📌 Core Information
🔹 Job Title: Marketing Manager - IGM
🔹 Company: Informa Group Plc.
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Informa Global Markets (IGM)
- Managing email marketing campaigns and enhancing brand messaging
- Collaborating with media partners and industry associations to maximize reach
- Producing digital assets and overseeing social media presence
ASSUMPTION: This role requires a proactive, creative individual with strong communication skills and a keen eye for detail. Experience in marketing, data intelligence, or a related field is preferred.
📋 Key Responsibilities
✅ Formulating and executing marketing strategies for IGM
✅ Creating and managing email marketing campaigns, newsletters, and promotions
✅ Segmenting audience for targeted messaging and enhanced response
✅ Setting up and managing PPC campaigns
✅ Collaborating with media partners and industry associations to maximize reach
✅ Producing digital assets and liaising with designers for visual appeal
✅ Overseeing social media schedule and posting regularly to drive engagement, audience, and conversions
✅ Tracking marketing activities and using analytical tools to drive commercial decisions
✅ Keeping up-to-date with current digital trends and incorporating new ideas into marketing initiatives
✅ Supporting sales and communicating with analyst colleagues for a cohesive team-based approach
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational and time-management skills.
🎯 Required Qualifications
Education: Bachelor's degree is an advantage but may not be essential
Experience: Ideally 1-2 years working in marketing, data intelligence, or a related industry
Required Skills:
- Excellent copywriting skills and eye for design, with keen attention to detail
- Competency with Adobe Photoshop, Premier Pro, and social media management tools (advantageous)
- Competency in digital literacy and experience with digital editing and publishing tools (e.g., WordPress, Canva)
- Strong numeracy and analytical skills with the ability to focus on what has the biggest impact on audience growth, revenue, and profitability
- Exceptional organizational and time-management skills, and ability to manage multiple projects at once
- Willingness to learn and ability to demonstrate creativity with impactful results
- Great communication skills and ability to work with a diverse range of people
Preferred Skills:
- Competency in Eloqua and Google Analytics
ASSUMPTION: While a degree is beneficial, relevant experience and skills are highly valued for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager role in London)
Benefits:
- 25 days annual leave plus bank holidays, 4 days for volunteering, and a day off for your Birthday!
- Friendly staff and additional training for development
- Pension match and a range of other entirely flexible benefits to suit your needs
- Regular social events and networking opportunities
- Share-Match options - become a shareholder!
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 10,001+ employees (Large enterprise)
Founded: Informa Group Plc. was founded in 1998
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- A leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
- Home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering opportunities for growth and development.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa is a large, established company with a diverse range of businesses and specialties, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing for IGM
Work Arrangement: On-site, full-time role with flexible working hours and remote work options available
Growth Opportunities:
- Progression to Senior Marketing Manager or similar role within IGM or other Informa businesses
- Expanding skills and expertise in digital marketing, data analysis, and event management
- Opportunities to work on global projects and collaborate with international teams
ASSUMPTION: This role offers numerous opportunities for career growth and development within Informa's diverse range of businesses and specialties.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 240 Blackfriars Road, London SE1 8BU, United Kingdom
Geographic Context:
- London is a major global city with a thriving business ecosystem and numerous networking opportunities
- The office is located in the South Bank area, close to the River Thames and major transportation links
- London offers a multicultural environment with a wide range of amenities, entertainment, and recreational activities
Work Schedule: Full-time (37.5 hours per week) with flexible working hours and remote work options available
ASSUMPTION: The office location provides easy access to public transportation and numerous amenities, making it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Face-to-face interview with the hiring manager and/or team members
- Final interview with the Head of Marketing for IGM
Key Assessment Areas:
- Marketing and communication skills
- Creativity and problem-solving abilities
- Attention to detail and strong organizational skills
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of IGM's brand and target audience
- Showcase your creativity and innovative ideas for enhancing IGM's marketing efforts
ATS Keywords: Marketing, IGM, Informa, Global Markets, Email Marketing, PPC, Brand Messaging, Media Partnerships, Event Support, Digital Assets, Social Media
ASSUMPTION: Informa's application process is thorough and designed to assess candidates' skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Premier Pro
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Eloqua, Mailchimp)
- PPC platforms (e.g., Google Ads, Microsoft Advertising)
- Digital editing and publishing tools (e.g., WordPress, Canva)
- Analytical tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools is advantageous but not a requirement for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Expert
- Inclusive
- Responsible
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work with a diverse range of people?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a customer-centric mindset and a passion for driving results and continuous improvement?
ASSUMPTION: Informa values diversity, inclusion, and collaboration, and seeks candidates who align with these values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with current digital trends and incorporating new ideas into marketing initiatives
- Working with a diverse range of stakeholders, including media partners, industry associations, and internal teams
- Adapting to changes in the marketing landscape and IGM's brand positioning
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique to IGM and Informa, focusing on the global finance division and its specific target audience
- Similar roles in other businesses may have different target audiences, marketing channels, or brand positioning
- Career progression in this role may lead to senior marketing positions within IGM or other Informa businesses, with opportunities to work on global projects and collaborate with international teams
ASSUMPTION: This role offers unique opportunities for career growth and development within Informa's diverse range of businesses and specialties.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive audience engagement and conversions
- Collaborating with media partners to maximize IGM's reach and enhance brand visibility
- Producing digital assets and liaising with designers to create visually appealing marketing materials
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for IGM and Informa?
- What opportunities are there for career growth and development within IGM and Informa?
- How does the team collaborate and support each other in achieving marketing goals?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving marketing success for IGM and Informa.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your previous marketing campaigns and their results
- Research IGM's brand and target audience to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
