Marketing Manager im E-Commerce (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager im E-Commerce (m/w/d)

🔹 Company: Pakajo GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving our marketing strategy with a data-driven and creative approach
• Managing all digital marketing channels and collaborating with management and sales teams
• Planning and executing content campaigns and ensuring our brand's visibility nationally and internationally
• Analyzing KPIs and continuously optimizing performance marketing measures
• Working in a dynamic, growth-oriented team and shaping the future of e-commerce

ASSUMPTION: This role requires a strategic mindset and hands-on mentality, with a focus on growth and continuous improvement.

📋 Key Responsibilities

✅ Develop and drive our marketing strategy with a data-driven and creative approach

✅ Manage all digital marketing channels and collaborate with management and sales teams

✅ Plan and execute content campaigns and ensure our brand's visibility nationally and internationally

✅ Analyze KPIs and continuously optimize performance marketing measures

✅ Work in a dynamic, growth-oriented team and shape the future of e-commerce

ASSUMPTION: The role may evolve based on the company's growth and market demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in marketing, preferably in the digital or e-commerce sector

Required Skills:

• Fluency in German and very good English
• Experience with marketing tools (e.g., Meta Ads, Google Ads, Mailchimp, Canva, HubSpot)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Entrepreneurial thinking and self-organization

Preferred Skills:

• Experience with CRM and analysis tools
• Knowledge of the e-commerce industry
• Familiarity with SEO and content marketing

ASSUMPTION: Candidates with relevant experience may be considered even if they do not meet all the listed qualifications.

💰 Compensation & Benefits

Salary Range: €35,000 - €40,000 per year (based on experience and qualifications)

Benefits:

• Creative, growth-oriented team
• Team events
• Training opportunities
• Modern work setup
• Travel cost subsidy
• Meal subsidy
• Free snacks & drinks
• Company doctor

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a marketing manager with 2-5 years of experience in the e-commerce sector in Hamburg.

📌 Applicant Insights

🔍 Company Context

Industry: Postal Services and E-commerce

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2020

Company Description:

• Pakajo offers national and international shipping solutions with close connections to postal companies
• Provides affordable shipping alternatives for online retailers and e-commerce businesses
• Focuses on delivering parcels weighing up to 2 kg to customers worldwide

Company Specialties:

• Logistics
• E-commerce
• Shipping services
• Postal services

Company Website: www.pakajo.world

ASSUMPTION: Pakajo is a growing company with a strong focus on innovation and customer satisfaction in the e-commerce shipping sector.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the management team

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential to grow with the company as it expands
• Chance to take on more responsibilities and advance in the marketing department
• Opportunity to work on international projects and gain global experience

ASSUMPTION: As the company grows, there may be opportunities for career progression and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and an important hub for e-commerce and logistics
• The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
• Pakajo's office is located in the heart of Hamburg, providing easy access to public transportation and amenities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving growth and innovation in the e-commerce sector.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role and company culture
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and creativity
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Entrepreneurial thinking and self-organization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns you've worked on and their outcomes
• Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Marketing strategy, digital marketing, content planning, campaign management, KPI analysis, performance marketing, e-commerce, growth, data-driven, collaboration, self-organization

ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring needs.

🛠️ Tools & Technologies

• Marketing tools: Meta Ads, Google Ads, Mailchimp, Canva, HubSpot
• CRM and analysis tools: may be required based on experience and qualifications
• Project management tools: may be required based on the company's preferences

ASSUMPTION: The required tools and technologies may change or evolve based on the company's needs and market trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Entrepreneurial and hands-on

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive marketing strategies?
• Do you enjoy collaborating with teams and contributing to a growth-oriented culture?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong alignment with Pakajo's values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing e-commerce industry
• Balancing data-driven decision-making with creative marketing strategies
• Adapting to a growing and evolving company structure

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique focus on the e-commerce industry and international shipping
• Pakajo's small to medium-sized enterprise structure provides a more agile and collaborative work environment than larger corporations
• This role offers the opportunity to work closely with management and shape the company's marketing strategy, which may not be available in larger organizations

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the e-commerce industry and international shipping sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign to increase brand awareness in the German e-commerce market
• Analyzing customer data to identify trends and optimize marketing strategies for international shipping
• Collaborating with the sales team to create targeted marketing materials for potential clients

ASSUMPTION: These sample projects are based on the key responsibilities and may vary depending on the company's needs and market demands.

❓ Key Questions to Ask During Interview

• How does Pakajo differentiate itself from other shipping providers in the e-commerce industry?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to overcoming them?
• How does Pakajo support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Pakajo foster a collaborative and innovative work environment?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns you've worked on and their outcomes
• Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.