Marketing Manager (Hybrid)

📌 Core Information

🔹 Job Title: Marketing Manager (Hybrid)

🔹 Company: Blue Cross Blue Shield of Arizona

🔹 Location: Phoenix, Arizona

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to capitalize on market opportunities and drive growth
• Managing and coordinating various marketing channels to educate, sell, and retain members, prospects, brokers, and employers
• Collaborating with cross-functional teams and external agencies to execute marketing strategies
• Conducting market research and analyzing campaign performance to optimize marketing efforts
• Providing strategic leadership and guidance to the marketing support team and mentoring employees

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving results through effective marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans, including goals, messaging, target audience, strategy, tactics, timing, reporting, and budget

✅ Provide marketing strategic leadership and guidance to the marketing support team

✅ Manage all marketing channels, including advertising, collateral, direct marketing, websites, and other channels

✅ Conduct primary and secondary research to understand audience attitudes, behaviors, barriers, and perceptions

✅ Identify target audience profiles and develop value propositions, messaging matrices, creative briefs, and other messaging to inform communications strategy

✅ Set campaign KPIs and benchmarks, identify tracking requirements, and report on performance to meet established benchmarks

✅ Support business segments in creating and executing marketing strategies and tactics, analyze impact, report, and make recommendations

✅ Define and measure success metrics for all marketing campaigns and monitor to further optimize

✅ Stay up-to-date on marketing trends, including digital opportunities, events, technology, etc.

✅ Participate in developing plans and executing deliverables addressing issues that could impact the segment business

✅ Integrate and align brand/company strategy in all marketing efforts

✅ Work on multiple, simultaneous programs/initiatives that require both strategic thinking and high-speed tactical execution

✅ Have a keen eye for detail and ensure all materials are on strategy and error-free

✅ Participate in annual budget-setting, serve as a trusted advisor on marketing strategies, and hold cross-functional teams to high standards

✅ Mentor employees to aid in their development and growth, and help onboard and train new department staff

✅ Lead and coach staff, perform all other duties as assigned, work a full-time schedule, and be available for some nights and weekends as needed

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively in a fast-paced, matrixed environment.

🎯 Required Qualifications

Education: High school diploma

Experience: 5 years of marketing experience, with a preference for 6 years or more

Required Skills:

• Superior written and verbal communication skills
• Attention to detail and accuracy to ensure error-free work
• Excellent interpersonal skills, including the ability to develop and sustain relationships at all levels of the organization
• Ability to grasp complex issues and translate them into easily understood concepts
• Data-driven approach to work and ability to measure using different tools and metrics
• Ability to work in a fast-paced environment, managing multiple simultaneous projects under strict timelines and within ambiguous, undefined, sometimes confidential circumstances
• Ability to effectively manage multiple competing priorities

Preferred Skills:

• 3 years’ experience in B2B/B2C Marketing
• Bachelor’s degree in Marketing or related field
• Master’s degree in Marketing or related field

ASSUMPTION: While a bachelor's degree in marketing or a related field is preferred, the required high school diploma and relevant work experience are considered sufficient for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Phoenix, AZ area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on health insurance and other products

Working Hours: Full-time schedule (40 hours per week), with some nights and weekends as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically health insurance

Company Size: 1,001-5,000 employees

Founded: 1939

Company Description:

• Blue Cross Blue Shield of Arizona (AZ Blue) is committed to helping Arizonans get healthier faster and stay healthier longer
• Offers health insurance and related services to more than 2 million customers
• A non-profit company and an independent licensee of the Blue Cross Blue Shield Association

Company Specialties:

• Health Insurance

Company Website: http://www.azblue.com

ASSUMPTION: Blue Cross Blue Shield of Arizona is a well-established company with a strong focus on improving the health and well-being of its customers.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: Hybrid (on-site twice per week, with the possibility of additional on-site requirements in the future)

Growth Opportunities:

• Potential advancement to a Director-level role within the Marketing department
• Expansion of responsibilities based on business needs and performance

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (on-site twice per week)

Office Location(s): 8220 N 23rd Ave, Phoenix, Arizona 85021, US

Geographic Context:

• Phoenix, Arizona is the fifth-most populous city in the United States and the most populous state capital
• The city offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor activities, and a desert climate
• The cost of living in Phoenix is generally lower than in other major metropolitan areas in the United States

Work Schedule: Full-time schedule (40 hours per week), with some nights and weekends as needed

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, while the Phoenix location provides a mix of urban and suburban living with a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Director of Marketing
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and reporting
• Interpersonal and communication skills
• Leadership and team management

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrixed environment

ATS Keywords: Marketing Strategies, Campaign Management, Data Analysis, Team Leadership, Marketing Planning, Brand Management, Market Research, Advertising, Public Relations, Digital Marketing

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and ability to work effectively in a matrixed environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Excellence

Work Style:

• Fast-paced and dynamic
• Matrixed and collaborative
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a matrixed organization with multiple stakeholders?
• Do you have a proven track record of driving results and continuous improvement in your marketing efforts?

ASSUMPTION: Blue Cross Blue Shield of Arizona values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to integrity and excellence.

⚠️ Potential Challenges

• Managing multiple, simultaneous projects with tight deadlines
• Working effectively in a matrixed environment with multiple stakeholders
• Adapting to changes in business needs and priorities
• Balancing on-site collaboration and remote work in a hybrid environment

ASSUMPTION: The fast-paced, dynamic nature of this role may present challenges for candidates who prefer a more structured or predictable work environment.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position may require more frequent on-site presence due to the hybrid work arrangement
• Blue Cross Blue Shield of Arizona is a non-profit organization, which may differ from for-profit companies in terms of culture, priorities, and resource allocation
• This role offers opportunities for career growth and development within the Marketing department and the broader organization

ASSUMPTION: While this role shares similarities with other Marketing Manager positions, its hybrid work arrangement, non-profit status, and growth opportunities set it apart.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new health insurance product
• Conducting market research to understand customer attitudes, behaviors, barriers, and perceptions related to health insurance
• Collaborating with cross-functional teams to create and execute a marketing strategy to improve customer retention for an existing health insurance product

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the Marketing department, and how can this role help address them?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as the opportunities and challenges that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company's mission
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrixed environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.