📌 Core Information
🔹 Job Title: Marketing Manager, Household, Amazon Fresh Grocery
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an end-to-end merchandising and marketing strategy for product categories
- Collaborating with internal and external partners to drive customer adoption and engagement
- Managing campaigns end-to-end, analyzing traffic data, and solving problems
- Working in a rapidly evolving environment, requiring strong adaptability and prioritization skills
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
📋 Key Responsibilities
✅ Develop, implement, and optimize an end-to-end merchandising and marketing strategy for your product categories
✅ Work closely with vendor management teams and external vendors to meet business priorities
✅ Integrate your strategies into the overall Amazon Fresh Strategy
✅ Drive experiments to continuously improve the efficacy and efficiency of marketing tactics
✅ Manage customer targeting, including segment creation and weblabs
✅ Develop data-driven customer insights using raw data sources that are actionable and impactful
✅ Support in-depth business reviews and present results and pivots to key stakeholders
✅ Earn trust at all levels through excellent communication and collaboration
✅ Prioritize effectively in a quickly changing and ambiguous environment
ASSUMPTION: This role requires a strong understanding of both marketing and merchandising strategies, as well as the ability to analyze and interpret data to drive decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on multi-channel campaigns and customer engagement
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work effectively in a cross-functional team environment
- Strong project management skills
- Proficient in Microsoft Office Suite and Google Analytics
Preferred Skills:
- Experience with Amazon Fresh or other grocery e-commerce platforms
- Fluency in Spanish or another language relevant to target markets
- Experience with A/B testing and experiment design
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday through Friday, with some flexibility for hybrid work arrangements
ASSUMPTION: Salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the Seattle and New York areas.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,000+ employees (global), with a large presence in Seattle and New York
Founded: 1994, with the Amazon Fresh grocery delivery service launched in 2007
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon Fresh is a grocery delivery service that offers same-day and next-day delivery of fresh produce, meats, and other grocery items
- Amazon is known for its innovative culture, customer-centric approach, and commitment to operational excellence
Company Specialties:
- E-commerce platforms and marketplaces
- Cloud computing services (AWS)
- Digital content and streaming services (Amazon Prime Video, Amazon Music)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior management positions
Reporting Structure: This role reports directly to the Senior Marketing Manager for Amazon Fresh Grocery
Work Arrangement: On-site, with potential for hybrid work arrangements depending on business needs
Growth Opportunities:
- Advancement to senior marketing management roles within Amazon Fresh or other Amazon business units
- Expansion into related fields, such as brand management or product marketing
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon, given the company's large size and diverse business offerings.
🌍 Location & Work Environment
Office Type: Corporate office environment with open workspaces and collaborative areas
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, with a diverse and dynamic cultural scene
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for hybrid work arrangements
ASSUMPTION: Both Seattle and New York offer unique opportunities for professional growth and development, as well as diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with the senior marketing manager or other key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've developed and executed
- Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their ongoing success
ATS Keywords: Marketing strategy, campaign development, data analysis, customer engagement, merchandising, Amazon Fresh
ASSUMPTION: Given Amazon's large size and high volume of applicants, the interview process may be competitive and thorough.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Amazon's internal tools and platforms (e.g., A9, Amazon Retail Analytics)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be beneficial, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision-making
- Collaborative and cross-functional teams
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you stay organized and prioritize in a fast-paced, ever-changing environment?
- Can you provide an example of a time when you had to pivot or change your marketing strategy due to new data or feedback?
- How do you approach working with cross-functional teams, and how do you ensure that your marketing strategies align with overall business objectives?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and data-driven, with a strong focus on customer obsession and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with a large, matrixed organization and navigating complex decision-making processes
- Keeping up with the latest trends and technologies in the rapidly evolving e-commerce landscape
- Balancing the need for data-driven decision-making with the need for swift execution
ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative environment like Amazon, but also present opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on the Amazon Fresh grocery delivery service, but shares similarities with other marketing manager roles within Amazon and the broader e-commerce industry
- Compared to other marketing roles, this position may offer more exposure to cross-functional collaboration and strategic decision-making
- Career paths for this role may include advancement to senior marketing management positions within Amazon Fresh or other Amazon business units, or expansion into related fields such as brand management or product marketing
ASSUMPTION: While this role is unique in its focus on the Amazon Fresh grocery delivery service, it shares many similarities with other marketing manager roles within Amazon and the broader e-commerce industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new product launch or seasonal promotion
- Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies
- Managing a team of marketing specialists to execute a large-scale event or conference
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a marketing manager might encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure for the Amazon Fresh Grocery marketing team, and how this role fits into that structure?
- How does the Amazon Fresh Grocery marketing team collaborate with other Amazon business units, such as Amazon Prime or Amazon Go?
- What are the most pressing challenges facing the Amazon Fresh Grocery business, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've developed and executed
- Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their ongoing success
- Follow up with the recruiter or hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
