Marketing Manager I

📌 Core Information

🔹 Job Title: Marketing Manager I

🔹 Company: Kroll

🔹 Location: New York, New York, United States

🔹 Job Type: Full time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing strategies for Alternative Asset Advisory and Private Capital Markets services.
• Collaborating with business leaders to create annual marketing strategies and plans.
• Managing integrated marketing activities and digital marketing campaigns.
• Elevating practitioner profiles and maximizing brand exposure through public relations activities.
• Working with sales teams and consulting practitioners to drive business development.

ASSUMPTION: This role requires a high level of organization, attention to detail, excellent writing, strong interpersonal and communication skills, and the ability to work well under pressure.

📋 Key Responsibilities

✅ Collaborate with business and service line leaders to develop annual marketing strategy and plans.

✅ Plan, execute, and manage integrated marketing activities aligned to strategy and plan.

✅ Develop a multi-channel content strategy and calendar in collaboration with practitioners, and internal thought leadership priorities and stakeholders.

✅ Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.

✅ Elevate practitioner profiles and maximize brand exposure through public relations activities.

✅ Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.

✅ Refresh sales tools, pitch decks, and collateral to enhance presentation formats.

✅ Collaborate with practitioners to translate client issues into go-to-market messages.

✅ Develop and compose content for email, social media, and digital advertising campaigns

✅ Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation, and measuring ROI.

✅ Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns.

✅ Stay abreast of the market landscape and trends, sharing learnings, best practice, and insights with the Marketing team and business stakeholders.

ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Experience: Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.

Required Skills:

• Superb written, copy editing, and oral communication skills.
• Strong project management skills with experience with project management systems (i.e., Monday.com).
• Exposure and working knowledge of Salesforce and marketing automation tools is an asset.
• Time management and prioritization skills, ability to work well under pressure.
• Strong interpersonal skills, a team player capable of collaborating across a global organization.
• Passion for marketing and driving business results.
• Ability to work well under pressure and manage conflicting priorities.
• Experience working with sales teams and consulting practitioners.
• Excellent written and verbal communication skills with high energy and a positive attitude.
• Ability to prioritize projects and thrive in a fast-paced, multi-tasking environment.

Preferred Skills:

• B2B or professional services marketing experience.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 to $150,000 per year. This range is based on industry standards for a Marketing Manager I role in the New York area, considering the required experience level and the company's size.

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee assistance program.
• Tuition reimbursement.
• Employee discounts.

Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence at the New York office located at the World Trade Center.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Kroll is a leading independent provider of risk and financial advisory solutions, operating in the business consulting and services sector.

Company Size: Kroll has 5,001-10,000 employees globally, providing a large and diverse work environment.

Founded: Kroll was founded in 1969 and has since grown into a global organization with a nearly 100-year history of trusted expertise.

Company Description:

• Kroll leverages unique insights, data, and technology to help clients stay ahead of complex demands.
• The company offers advanced solutions and intelligence, providing clients with the foresight they need to create an enduring competitive advantage.
• Kroll's team of more than 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation.

Company Specialties:

• Valuation
• Compliance
• Regulation
• Corporate Finance
• Restructuring
• Cyber Risk
• ESG
• Investigations
• Disputes
• and Business Services

Company Website: https://www.kroll.com

ASSUMPTION: Kroll's extensive global presence and expertise make it an attractive employer for professionals seeking to work in a dynamic and established organization.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through team collaboration.

Reporting Structure: The Marketing Manager I will report directly to the Head of Marketing for North America and work closely with business and service line leaders.

Work Arrangement: This is a hybrid role, requiring on-site presence at the New York office located at the World Trade Center for two to three days per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a senior marketing role within the organization.
• Expansion into other areas of marketing or related fields, such as business development or client relationship management.
• Potential international assignments, given Kroll's global presence.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Kroll's New York office is located at the World Trade Center, providing a modern and collaborative work environment.

Office Location(s): One World Trade Center, 285 Fulton Street, 31st Floor, New York, NY 10007, US

Geographic Context:

• New York City is a major global hub for finance, business, and culture, offering a wide range of professional opportunities and networking events.
• The World Trade Center location provides easy access to public transportation and nearby amenities.
• New York's diverse and vibrant culture provides a rich environment for personal and professional growth.

Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.

ASSUMPTION: The hybrid work arrangement and central location of the New York office make this role an attractive option for candidates seeking a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Kroll careers portal.
• Phone or video screening with the HR department.
• In-depth behavioral and skills-based interviews with the hiring manager and potential team members.
• Final interview with the Head of Marketing for North America.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Project management and organizational skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with Kroll's values.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Demonstrate your understanding of Kroll's business and the role's requirements in your application materials.
• Prepare examples of marketing campaigns or projects you've led, and be ready to discuss your approach to strategy development and execution.
• Research Kroll's industry and competitors to showcase your knowledge of the market landscape.

ATS Keywords: Marketing strategy, project management, content development, public relations, digital marketing, sales tools management, email campaigns, budget management, interpersonal skills, communication skills, team collaboration, time management, attention to detail, B2B marketing, professional services marketing, Salesforce knowledge, marketing automation

ASSUMPTION: Kroll's application process is designed to assess candidates' skills and cultural fit, with a focus on identifying strong strategic thinkers and effective communicators.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Pardot, Marketo)
• Project management systems (e.g., Monday.com)
• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., LinkedIn, Twitter)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the marketing team's day-to-day operations.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Client Focus

Work Style:

• Results-driven and proactive
• Collaborative and team-oriented
• Adaptable and responsive to change
• Strategic and analytical
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you possess a strong work ethic and a passion for driving business results?
• Are you comfortable working in a fast-paced, multi-tasking environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you able to manage multiple projects and deadlines simultaneously?
• Do you have a proven ability to work well under pressure?

ASSUMPTION: Kroll values candidates who align with their core values and possess the skills and work style necessary to succeed in a dynamic and collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
• Working in a fast-paced, dynamic environment may require adaptability and resilience.
• Collaborating with various stakeholders and vendors may necessitate strong communication and interpersonal skills.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on high-profile Alternative Asset Advisory and Private Capital Markets services, requiring a deep understanding of these sectors.
• Kroll's global presence and extensive industry expertise provide unique opportunities for professional growth and development.
• This role offers a clear career path, with opportunities for advancement within the marketing department or other areas of the business.

ASSUMPTION: When compared to similar roles in the industry, this position offers a unique blend of strategic marketing experience and exposure to Kroll's extensive global network.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new Private Capital Markets Platform.
• Collaborating with practitioners to create thought leadership content and elevate their profiles through public relations activities.
• Managing a digital marketing campaign to promote Kroll's Valuation Benchmarks, targeting key industry stakeholders and potential clients.

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong communication and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the North American Financial Advisory marketing team?
• How does this role fit into the broader marketing strategy for Kroll's global operations?
• What are the key priorities for the first 90 days in this role?
• How does Kroll support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, particularly for hybrid roles like this one?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of the role's requirements.
• Prepare examples of marketing campaigns or projects you've led, and be ready to discuss your approach to strategy development and execution.
• Research Kroll's industry and competitors to showcase your knowledge of the market landscape.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.