Marketing Manager I

📌 Core Information

🔹 Job Title: Marketing Manager I

🔹 Company: Kroll

🔹 Location: New York, United States

🔹 Job Type: Full time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing strategies to drive business development and enhance brand visibility.
• Managing integrated marketing activities, planning events, and collaborating with stakeholders.
• Working with business and service line leaders to develop annual marketing strategy and plans.
• Creating a multi-channel content strategy and calendar in collaboration with practitioners and internal thought leadership priorities.
• Staying abreast of the market landscape and trends, sharing learnings, best practices, and insights with the marketing team and business stakeholders.

ASSUMPTION: This role requires a high level of organization, attention to detail, excellent writing, strong interpersonal and communication skills, and an ability to work with stakeholders and vendors.

📋 Key Responsibilities

✅ Collaborate with business and service line leaders to develop annual marketing strategy and plans.

✅ Plan, execute, and manage integrated marketing activities aligned to strategy and plan.

✅ Develop a multi-channel content strategy and calendar in collaboration with practitioners and internal thought leadership priorities.

✅ Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.

✅ Elevate practitioner profiles and maximize brand exposure through public relations activities.

✅ Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.

✅ Refresh sales tools, pitch decks, and collateral to enhance presentation formats.

✅ Collaborate with practitioners to translate client issues into go-to-market messages.

✅ Develop and compose content for email, social media, and digital advertising campaigns.

✅ Assist with developing and maintaining the marketing budget, tracking expenditures, managing invoice reconciliation, and measuring ROI.

✅ Build and maintain a mailing list database for the service lines in Salesforce and work closely with the Marketing Segmentation team on direct email marketing campaigns.

✅ Stay abreast of the market landscape and trends, sharing learnings, best practices, and insights with the marketing team and business stakeholders.

ASSUMPTION: This role requires strong project management skills, attention to detail, and a collaborative mindset to drive results across diverse marketing initiatives. Work autonomously, as well as within teams, depending on the project.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Experience: Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels. B2B or professional services marketing experience preferred.

Required Skills:

• Superb written, copy editing, and oral communication skills.
• Strong project management skills with experience with project management systems (i.e., Monday.com).
• Exposure and working knowledge of Salesforce and marketing automation tools is an asset.
• Time management and prioritization skills, ability to work well under pressure.
• Strong interpersonal skills, a team player capable of collaborating across a global organization.
• Passion for marketing and driving business results.
• Ability to work well under pressure and manage conflicting priorities.
• Experience working with sales teams and consulting practitioners.
• Excellent written and verbal communication skills with high energy and a positive attitude.
• Ability to prioritize projects and thrive in a fast-paced, multi-tasking environment.

Preferred Skills:

• Experience working with vendors and external agencies.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a proven track record in developing and executing marketing strategies, with a strong background in project management and excellent communication skills.

💰 Compensation & Benefits

Salary Range: The current salary range for this position is $60,000 to $150,000 USD per year.

Benefits:

• Competitive benefits package.
• Opportunities for professional growth and development.
• Dynamic and inclusive work environment.

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required for events or projects.

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, the actual salary may vary depending on factors such as the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Kroll is a global leader in risk and financial advisory solutions, operating in the business consulting and services sector. With a nearly century-long legacy, Kroll blends trusted expertise with cutting-edge technology to navigate and redefine industry complexities.

Company Size: Kroll has 5,001-10,000 employees globally, providing a large and diverse work environment.

Founded: Kroll was founded in 1932 and has since grown into a global organization with a strong reputation for excellence.

Company Description:

• Kroll is the leading independent provider of risk and financial advisory solutions.
• The company leverages unique insights, data, and technology to help clients stay ahead of complex demands.
• Kroll's team of over 6,500 professionals worldwide continues the firm’s nearly 100-year history of trusted expertise spanning risk, governance, transactions, and valuation.

Company Specialties:

• Valuation
• Compliance
• Regulation
• Corporate Finance
• Restructuring
• Cyber Risk
• ESG
• Investigations
• Disputes
• and Business Services

Company Website: https://www.kroll.com

ASSUMPTION: Kroll's extensive experience and global presence make it an attractive employer for professionals seeking a challenging and rewarding career in the business consulting and services industry.

📊 Role Analysis

Career Level: The Marketing Manager I role is a mid-level position, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Head of Marketing for North America & LATAM Risk Advisory.

Work Arrangement: This is an on-site position based in Kroll's New York office located at the World Trade Center. However, the company offers hybrid work arrangements for certain roles, depending on the team's needs and the employee's preferences.

Growth Opportunities:

• Progression to a senior marketing role within the department or other business units.
• Expanding responsibilities and leading teams as the business grows and evolves.
• Cross-functional collaboration and exposure to various aspects of the business, fostering a well-rounded understanding of the organization.

ASSUMPTION: The Marketing Manager I role offers a unique opportunity for professionals to grow their careers within a global organization, working on high-impact marketing initiatives and collaborating with diverse teams.

🌍 Location & Work Environment

Office Type: Kroll's New York office is located at One World Trade Center, offering a modern and dynamic work environment in the heart of the city.

Office Location(s): One World Trade Center, 285 Fulton Street, 31st Floor, New York, NY 10007, US

Geographic Context:

• New York City is a major global hub for business, finance, and culture, providing ample opportunities for professional growth and networking.
• The office is conveniently located near various transportation options, making it easily accessible from different parts of the city.
• The area offers a wide range of amenities, including restaurants, shops, and recreational facilities.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with occasional evenings and weekends required for events or projects.

ASSUMPTION: Kroll's New York office provides a vibrant and stimulating work environment, with easy access to the city's many attractions and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Kroll careers portal.
• Phone or video screening with the HR department to assess qualifications and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations.
• Background check and reference checks for final candidates.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Project management and organizational skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with Kroll's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of Kroll's business and the role's requirements in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Research Kroll's industry, competitors, and recent projects to show your enthusiasm and preparation for the role.

ATS Keywords: Marketing Strategy, Project Management, Content Development, Public Relations, Digital Marketing, Sales Tools, Email Campaigns, Social Media, Budget Management, Collaboration, Communication Skills, Attention to Detail, Time Management, Interpersonal Skills, B2B Marketing, Professional Services

ASSUMPTION: Kroll's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the Marketing Manager I role.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Pardot, Marketo)
• Project management systems (e.g., Monday.com)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Marketing Manager I role, as they are used extensively for project management, communication, and marketing activities.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Results-driven
• Client-focused

Work Style:

• Dynamic and fast-paced environment.
• Collaborative and team-oriented culture.
• Opportunities for professional growth and development.
• Focus on delivering high-quality work and driving business results.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders to deliver results?
• Do you have a proven track record of developing and executing successful marketing strategies?

ASSUMPTION: Kroll's culture values integrity, expertise, collaboration, innovation, and a results-driven approach. Candidates who align with these values and work styles will be most successful in the Marketing Manager I role.

⚠️ Potential Challenges

• The role may require occasional travel for events or client meetings.
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting.
• The role may involve managing conflicting priorities and tight deadlines, requiring strong time management and organizational skills.
• The competitive nature of the professional services industry may present challenges in driving business results and standing out from competitors.

ASSUMPTION: The Marketing Manager I role offers a unique opportunity for professionals to grow their careers in a dynamic and challenging environment, but it also presents potential challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique focus on driving business development and enhancing brand visibility through integrated marketing activities.
• In the professional services industry, marketing managers often play a critical role in differentiating firms from competitors and driving business growth.
• Career paths for marketing managers in professional services firms may include progression to director or vice president roles, with opportunities to specialize in specific service lines or functional areas.

ASSUMPTION: The Marketing Manager I role at Kroll offers a unique blend of responsibilities, opportunities, and challenges compared to similar roles in the industry, making it an attractive option for experienced marketing professionals seeking to advance their careers in the business consulting and services sector.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new service line, including content creation, event planning, and digital advertising.
• Collaborating with practitioners to create thought leadership content and elevate their profiles through public relations activities.
• Managing a rebranding project, including updating sales tools, pitch decks, and collateral to enhance presentation formats and reflect the firm's new visual identity.

ASSUMPTION: These sample projects illustrate the diverse and impactful marketing initiatives that the Marketing Manager I role at Kroll may involve, showcasing the opportunity to drive business results and make a significant impact on the organization's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
• How does Kroll support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the next 1-2 years, and how can this role contribute to addressing them?
• How does Kroll measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments or business units within Kroll?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, the team's dynamics, and the organization's culture, enabling them to make an informed decision about their fit for the Marketing Manager I role at Kroll.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kroll careers portal.
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, emphasizing your fit for the role and the company's values.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
• Research Kroll's industry, competitors, and recent projects to demonstrate your enthusiasm and preparation for the role.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.