π Core Information
πΉ Job Title: Marketing Manager im E-Commerce (m/w/d)
πΉ Company: Pakajo GmbH
πΉ Location: Hamburg, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and driving our marketing strategy with a data-driven and creative approach
- Managing all digital marketing channels and collaborating with management and sales teams
- Planning and executing content campaigns and ensuring our brand's visibility nationally and internationally
- Analyzing KPIs and continuously optimizing performance marketing measures
- Working in a dynamic, growth-oriented team and shaping the future of e-commerce
ASSUMPTION: This role requires a strategic mindset and hands-on mentality, with a focus on growth and continuous improvement.
π Key Responsibilities
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Develop and drive our marketing strategy with a data-driven and creative approach
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Manage all digital marketing channels and collaborate with management and sales teams
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Plan and execute content campaigns and ensure our brand's visibility nationally and internationally
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Analyze KPIs and continuously optimize performance marketing measures
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Work in a dynamic, growth-oriented team and shape the future of e-commerce
ASSUMPTION: The role may evolve based on the company's growth and market demands.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in marketing, preferably in the digital or e-commerce sector
Required Skills:
- Fluency in German and very good English
- Experience with marketing tools (e.g., Meta Ads, Google Ads, Mailchimp, Canva, HubSpot)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Entrepreneurial thinking and self-organization
Preferred Skills:
- Experience with CRM and analysis tools
- Knowledge of the e-commerce industry
- Familiarity with SEO and content marketing
ASSUMPTION: Candidates with relevant experience may be considered even if they do not meet all the listed qualifications.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬40,000 per year (based on experience and qualifications)
Benefits:
- Creative, growth-oriented team
- Team events
- Training opportunities
- Modern work setup
- Travel cost subsidy
- Meal subsidy
- Free snacks & drinks
- Company doctor
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a marketing manager with 2-5 years of experience in the e-commerce sector in Hamburg.
π Applicant Insights
π Company Context
Industry: Postal Services and E-commerce
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2020
Company Description:
- Pakajo offers national and international shipping solutions with close connections to postal companies
- Provides affordable shipping alternatives for online retailers and e-commerce businesses
- Focuses on delivering parcels weighing up to 2 kg to customers worldwide
Company Specialties:
- Logistics
- E-commerce
- Shipping services
- Postal services
Company Website: www.pakajo.world
ASSUMPTION: Pakajo is a growing company with a strong focus on innovation and customer satisfaction in the e-commerce shipping sector.
π Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the management team
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow with the company as it expands
- Chance to take on more responsibilities and advance in the marketing department
- Opportunity to work on international projects and gain global experience
ASSUMPTION: As the company grows, there may be opportunities for career progression and taking on additional responsibilities.
π Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and an important hub for e-commerce and logistics
- The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
- Pakajo's office is located in the heart of Hamburg, providing easy access to public transportation and amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving growth and innovation in the e-commerce sector.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit
- On-site interview with the management team to discuss the role and company culture
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy and creativity
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Entrepreneurial thinking and self-organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing strategy, digital marketing, content planning, campaign management, KPI analysis, performance marketing, e-commerce, growth, data-driven, collaboration, self-organization
ASSUMPTION: The application process may vary depending on the number of candidates and the company's hiring needs.
π οΈ Tools & Technologies
- Marketing tools: Meta Ads, Google Ads, Mailchimp, Canva, HubSpot
- CRM and analysis tools: may be required based on experience and qualifications
- Project management tools: may be required based on the company's preferences
ASSUMPTION: The required tools and technologies may change or evolve based on the company's needs and market trends.
π Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Growth mindset
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Entrepreneurial and hands-on
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive marketing strategies?
- Do you enjoy collaborating with teams and contributing to a growth-oriented culture?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires a strong alignment with Pakajo's values and work style.
β οΈ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing e-commerce industry
- Balancing data-driven decision-making with creative marketing strategies
- Adapting to a growing and evolving company structure
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a willingness to adapt and learn.
π Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique focus on the e-commerce industry and international shipping
- Pakajo's small to medium-sized enterprise structure provides a more agile and collaborative work environment than larger corporations
- This role offers the opportunity to work closely with management and shape the company's marketing strategy, which may not be available in larger organizations
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the e-commerce industry and international shipping sets it apart.
π Sample Projects
- Developing and executing a marketing campaign to increase brand awareness in the German e-commerce market
- Analyzing customer data to identify trends and optimize marketing strategies for international shipping
- Collaborating with the sales team to create targeted marketing materials for potential clients
ASSUMPTION: These sample projects are based on the key responsibilities and may vary depending on the company's needs and market demands.
β Key Questions to Ask During Interview
- How does Pakajo differentiate itself from other shipping providers in the e-commerce industry?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to overcoming them?
- How does Pakajo support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Pakajo foster a collaborative and innovative work environment?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research Pakajo and the e-commerce industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.