Pakajo GmbH logo

Marketing Manager im E-Commerce (m/w/d)

Pakajo GmbH
Full-time
On-site
Hamburg, Hamburg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager im E-Commerce (m/w/d)

πŸ”Ή Company: Pakajo GmbH

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and driving our marketing strategy with a data-driven and creative approach
  • Managing all digital marketing channels and collaborating with management and sales teams
  • Planning and executing content campaigns and ensuring our brand's visibility nationally and internationally
  • Analyzing KPIs and continuously optimizing performance marketing measures
  • Working in a dynamic, growth-oriented team and shaping the future of e-commerce

ASSUMPTION: This role requires a strategic mindset and hands-on mentality, with a focus on growth and continuous improvement.

πŸ“‹ Key Responsibilities

βœ… Develop and drive our marketing strategy with a data-driven and creative approach

βœ… Manage all digital marketing channels and collaborate with management and sales teams

βœ… Plan and execute content campaigns and ensure our brand's visibility nationally and internationally

βœ… Analyze KPIs and continuously optimize performance marketing measures

βœ… Work in a dynamic, growth-oriented team and shape the future of e-commerce

ASSUMPTION: The role may evolve based on the company's growth and market demands.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in marketing, preferably in the digital or e-commerce sector

Required Skills:

  • Fluency in German and very good English
  • Experience with marketing tools (e.g., Meta Ads, Google Ads, Mailchimp, Canva, HubSpot)
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Entrepreneurial thinking and self-organization

Preferred Skills:

  • Experience with CRM and analysis tools
  • Knowledge of the e-commerce industry
  • Familiarity with SEO and content marketing

ASSUMPTION: Candidates with relevant experience may be considered even if they do not meet all the listed qualifications.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €40,000 per year (based on experience and qualifications)

Benefits:

  • Creative, growth-oriented team
  • Team events
  • Training opportunities
  • Modern work setup
  • Travel cost subsidy
  • Meal subsidy
  • Free snacks & drinks
  • Company doctor

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a marketing manager with 2-5 years of experience in the e-commerce sector in Hamburg.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Postal Services and E-commerce

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2020

Company Description:

  • Pakajo offers national and international shipping solutions with close connections to postal companies
  • Provides affordable shipping alternatives for online retailers and e-commerce businesses
  • Focuses on delivering parcels weighing up to 2 kg to customers worldwide

Company Specialties:

  • Logistics
  • E-commerce
  • Shipping services
  • Postal services

Company Website: www.pakajo.world

ASSUMPTION: Pakajo is a growing company with a strong focus on innovation and customer satisfaction in the e-commerce shipping sector.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the management team

Work Arrangement: On-site, full-time position

Growth Opportunities:

  • Potential to grow with the company as it expands
  • Chance to take on more responsibilities and advance in the marketing department
  • Opportunity to work on international projects and gain global experience

ASSUMPTION: As the company grows, there may be opportunities for career progression and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Hamburg, Germany

Geographic Context:

  • Hamburg is the second-largest city in Germany and an important hub for e-commerce and logistics
  • The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
  • Pakajo's office is located in the heart of Hamburg, providing easy access to public transportation and amenities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving growth and innovation in the e-commerce sector.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview to discuss qualifications and fit
  • On-site interview with the management team to discuss the role and company culture
  • Final decision and job offer

Key Assessment Areas:

  • Marketing strategy and creativity
  • Analytical skills and data-driven mindset
  • Communication and collaboration skills
  • Entrepreneurial thinking and self-organization

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of marketing campaigns you've worked on and their outcomes
  • Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Marketing strategy, digital marketing, content planning, campaign management, KPI analysis, performance marketing, e-commerce, growth, data-driven, collaboration, self-organization

ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring needs.

πŸ› οΈ Tools & Technologies

  • Marketing tools: Meta Ads, Google Ads, Mailchimp, Canva, HubSpot
  • CRM and analysis tools: may be required based on experience and qualifications
  • Project management tools: may be required based on the company's preferences

ASSUMPTION: The required tools and technologies may change or evolve based on the company's needs and market trends.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Collaboration
  • Growth mindset

Work Style:

  • Dynamic and fast-paced
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Entrepreneurial and hands-on

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with data and using it to drive marketing strategies?
  • Do you enjoy collaborating with teams and contributing to a growth-oriented culture?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong alignment with Pakajo's values and work style.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Keeping up with the fast-paced and ever-changing e-commerce industry
  • Balancing data-driven decision-making with creative marketing strategies
  • Adapting to a growing and evolving company structure

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position offers a unique focus on the e-commerce industry and international shipping
  • Pakajo's small to medium-sized enterprise structure provides a more agile and collaborative work environment than larger corporations
  • This role offers the opportunity to work closely with management and shape the company's marketing strategy, which may not be available in larger organizations

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the e-commerce industry and international shipping sets it apart.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to increase brand awareness in the German e-commerce market
  • Analyzing customer data to identify trends and optimize marketing strategies for international shipping
  • Collaborating with the sales team to create targeted marketing materials for potential clients

ASSUMPTION: These sample projects are based on the key responsibilities and may vary depending on the company's needs and market demands.

❓ Key Questions to Ask During Interview

  • How does Pakajo differentiate itself from other shipping providers in the e-commerce industry?
  • What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to overcoming them?
  • How does Pakajo support the professional development and growth of its employees?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?
  • How does Pakajo foster a collaborative and innovative work environment?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of marketing campaigns you've worked on and their outcomes
  • Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.