Marketing Manager - Hong Kong & Macau

📌 Core Information

🔹 Job Title: Marketing Manager - Hong Kong & Macau

🔹 Company: Pierre Fabre Laboratories

🔹 Location: Hong Kong - Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Localizing and executing omnichannel marketing plans
• Adapting global customer/health professional journey frameworks
• Ensuring brand and digital stewardship
• Monitoring campaign performance and optimizing results
• Collaborating cross-functionally and leading a team

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on local market adaptation and cross-functional collaboration.

📋 Key Responsibilities

✅ Localize and execute omnichannel marketing plans (digital/retail/field) developed by the Director, coordinating closely with sales and e-retail teams.

✅ Adapt global customer/health professional journey frameworks to local market dynamics, translating them into tactical campaigns.

✅ Ensure day-to-day marketing materials adhere to brand/franchise guidelines.

✅ Collaborate with corporate digital teams to implement localized digital strategies (SEO, paid media, etc.), tracking ROI metrics.

✅ Monitor campaign KPIs (engagement, conversion, budget spend), providing data-driven improvement recommendations to the Director.

✅ Maintain monthly budget/KPI dashboards for assigned projects.

✅ Serve as primary liaison between field teams and HQ marketing, relaying local market insights to shape global strategy.

✅ Support new product launches with localized go-to-market plans.

✅ Mentor junior marketers on campaign execution and tool utilization.

✅ Conduct quarterly performance reviews for direct reports.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, with a strong emphasis on local market adaptation and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing management related positions, with 2+ years’ experience in cosmetics preferred

Required Skills:

• Product development experience (market & competitor analysis, sense of trend, create concept & storytelling, co-work with R&D on formulation)
• Product launch/campaign successful case (how to invest efficiently, understand media & social KOL ecosystem)
• Brand background (better with dermo-cosmetic experience)
• Fluent in Cantonese and advance in written Chinese

Preferred Skills:

• Experience with omnichannel marketing strategies
• Familiarity with SEO and paid media strategies
• Proficiency in data analysis and dashboard creation

ASSUMPTION: Given the role's focus on local market adaptation and cross-functional collaboration, experience in cosmetics and proficiency in Cantonese are crucial.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Hong Kong)

Benefits:

• Health insurance
• Retirement plan
• Employee stock ownership plan
• Training and development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Hong Kong. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Pierre Fabre Laboratories operates in the pharmaceutical manufacturing industry, with a strong focus on dermo-cosmetics and a unique positioning as an alliance of pharmaceutical and dermocosmetics expertise.

Company Size: With over 9,600 employees and a presence in 120 countries, Pierre Fabre Laboratories is a large, global organization.

Founded: The company was founded in 1962 and is headquartered in Toulouse, Occitanie, France.

Company Description:

• Laboratoires Pierre Fabre is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation.
• The group is the second-largest dermo-cosmetics laboratory and the second-largest private French pharmaceutical group.
• Its portfolio includes several medical franchises and international brands such as Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, and Pierre Fabre Oral Care.

Company Specialties:

• From Health to Beauty
• Family Health
• Dermo-Cosmetics
• Pharmaceuticals

Company Website: https://www.pierre-fabre.com

ASSUMPTION: Pierre Fabre Laboratories is a large, global organization with a strong focus on dermo-cosmetics and a unique positioning as an alliance of pharmaceutical and dermocosmetics expertise.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within the organization.

Reporting Structure: The Marketing Manager reports directly to the Director and oversees junior marketers within the team.

Work Arrangement: This role is on-site, with occasional remote work as needed and agreed upon with the manager.

Growth Opportunities:

• Progression to a senior marketing role or management position within the organization
• Expansion of responsibilities to cover additional markets or product categories
• Development of leadership and mentoring skills through team management

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a focus on building leadership and management skills.

🌍 Location & Work Environment

Office Type: The Hong Kong office is a modern, professional workspace with a collaborative and multicultural environment.

Office Location(s): 3, Avenue Hubert Curien, Toulouse, Occitanie 31100, FR (Headquarters) and 8 Campus Dr, Parsippany, NJ 07054, US (Hong Kong office)

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business ecosystem
• The Hong Kong office is located in a convenient and accessible area, with nearby public transportation and amenities
• The company offers a multicultural work environment, with opportunities to collaborate with international teams

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work as needed to support campaigns or events

ASSUMPTION: The Hong Kong office offers a modern, professional workspace with a collaborative and multicultural environment, located in a convenient and accessible area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Director or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Local market adaptation and cultural understanding
• Cross-functional collaboration and team leadership
• Data analysis and performance optimization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the local market and cultural nuances in your application materials
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact

ATS Keywords: Marketing Management, Cosmetics, Product Development, Market Analysis, Trend Analysis, Campaign Management, Brand Stewardship, Digital Marketing, SEO, Paid Media, KPI Monitoring, Cross-functional Collaboration, Team Leadership, Mentoring, Performance Reviews, Cantonese Language, Chinese Language

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing strategy, local market adaptation, and team leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's tech stack and the candidate's areas of focus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Responsibility
• Collaboration

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Data-informed and strategic in decision-making

Self-Assessment Questions:

• How do you approach adapting global strategies to local market dynamics?
• Can you provide an example of a successful marketing campaign you've led, and how you optimized performance based on data analysis?
• How do you balance strategic thinking with tactical execution in your marketing approach?

ASSUMPTION: Pierre Fabre Laboratories values innovation, excellence, responsibility, and collaboration, with a work style that is results-driven, collaborative, adaptable, and data-informed.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing global strategy with local market adaptation
• Keeping up with the fast-paced and ever-evolving marketing landscape
• Maintaining work-life balance while managing a team and supporting new product launches
• Navigating a multicultural work environment and building effective cross-functional relationships

ASSUMPTION: This role presents challenges related to stakeholder management, adaptability, work-life balance, and cross-cultural collaboration.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on local market adaptation and cross-functional collaboration
• In the dermo-cosmetics industry, this role offers a unique opportunity to work at the intersection of pharmaceuticals and cosmetics
• Career progression in this role may involve expanding responsibilities to cover additional markets or product categories, rather than moving into a more senior management position

ASSUMPTION: This role offers a unique opportunity to work at the intersection of pharmaceuticals and cosmetics, with a focus on local market adaptation and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a localized marketing campaign for a new product launch, including digital and retail strategies
• Conducting market research and competitor analysis to inform product development and marketing strategies
• Creating and implementing a brand stewardship plan to ensure consistent and on-brand marketing materials across channels

ASSUMPTION: Sample projects for this role may involve developing and executing localized marketing campaigns, conducting market research, and creating brand stewardship plans.

❓ Key Questions to Ask During Interview

• How does the company support local market adaptation and cultural understanding in its marketing strategies?
• Can you describe the team structure and dynamics within the marketing department?
• How does the company approach cross-functional collaboration and stakeholder management?
• What opportunities are there for career growth and development within the organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: Key questions to ask during the interview should focus on local market adaptation, team structure, cross-functional collaboration, career growth, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on local market adaptation and cross-functional collaboration
• Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
• Be ready to discuss your approach to local market adaptation, data analysis, and team leadership during the interview
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.