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MARKETING MANAGER HUNGARY

Ariston Group
Full-time
On-site
Budapest, Budapest, Hungary
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager Hungary

πŸ”Ή Company: Ariston Group

πŸ”Ή Location: Budapest, Buda, 1135, Hungary

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing the mid and long-term marketing strategy for Hungary
  • Leading the development of the Brand Planning and Communication Plan (BMCP)
  • Executing the brand marketing & communication strategy for the local primary brand
  • Managing and developing a team of marketing and brand managers
  • Driving digital marketing strategy and managing CRM tools
  • Monitoring market trends and competitors' activity
  • Collaborating with regional and global teams to achieve overall objectives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Lead the development and recommendations for Country Y+1 BMCP, including all main activations to support the overall brand, main product launches, services, and budget allocation

βœ… Define and execute the brand marketing & communication strategy of Local Primary Brand, in accordance with Group brand architecture

βœ… Liaise with Country Senior Management Team to ensure marketing strategies and activities are integrated with other parts of the business and aligned with overall objectives

βœ… Lead, direct, evaluate, and develop a team of marketing and brand managers to achieve sales and profit goals, trade marketing activities, and brand health mid-term objectives

βœ… Help define and execute the local PR and communication strategy, in accordance with the Group Editorial Plan by Group Strategy and the BMCP

βœ… Define and execute the Digital Marketing strategy, including country-specific elements of the local stakeholders' digital journeys

βœ… Manage the CRM tools consistently with Group approach and market needs, and be supported by Regional Loyalty CRM on incentive programs for installers

βœ… Monitor, analyze, and evaluate market trends, consumer behaviors, and competitors' activity to identify market opportunities

βœ… Manage product marketing activities, such as definition of markets' needs in terms of product, competitor analysis, launch of new products, and commercial-technical training/information to the sales force

ASSUMPTION: This role requires a strong understanding of the Hungarian market, as well as the ability to adapt global strategies to local needs.

🎯 Required Qualifications

Education: Master’s degree in Marketing/Economics

Experience: At least 8 years of experience in Marketing and Sales of manufacturing multinational companies with strong knowledge of the Hungarian market

Required Skills:

  • Brand Marketing & Communication core skills
  • Media and agency management
  • Go-to-market and pricing practices
  • Know-how of market research and intelligence practices and tools
  • Creativity, innovation, and business acumen
  • Product Management
  • Trade Marketing and POS activation tools
  • Customer orientation
  • Interpersonal effectiveness, persuasion, and good communication skills
  • Fluent in English

Preferred Skills:

  • Experience in the manufacturing industry
  • Knowledge of the Ariston Group and its products

ASSUMPTION: Candidates with experience in the manufacturing industry and knowledge of Ariston Group's products may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Hungary with 10+ years of experience, the estimated salary range is €70,000 - €90,000 per year. This estimate takes into account the company's size, industry, and location.

Benefits:

  • Health insurance
  • Pension plan
  • Employee discounts on Ariston Group products
  • Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Ariston Group operates in the manufacturing industry, specializing in sustainable thermal comfort solutions, water heating, and air handling systems.

Company Size: Ariston Group has 10,001+ employees, making it a large enterprise with a significant global presence.

Founded: Ariston Group was founded in 1930 and has since grown into a global leader in its industry.

Company Description:

  • Ariston Group is a global leader in sustainable climate and water comfort, listed on Euronext Milan
  • The group offers a wide range of solutions for climate comfort, water heating, and air handling, as well as components and burners
  • Ariston Group is committed to sustainability through the development of renewable and high-efficiency solutions

Company Specialties:

  • Sustainable thermal comfort
  • Water heating
  • Air handling
  • Components and burners

Company Website: aristongroup.com

ASSUMPTION: Ariston Group's commitment to sustainability and innovation makes it an attractive employer for candidates interested in these areas.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a minimum of 8 years of experience in marketing and sales within multinational manufacturing companies.

Reporting Structure: The Marketing Manager Hungary reports directly to the Country Manager and works closely with the Regional Marketing team.

Work Arrangement: This role is on-site, with the primary work location being the Ariston Group office in Budapest, Hungary.

Growth Opportunities:

  • Potential for career progression within the Ariston Group's marketing department
  • Opportunities to work on international projects and collaborate with regional and global teams
  • Chance to develop leadership skills by managing and mentoring a team of marketing and brand managers

ASSUMPTION: Candidates interested in career growth and international exposure may find this role appealing.

🌍 Location & Work Environment

Office Type: Ariston Group's Budapest office is a modern, professional workspace with a collaborative and dynamic atmosphere.

Office Location(s): Budapest, Buda, 1135, Hungary

Geographic Context:

  • Budapest is the capital and largest city of Hungary, with a population of approximately 1.75 million
  • The city is known for its rich history, cultural attractions, and vibrant nightlife
  • Budapest offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime as needed.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are interested in living in Budapest may find this role and location appealing.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the Country Manager and/or Regional Marketing Director
  • Final interview with the Ariston Group's Global Marketing Director

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Leadership and team management abilities
  • Market knowledge and understanding of the Hungarian market
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing strategies and their outcomes
  • Research Ariston Group and the Hungarian market to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing Manager, Brand Marketing, Communication, Media Management, Agency Management, Market Research, Product Management, Trade Marketing, Customer Orientation, Interpersonal Effectiveness, Creativity, Innovation, Business Acumen, Sales, Digital Marketing, CRM Management, Analytical Skills, Hungary, Budapest

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership skills, and market knowledge throughout the application and interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)

ASSUMPTION: Candidates should have experience with common marketing tools and be willing to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Customer focus
  • Integrity
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and performance-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you align with Ariston Group's commitment to sustainability and innovation?
  • How comfortable are you working in a dynamic, multicultural environment?
  • How do you approach adapting global strategies to local market needs?

ASSUMPTION: Candidates who share Ariston Group's values and are comfortable working in a dynamic, collaborative environment may be a good fit for this role.

⚠️ Potential Challenges

  • Managing a team with diverse backgrounds and skillsets
  • Adapting global marketing strategies to the local Hungarian market
  • Keeping up with the fast-paced and ever-changing marketing landscape
  • Balancing the demands of multiple stakeholders, including the Country Manager, Regional Marketing team, and global marketing leadership

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Marketing Manager positions within multinational manufacturing companies, but may have a stronger focus on local market adaptation and team management
  • Compared to marketing roles in other industries, this position may require a deeper understanding of manufacturing processes and product development
  • Career progression in this role may lead to regional or global marketing leadership positions within Ariston Group

ASSUMPTION: Candidates should research similar roles within the manufacturing industry and consider how their skills and experiences may translate to this position.

πŸ“ Sample Projects

  • Developing and implementing a successful brand launch campaign for a new Ariston Group product in the Hungarian market
  • Conducting market research to identify consumer trends and preferences in the Hungarian water heating market
  • Managing a team to execute a large-scale trade marketing event, resulting in increased brand awareness and sales

ASSUMPTION: Candidates should be prepared to discuss their past marketing projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • How does Ariston Group support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Ariston Group measure the success of its marketing campaigns and strategies?
  • What is the company's approach to work-life balance for marketing employees?
  • How does Ariston Group foster a culture of innovation and sustainability within its marketing department?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Ariston Group careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing strategies and their outcomes
  • Research Ariston Group and the Hungarian market to demonstrate your understanding of the company and its competitive landscape
  • Follow up with Ariston Group's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.