Marketing Manager, HSA

📌 Core Information

🔹 Job Title: Marketing Manager, HSA

🔹 Company: Health-E Commerce

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: 100% Remote (within the United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for HSA Store, focusing on both DTC and B2B2C initiatives.
• Collaborating across departments to ensure consistent messaging and effective marketing execution.
• Supporting the creation and implementation of brand guidelines to differentiate HSA Store from competitors.
• Monitoring campaign performance and providing insights to optimize campaign effectiveness and ROI.
• Working with marketing automation tools and analytics platforms to improve campaign performance.

ASSUMPTION: This role requires a strong understanding of both DTC and B2B2C marketing, as well as experience in executing and measuring integrated marketing campaigns.

📋 Key Responsibilities

✅ Go-to-Market Strategy & Campaign Execution: Develop and execute go-to-market strategies across both DTC and B2B2C initiatives. Lead campaign execution in partnership with internal teams to ensure all messaging and assets align with business objectives and brand strategy.

✅ Partner Activation & Planning: Coordinate quarterly campaign calendars and partner activation plans to ensure timely execution of high-priority initiatives across both DTC and B2B2C partners.

✅ B2B2C Marketing Support: Collaborate with business development and sales to create targeted messaging, campaigns, and enablement materials that resonate with third-party administrators (TPAs) and employer partners.

✅ Creative Development & Briefing: Brief in and collaborate with the creative team to develop assets that reflect the HSA Store’s value proposition and brand guidelines across all touchpoints.

✅ Brand Differentiation: Support the creation and implementation of brand guidelines that help differentiate HSA Store from competitors, ensuring consistency in voice, tone, and design across all channels.

✅ Product Messaging: Help develop compelling product messaging that clearly communicates the value of HSA Store’s offerings to both consumers and partners.

✅ Performance Tracking: Monitor campaign performance, track KPIs, and provide insights to optimize campaign effectiveness and ROI.

✅ Data-Driven Optimization: Support test-and-learn strategies to improve user experiences, conversion rates, and ongoing engagement across DTC and B2B2C audiences.

✅ Cross-Functional Collaboration & Reporting: Partner with internal teams and leadership to ensure alignment on marketing objectives and provide consistent updates on campaign progress and results.

ASSUMPTION: This role requires strong organizational skills, excellent communication skills, both written and verbal, and the ability to manage multiple projects and deadlines at once.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 3-5 years of experience in executing and measuring integrated marketing campaigns, ideally in e-commerce or a similar field, with exposure to both DTC and B2B2C marketing.

Required Skills:

• Proven experience in executing and measuring integrated marketing campaigns.
• Strong understanding of product marketing principles and the ability to translate business goals into actionable marketing strategies for both consumer and B2B2C channels.
• Experience working with marketing automation tools and analytics platforms, with a focus on using data to improve campaign performance.
• Ability to collaborate effectively with creative, e-commerce, business development, and analytics teams to drive alignment and campaign success.
• Excellent communication skills, both written and verbal, with a focus on concise, clear messaging.
• A proactive, problem-solving mindset with the ability to think creatively and strategically.

Preferred Skills:

• Experience or interest in supporting B2B2C marketing efforts, including creating campaigns and materials for third-party administrators, employers, and partners.
• Keen interest in helping shape brand positioning and messaging to differentiate a brand in a competitive marketplace.

ASSUMPTION: Candidates with experience in the wellness and fitness services industry may have an advantage, but relevant experience in other industries will also be considered.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.

Benefits:

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources

Working Hours: Full-time position with the requirement to work EST hours.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. The final compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Health-E Commerce operates in the wellness and fitness services industry, focusing on helping everyday consumers and partners benefit better from their tax-free health benefits.

Company Size: Health-E Commerce is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Health-E Commerce was founded in 2010 and has since grown to become a leading provider of FSA and HSA eligible products and services.

Company Description:

• Health-E Commerce is the parent brand of FSA Store, HSA Store, WellDeserved, and Caring Mill, serving over 60 million tax-free health consumers.
• The company offers the largest selection of guaranteed FSA and HSA eligible products, intuitive educational resources, and more, streamlining the intersection of healthcare accounts, technology, and personal finance.
• Health-E Commerce is an HIG Capital portfolio company, with over $64 billion in AUM and over 125 active portfolio companies.

Company Specialties:

• FSA Eligible Products
• FSA Eligible Services
• FSA Learning Center
• Flexible Spending Account Information
• Rx Prescription Processing Service
• FSA Administrator Affiliate Program
• FSA Calculator
• and 24/7 Customer Service

Company Website: Health-Ecommerce.com

ASSUMPTION: Health-E Commerce is a well-established company with a strong reputation in the wellness and fitness services industry, providing a unique opportunity for growth and development in the marketing field.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring 3-5 years of experience in executing and measuring integrated marketing campaigns.

Reporting Structure: The Marketing Manager, HSA will report directly to the Director of Marketing and work closely with cross-functional teams, including creative, e-commerce, business development, and analytics teams.

Work Arrangement: This is a 100% remote position within the United States, with the requirement to work EST hours.

Growth Opportunities:

• Potential to grow into a senior marketing role or take on additional responsibilities as the company expands its offerings.
• Opportunities to work on high-impact projects and contribute to the company's overall success.
• Access to professional development resources, including certification support and leadership coaching.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): United States

Geographic Context:

• The United States has a diverse range of cultures, climates, and landscapes, offering a wide variety of living and working environments.
• The United States is home to a robust job market, with numerous opportunities for career growth and development.
• The United States has a well-established infrastructure, with reliable internet access and modern communication tools.

Work Schedule: Full-time position with the requirement to work EST hours.

ASSUMPTION: Working remotely in the United States offers a high degree of flexibility and the opportunity to balance work and personal life more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and company culture.
• Background check and reference checks for final candidates.
• Job offer and onboarding for the successful candidate.

Key Assessment Areas:

• Experience in executing and measuring integrated marketing campaigns, with a focus on both DTC and B2B2C initiatives.
• Ability to collaborate effectively with cross-functional teams and provide consistent updates on campaign progress and results.
• Strong understanding of product marketing principles and the ability to translate business goals into actionable marketing strategies.
• Excellent communication skills, both written and verbal, with a focus on concise, clear messaging.
• Proven problem-solving skills and the ability to think creatively and strategically.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with integrated marketing campaigns, both DTC and B2B2C, and how you've optimized campaign performance using data-driven insights.
• Showcase your ability to collaborate effectively with cross-functional teams and provide examples of successful marketing campaigns you've led or contributed to.
• Demonstrate your understanding of the wellness and fitness services industry and how your skills and experience align with the company's goals and objectives.

ATS Keywords: Integrated Marketing Campaigns, DTC Marketing, B2B2C Marketing, Product Marketing, Marketing Automation Tools, Analytics Platforms, Creative Development, Brand Differentiation, Campaign Performance Tracking, Cross-Functional Collaboration, Communication Skills, Organizational Skills, Problem-Solving Mindset, Data-Driven Optimization, User Experience Improvement

ASSUMPTION: Health-E Commerce uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing Automation Tools (e.g., HubSpot, Marketo, or similar)
• Analytics Platforms (e.g., Google Analytics, Adobe Analytics, or similar)
• Creative Development Tools (e.g., Adobe Creative Suite, Sketch, or similar)
• Project Management Tools (e.g., Asana, Trello, or similar)
• Collaboration Tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: Familiarity with relevant marketing automation tools, analytics platforms, and creative development tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and adaptability
• Integrity and accountability

Work Style:

• Results-driven and data-focused
• Strong communication and collaboration skills
• Proactive and problem-solving mindset
• Adaptable and flexible in a dynamic work environment
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• How do you align with Health-E Commerce's customer-centric approach, and can you provide an example of a time when you put customers first in a marketing campaign?
• Describe your experience with continuous learning and improvement in a marketing role, and how you've applied this to enhance campaign performance.
• How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional marketing project you've worked on?
• How do you stay innovative and adaptable in a dynamic work environment, and can you provide an example of a time when you had to pivot your marketing strategy due to changing circumstances?
• How do you balance working independently and managing multiple projects simultaneously, and can you share an example of a time when you successfully juggled multiple priorities and deadlines?

ASSUMPTION: Health-E Commerce values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to learn and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Working remotely may present challenges in maintaining work-life balance and staying motivated in a home office environment.
• Collaborating with cross-functional teams may require effective communication and conflict resolution skills to ensure consistent messaging and effective marketing execution.
• The wellness and fitness services industry is competitive, and staying up-to-date with industry trends and best practices may require continuous learning and professional development.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager, DTC position, but with additional responsibilities for B2B2C marketing and brand differentiation.
• Compared to a Marketing Manager, B2B role, this position focuses more on consumer-facing marketing and less on enterprise-level sales and partnerships.
• Career progression in this role may lead to a Senior Marketing Manager or Director of Marketing position, with the opportunity to oversee a larger marketing team and broader marketing strategy.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in the marketing field.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new HSA Store product line, including targeted messaging, cross-functional assets, and campaign performance tracking.
• Collaborating with business development and sales teams to create targeted messaging and enablement materials for third-party administrators and employer partners, focusing on the unique value proposition of HSA Store.
• Supporting the creation and implementation of brand guidelines for HSA Store, ensuring consistent voice, tone, and design across all channels and differentiating the brand from competitors.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Manager, HSA role at Health-E Commerce.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next fiscal year, and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign at Health-E Commerce, and how the company measures and optimizes campaign performance?
• How does the company collaborate with third-party administrators and employer partners to create targeted messaging and enablement materials for HSA Store?
• What are the key performance indicators (KPIs) used to track the success of marketing campaigns at Health-E Commerce, and how are they communicated to the marketing team and other stakeholders?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with integrated marketing campaigns, both DTC and B2B2C, and your ability to collaborate effectively with cross-functional teams.
• Prepare for your interview by researching the wellness and fitness services industry, Health-E Commerce's marketing strategy, and the company's values and work style.
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions or concerns.
• If selected for the position, be prepared to discuss your salary expectations and benefits package with the HR team.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.