to produce proposals, presentations, and other marketing materials
✅ Co-leading strategy and kickoff meetings with regional marketing leaders and BD champions
✅ Conceptualizing, writing, and designing new material to support marketing programs
✅ Conducting internal and external research on new opportunities, prospective clients, and practice areas
✅ Developing pitch strategy and budget, including research, network mapping, tasks, milestones, and reviews
✅ Researching targets, internal relationships, company history, market position, and ensuring client or 3rd party Q&A and site visits
✅ Developing new materials to support business development activities
✅ Other responsibilities as assigned
ASSUMPTION: The role may involve working on multiple projects simultaneously and meeting tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of managerial-level professional experience in a marketing position, preferably for a design or professional services firm
Required Skills:
- Fluency in Mandarin and English (both speaking and writing/reading)
- Excellent communication, writing, and conceptual design skills
- High level of competency in Adobe Creative Suite and Microsoft Office programs
- Graphic design ability and experience with video and/or digital media/software (a plus)
Preferred Skills:
- Experience with business development and client relations
- Knowledge of the architecture, design, or professional services industry
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage.
💰 Compensation & Benefits
Salary Range: HKD 450,000 - HKD 600,000 per year (based on industry standards for a Marketing Manager in Hong Kong with 3-5 years of experience)
Benefits:
- Medical, dental, and vision insurance
- Disability insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- Profit sharing plan and twice annual bonus opportunities
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees (global)
Founded: 1965
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- The company partners with clients in over 100 countries each year, providing integrated services across a range of markets
- Gensler's mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's global presence and diverse service offerings provide opportunities for career growth and exposure to various projects and industries.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: The Marketing Manager will report to the regional marketing leader and work closely with senior design staff and business development champions
Work Arrangement: On-site, with potential for hybrid or remote work depending on project needs
Growth Opportunities:
- Potential to advance to a senior marketing role or management position
- Opportunities to work on diverse projects and gain experience in different markets
- Access to professional development programs and tuition reimbursement
ASSUMPTION: The role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with collaborative workspaces
Office Location(s): Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The office is located in a central business district with easy access to public transportation
- The city offers a mix of Eastern and Western cultures, with a wide range of dining, entertainment, and recreational options
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for project demands)
ASSUMPTION: The Hong Kong office provides a dynamic and multicultural work environment, with opportunities to engage with international clients and colleagues.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the regional marketing leader and a senior design staff member
- Final interview with the regional managing principal
Key Assessment Areas:
- Communication and presentation skills
- Graphic design and Adobe Creative Suite proficiency
- Project management and team leadership abilities
- Industry knowledge and understanding of Gensler's services
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on marketing, project management, and design skills
- Tailor your cover letter to demonstrate your understanding of Gensler's mission and the role's responsibilities
- Prepare a portfolio showcasing your design work, marketing campaigns, and project management successes
ATS Keywords: Marketing Manager, Hong Kong, Gensler, Adobe Creative Suite, Microsoft Office, Business Development, Proposal Writing, Presentation Design, Project Management
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Video and digital media software (e.g., Adobe Premiere Pro, After Effects)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The role may require proficiency in additional tools and technologies based on project needs.
👔 Cultural Fit Considerations
Company Values:
- Create a better world through the power of design
- Design as a collaborative sport
- Pursue excellence
- Inspire one another
- Give back
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated your commitment to Gensler's mission and values in your previous roles?
- Can you describe a time when you successfully managed a project or team to achieve a significant outcome?
- How do you approach learning and adapting to new tools, technologies, or work environments?
ASSUMPTION: Gensler values candidates who align with their mission, values, and work style, and who demonstrate strong communication, collaboration, and leadership skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including senior design staff and clients
- Adapting to a fast-paced and dynamic work environment
- Navigating a large, global organization with multiple departments and locations
ASSUMPTION: The role may present challenges related to project management, stakeholder communication, and navigating a large organization.
📈 Similar Roles Comparison
- Compared to related roles in marketing agencies or consulting firms, this role offers more exposure to the architecture, design, and planning industries
- Gensler's global presence provides opportunities to work on international projects and gain experience in different markets
- Career progression in Gensler may involve moving into senior marketing roles or management positions within the company
ASSUMPTION: This role offers unique opportunities for career growth and industry exposure compared to similar roles in other organizations.
📝 Sample Projects
- Developing a marketing campaign to promote Gensler's services at a major industry conference
- Creating a proposal for a large-scale architecture project, including visuals, written content, and project management plans
- Managing a team to produce a company-wide report on industry trends and market opportunities
ASSUMPTION: The role may involve working on a variety of projects, from marketing campaigns and proposals to internal reports and presentations.
❓ Key Questions to Ask During Interview
- What are the most pressing business development priorities for the Hong Kong office in the next 6-12 months?
- How does this role fit into the regional marketing team's overall strategy and goals?
- What opportunities are there for professional development and growth within the company?
- How does Gensler support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides insight into the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your design work, marketing campaigns, and project management successes
- Follow up with the regional marketing leader after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
