📌 Core Information
🔹 Job Title: Marketing Manager II, Inbound
🔹 Company: Instacart
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading inbound marketing strategy to support broader initiatives across Instacart
- Managing SEM campaigns and providing insights to key stakeholders
- Ensuring cross-departmental collaboration between Marketing, DS, Product, Legal, Operations, and Analytics
- Scaling and optimizing inbound marketing efforts, with an emphasis on leveraging expertise in SEM
- Working with Retailer Marketing teams to develop solutions to Retailer escalations
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and expertise in SEM to drive key company objectives.
📋 Key Responsibilities
✅ Lead the strategy for inbound marketing to support broader initiatives across Instacart
✅ Manage SEM campaigns and understand daily performance while providing deep insights to key stakeholders
✅ Shape processes to precisely setup and scale complex campaigns on Google/Microsoft Ads from the ground up
✅ Provide data-driven recommendations to scale SEM efficiently while sharing out wins and opportunities to Marketing and Senior leadership
✅ Create and manage project timelines with internal stakeholders and agency partners across marketing teams for evergreen or new product marketing launches
✅ Analyze, design, and run experiments/incrementality tests on an ongoing basis
✅ Understand and implement Google conversion tracking and internal attribution tracking
ASSUMPTION: This role requires a strong understanding of SEM, data analysis, and project management to successfully execute these responsibilities.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 5+ years growing Paid Search campaigns for e-commerce/acquisition, in-house or agency required
Required Skills:
- Expertise in scaling Paid Search campaigns while maximizing internal KPIs, such as profit and ROI
- Excellent quantitative and data analysis skills, proficiency in Excel and SQL
- Thorough understanding of acquisition marketing and latest Paid Search trends, including automated bidding
- Outstanding communication skills, both written and verbal
- Ability to thrive in a fast-paced, dynamic, and ambiguous environment
- Ability to independently manage multiple projects concurrently
Preferred Skills:
- Experience in the on-demand economy
ASSUMPTION: These qualifications are essential for success in this role, and candidates should have a strong background in Paid Search and data analysis.
💰 Compensation & Benefits
Salary Range: $115,000 - $155,000 USD per year, depending on location and experience
Benefits:
- Stock Options
- Equity
- Market-Competitive Compensation
Working Hours: Full-time, with flexible hours and regular in-person events
ASSUMPTION: The salary range provided is based on market research and Instacart's compensation philosophy. Benefits are subject to change and may vary based on location.
📌 Applicant Insights
🔍 Company Context
Industry: Instacart operates in the grocery technology industry, working with grocers and retailers to transform how people shop. They facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America.
Company Size: Instacart has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Instacart was founded in 2012 and has since grown to become the leading grocery technology company in North America.
Company Description:
- Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services
- The company works with approximately 600,000 Instacart shoppers who earn by picking, packing, and delivering orders on their own flexible schedule
- Instacart offers a suite of enterprise-grade technology products and services to power retailers' e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights
Company Specialties:
- Grocery Delivery and online grocery
Company Website: https://www.instacart.com
ASSUMPTION: Instacart's focus on technology and innovation in the grocery industry provides a unique opportunity for growth and learning in this role.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Marketing Manager II, Inbound will report directly to the Senior Manager, Performance Marketing and work closely with various teams, including Marketing, DS, Product, Legal, Operations, and Analytics.
Work Arrangement: This role is remote-friendly, with flexible hours and regular in-person events to foster collaboration and connection.
Growth Opportunities:
- Potential to grow within the Marketing department or explore other areas of the business
- Opportunity to work on high-impact projects that drive key company objectives
- Chance to develop leadership and management skills by collaborating with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within Instacart.
🌍 Location & Work Environment
Office Type: Remote-friendly, with regular in-person events
Office Location(s): San Francisco, CA, and Toronto, ON
Geographic Context:
- Instacart operates across North America, with a strong presence in the United States and Canada
- The company partners with more than 85,000 stores across North America, providing ample opportunities for growth and expansion
- Instacart's remote-friendly work environment allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and regular in-person events
ASSUMPTION: Instacart's remote-friendly work environment and geographic reach provide unique opportunities for candidates seeking flexibility and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in SEM and data analysis
- Communication and collaboration skills
- Cultural fit and alignment with Instacart's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Paid Search campaigns and data analysis
- Demonstrate your understanding of Instacart's business and the grocery technology industry
ATS Keywords: Paid Search, SEM, E-commerce, Acquisition Marketing, Data Analysis, Project Management, Cross-Functional Collaboration, Dynamic Environment, Experimentation
ASSUMPTION: Instacart's interview process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Excel
- SQL
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in SEM platforms, data analysis tools, and project management software to successfully execute job responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Shopper Obsessed
- Embrace the Challenge
- Act with Integrity
- One Team, One Dream
- Invent the Future
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you embody Instacart's values in your work?
- How do you approach collaborating with cross-functional teams in a fast-paced environment?
- How do you stay up-to-date with the latest Paid Search trends and tools?
ASSUMPTION: Instacart's values and work style require candidates who are collaborative, data-driven, and innovative, with a strong commitment to customer focus and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Keeping up with the latest Paid Search trends and tools
- Ensuring cross-departmental collaboration and alignment with organizational goals
- Scaling and optimizing inbound marketing efforts while balancing short-term and long-term objectives
ASSUMPTION: These challenges require strong project management, communication, and strategic thinking skills to successfully navigate the role's demands.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on inbound marketing and SEM, requiring deep expertise in these areas
- Instacart's focus on technology and innovation in the grocery industry provides unique opportunities for growth and learning
- Career paths in this role may lead to senior marketing leadership positions or other areas of the business, depending on the candidate's interests and skills
ASSUMPTION: This role offers unique opportunities for growth and learning, with a clear path for career advancement within Instacart.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy to drive key company objectives
- Managing and optimizing large-scale Paid Search campaigns to maximize internal KPIs, such as profit and ROI
- Collaborating with cross-functional teams to launch new product marketing campaigns and drive adoption
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into Instacart's broader marketing strategy, and how will my work impact key company objectives?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does Instacart support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Instacart foster a culture of collaboration and innovation, and how can I contribute to this environment?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to driving key objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by brushing up on your knowledge of Instacart, the grocery technology industry, and Paid Search campaigns
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
