📌 Core Information
🔹 Job Title: Marketing Manager - Hong Kong
🔹 Company: Gensler
🔹 Location: Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Produce materials to support business development efforts
- Work with senior design staff to create proposals and presentations
- Conduct research on new opportunities and develop strategies for client engagement
- Manage marketing projects independently and lead small teams
- Collaborate with regional marketing leaders and business development champions
ASSUMPTION: This role requires strong communication, writing, and design skills, as well as the ability to manage projects and teams effectively.
📋 Key Responsibilities
✅ Produce proposals, presentations, and other marketing materials to support business development efforts
✅ Conduct research on new opportunities, prospective clients, and practice areas
✅ Develop pitch strategy, budget, and timeline with business development champions
✅ Research targets, internal relationships, company history, market position, and ensure client or 3rd party Q&A and site visits
✅ Develop new materials as needed to support business development activities
✅ Other responsibilities as assigned
ASSUMPTION: This role involves a mix of independent work and collaboration with senior staff and teams. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of managerial-level experience in a marketing position, preferably for a design or professional services firm
Required Skills:
- Fluency in Chinese (Cantonese and Mandarin) and English (both speaking and writing/reading)
- Excellent communication, writing, and conceptual design skills
- High level of competency in Adobe Creative Suite, Microsoft Office programs
- Graphic design ability and experience with key software
- Experience managing significant marketing projects independently and leading small teams
Preferred Skills:
- Experience with CRM systems like Salesforce
- Experience with video and/or digital media/software
ASSUMPTION: Candidates should have a strong portfolio showcasing their design and writing skills, as well as examples of successful marketing campaigns they have managed.
💰 Compensation & Benefits
Salary Range: HK$600,000 - HK$800,000 per year (based on industry standards for a Marketing Manager in Hong Kong with 3-4 years of experience)
Benefits:
- Medical, dental, vision, and disability insurance
- Wellness programs and flex spending
- Paid holidays and paid time off
- Profit sharing plan and twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time (40 hours per week), with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Hong Kong market. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees
Founded: 1965
Company Description:
- Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East.
- The company partners with clients in over 100 countries each year, providing integrated services across a range of market sectors.
- Gensler's mission is to create a better world through the power of design, promoting equity, resilience, and wellbeing for everyone.
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's global presence and diverse range of services offer opportunities for career growth and exposure to various projects and markets.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports to the regional marketing leader and works closely with senior design staff and business development champions
Work Arrangement: On-site, full-time position with flexibility for project needs
Growth Opportunities:
- Potential to work on international projects and collaborate with global teams
- Opportunities to advance to senior marketing roles or specialize in specific market sectors
- Access to professional development programs, including licensure and tuition reimbursement
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Hong Kong
Office Location(s): 45 Fremont St, Suite 1500, San Francisco, California 94105, US
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The office is located in the heart of the city, offering easy access to public transportation and amenities
- The city's diverse culture and international influences provide a dynamic work environment
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM with flexibility for project needs
ASSUMPTION: The Hong Kong office provides a dynamic and multicultural work environment, with opportunities to engage with international clients and projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Communication and presentation skills
- Portfolio and writing samples
- Problem-solving and strategic thinking
- Cultural fit and alignment with Gensler's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design, writing, and project management skills
- Research Gensler's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing, Proposal Writing, Presentation Design, Research, Business Development, Team Management, Graphic Design, Adobe Creative Suite, Microsoft Office, CRM Systems, Client Relations, Information Management, Public Relations
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a comprehensive portfolio and strong interview performance.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- CRM systems (e.g., Salesforce)
- Video and/or digital media/software (e.g., Adobe Premiere Pro, After Effects)
ASSUMPTION: Familiarity with industry-standard software and tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Diversity Empowerment
- Impact
- Community
- Respect
- Growth
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Gensler's values in your work?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it?
- How do you approach giving and receiving feedback to improve your work and the work of your team?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Gensler's values and work style, as well as a willingness to learn and adapt in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including senior leadership and international clients
- Adapting to a fast-paced and ever-changing work environment
- Navigating Hong Kong's competitive job market and high cost of living
ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills, as well as the ability to thrive in a fast-paced, multicultural work environment.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position offers a unique blend of creative and strategic responsibilities, with a focus on business development and client engagement
- Gensler's global presence and diverse range of services provide opportunities for career growth and exposure to various projects and markets
- This role may require more travel and international collaboration than similar positions in smaller or more localized organizations
ASSUMPTION: Candidates should consider their preferences for industry-specific responsibilities, company size, and work arrangement when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new office opening in a target market
- Creating a pitch strategy and materials for a major international client engagement
- Managing a team to produce a series of client presentations for a high-profile business development opportunity
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and research to creative design and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into Gensler's overall marketing and business development strategy?
- What opportunities are there for professional development and growth within the company?
- How does Gensler support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your design, writing, and project management skills
- Research Gensler's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
