Marketing Manager:in
neotiv GmbH
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Marketing Manager:in
- Company: neotiv GmbH
- Location: Berlin, Germany
- Job Type: Full-time
- Category: Medical Equipment Manufacturing
- Date Posted: June 25, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing international marketing strategies and campaigns to enhance neotiv's brand awareness and promote their apps, neotivCare and neotivTrials.
- Analyzing, planning, and executing targeted marketing measures to engage specific audiences.
- Managing content across various online and print channels, and coordinating PR activities.
- Collaborating with the design team to strengthen neotiv's corporate identity and develop its strategic positioning.
- Creating marketing materials tailored to different target groups, in conjunction with sales and design teams.
- Overseeing the development and maintenance of neotiv's corporate website.
- Planning and managing events to increase neotiv's visibility in the industry.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing efforts across multiple channels and stakeholders.
📋 Key Responsibilities
- ✅ Develop and implement international marketing strategies and campaigns to increase brand awareness and drive app adoption.
- ✅ Analyze market trends and customer behavior to inform marketing strategies and tactics.
- ✅ Plan, execute, and monitor marketing campaigns across various channels, including social media, email, and events.
- ✅ Collaborate with cross-functional teams, including design, sales, and product, to create engaging content and marketing materials.
- ✅ Manage neotiv's corporate website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- ✅ Represent neotiv at industry events and conferences, networking with key stakeholders and promoting neotiv's products and services.
- ✅ Monitor and report on marketing performance metrics, using data-driven insights to inform future strategies.
ASSUMPTION: This role requires a high level of self-motivation, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A relevant Master's degree is preferred.
- Experience: At least 3 years of experience in marketing or digital marketing, ideally in the healthcare sector with a focus on neuroscience or psychology.
- Required Skills:
- Proven experience in developing and executing marketing campaigns.
- Strong analytical skills and data-driven mindset.
- Excellent communication skills, both written and verbal, in German and English.
- Proficiency in Adobe Creative Suite is a plus.
- Knowledge of the healthcare industry, particularly neuroscience or psychology, is highly desirable.
- Preferred Skills:
- Experience in the medical technology or digital health sectors.
- Familiarity with marketing automation tools and CRM systems.
- Strong project management skills.
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creativity and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience and qualifications). This estimate is based on market research for marketing manager roles in the healthcare sector in Berlin.
- Benefits:
- Flexible working hours and 30 days of vacation.
- Home office option with high-quality office equipment provided.
- Regular team meetings and events (both offline and online).
- Structured onboarding process, regular feedback conversations, and personalized development opportunities.
- Monthly creative freedom days for personal development.
- Free beverages in the office.
- Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Equipment Manufacturing, with a focus on digital health, Alzheimer's, and neuroscience.
- Company Size: 11-50 employees, offering a dynamic and collaborative work environment.
- Founded: 2017, with a mission to enable cognitive health through innovative technology.
- Company Description: neotiv is a privately-held company specializing in the development of cognitive tests for early detection and monitoring of memory disorders associated with Alzheimer's disease. Their apps, neotivCare and neotivTrials, are designed for use in research and healthcare settings.
- Company Specialties: Digital health, Alzheimer's, and neuroscience.
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole.
- Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including design, sales, and product.
- Work Arrangement: Hybrid, with a mix of on-site work at the Berlin office and remote work from home or other locations.
- Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role as the company grows.
- Opportunities to collaborate with leading neuroscientists and healthcare professionals, expanding industry knowledge and expertise.
- Possibility to contribute to neotiv's mission and make a tangible impact on the lives of individuals affected by memory disorders.
ASSUMPTION: This role offers a unique opportunity to combine marketing expertise with a passion for improving cognitive health and well-being.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace in Berlin, with a mix of open-plan and private work areas.
- Office Location(s): Hegelstrasse 19, Magdeburg, Saxony-Anhalt 39104, DE (headquarters); Berlin, Germany (marketing department).
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on healthcare and biotechnology. It offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene.
- Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM. Employees are encouraged to work hours that best suit their personal needs and productivity.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options allow employees to balance their personal and professional lives while maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by an on-site or virtual interview with the hiring manager and a member of the marketing team. A final interview with the CEO may be conducted for the most qualified candidates.
- Key Assessment Areas: Strategic thinking, creativity, analytical skills, communication abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the healthcare industry.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with neotiv's mission and values, and be prepared to discuss how your personal and professional goals align with the company's objectives.
- ATS Keywords: Marketing strategy, campaign development, content management, brand development, communication skills, analytical skills, project management, team collaboration, Adobe Creative Suite, neuroscience, psychology, healthcare knowledge, self-motivation, attention to detail.
ASSUMPTION: The interview process is designed to assess candidates' technical skills, cultural fit, and alignment with neotiv's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and the successful candidate's expertise.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, excellence, and patient-centricity.
- Work Style: neotiv values a dynamic, collaborative, and agile work environment. Employees are encouraged to take initiative, be proactive, and continuously seek opportunities for improvement and growth.
- Self-Assessment Questions:
- How do your personal values align with neotiv's mission and core values?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and collaboration?
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: Candidates who share neotiv's commitment to innovation, collaboration, and excellence, and who are passionate about improving cognitive health and well-being, will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- The healthcare industry is highly regulated, and marketing efforts must comply with strict guidelines and ethical standards.
- The role requires a strong understanding of both the marketing and healthcare industries, which may present a learning curve for candidates without relevant experience.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring employees to be proactive and adaptable in their approach to remote work.
- The company is growing rapidly, which may result in shifting priorities and a fast-paced work environment.
ASSUMPTION: Successful candidates will be adaptable, proactive, and committed to continuous learning and growth in order to overcome these challenges and contribute to neotiv's success.
📈 Similar Roles Comparison
- Marketing Manager (Healthcare Industry): This role is similar to a marketing manager position in the healthcare industry, with a focus on developing and executing marketing campaigns to promote products and services. However, this role is specific to the digital health sector and requires a strong understanding of neuroscience and psychology.
- Digital Marketing Specialist (Healthcare Industry): This role is similar to a digital marketing specialist position in the healthcare industry, with a focus on developing and executing digital marketing campaigns. However, this role requires a broader range of marketing expertise and a stronger emphasis on strategic planning and brand development.
- Brand Manager (Healthcare Industry): This role is similar to a brand manager position in the healthcare industry, with a focus on developing and managing brand strategy and identity. However, this role requires a stronger emphasis on campaign development and execution, as well as a broader range of marketing expertise.
ASSUMPTION: This role offers a unique blend of marketing expertise, industry-specific knowledge, and strategic planning, making it an attractive opportunity for candidates with relevant experience in the healthcare sector.
📝 Sample Projects
- Developing and executing a targeted social media campaign to raise awareness of neotiv's apps among healthcare professionals and patients.
- Creating a series of engaging blog posts and infographics to educate the public about the early detection and monitoring of memory disorders associated with Alzheimer's disease.
- Collaborating with the design team to develop a comprehensive brand style guide, ensuring consistent and on-brand visual elements across all marketing channels.
- Planning and executing a virtual event to launch neotiv's latest app feature, targeting key stakeholders in the healthcare industry and research community.
ASSUMPTION: These sample projects are designed to showcase the breadth and depth of the marketing manager's responsibilities, as well as the collaborative and innovative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as sales, product, and design, to ensure consistent and effective communication across all channels?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work environment?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address those challenges?
ASSUMPTION: These questions are designed to assess the company's long-term vision, culture, and commitment to employee growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/neotiv/14395336-marketing-manager-in).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the healthcare industry.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with neotiv's mission and values, and be prepared to discuss how your personal and professional goals align with the company's objectives.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Marketing Manager:in
- Company: neotiv GmbH
- Location: Berlin, Germany
- Job Type: Full-time
- Category: Medical Equipment Manufacturing
- Date Posted: June 25, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing international marketing strategies and campaigns to enhance neotiv's brand awareness and promote their apps, neotivCare and neotivTrials.
- Analyzing, planning, and executing targeted marketing measures to engage specific audiences.
- Managing content across various online and print channels, and coordinating PR activities.
- Collaborating with the design team to strengthen neotiv's corporate identity and develop its strategic positioning.
- Creating marketing materials tailored to different target groups, in conjunction with sales and design teams.
- Overseeing the development and maintenance of neotiv's corporate website.
- Planning and managing events to increase neotiv's visibility in the industry.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing efforts across multiple channels and stakeholders.
📋 Key Responsibilities
- ✅ Develop and implement international marketing strategies and campaigns to increase brand awareness and drive app adoption.
- ✅ Analyze market trends and customer behavior to inform marketing strategies and tactics.
- ✅ Plan, execute, and monitor marketing campaigns across various channels, including social media, email, and events.
- ✅ Collaborate with cross-functional teams, including design, sales, and product, to create engaging content and marketing materials.
- ✅ Manage neotiv's corporate website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- ✅ Represent neotiv at industry events and conferences, networking with key stakeholders and promoting neotiv's products and services.
- ✅ Monitor and report on marketing performance metrics, using data-driven insights to inform future strategies.
ASSUMPTION: This role requires a high level of self-motivation, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A relevant Master's degree is preferred.
- Experience: At least 3 years of experience in marketing or digital marketing, ideally in the healthcare sector with a focus on neuroscience or psychology.
- Required Skills:
- Proven experience in developing and executing marketing campaigns.
- Strong analytical skills and data-driven mindset.
- Excellent communication skills, both written and verbal, in German and English.
- Proficiency in Adobe Creative Suite is a plus.
- Knowledge of the healthcare industry, particularly neuroscience or psychology, is highly desirable.
- Preferred Skills:
- Experience in the medical technology or digital health sectors.
- Familiarity with marketing automation tools and CRM systems.
- Strong project management skills.
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creativity and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience and qualifications). This estimate is based on market research for marketing manager roles in the healthcare sector in Berlin.
- Benefits:
- Flexible working hours and 30 days of vacation.
- Home office option with high-quality office equipment provided.
- Regular team meetings and events (both offline and online).
- Structured onboarding process, regular feedback conversations, and personalized development opportunities.
- Monthly creative freedom days for personal development.
- Free beverages in the office.
- Working Hours: Full-time (40 hours per week) with flexible scheduling options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Equipment Manufacturing, with a focus on digital health, Alzheimer's, and neuroscience.
- Company Size: 11-50 employees, offering a dynamic and collaborative work environment.
- Founded: 2017, with a mission to enable cognitive health through innovative technology.
- Company Description: neotiv is a privately-held company specializing in the development of cognitive tests for early detection and monitoring of memory disorders associated with Alzheimer's disease. Their apps, neotivCare and neotivTrials, are designed for use in research and healthcare settings.
- Company Specialties: Digital health, Alzheimer's, and neuroscience.
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole.
- Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including design, sales, and product.
- Work Arrangement: Hybrid, with a mix of on-site work at the Berlin office and remote work from home or other locations.
- Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role as the company grows.
- Opportunities to collaborate with leading neuroscientists and healthcare professionals, expanding industry knowledge and expertise.
- Possibility to contribute to neotiv's mission and make a tangible impact on the lives of individuals affected by memory disorders.
ASSUMPTION: This role offers a unique opportunity to combine marketing expertise with a passion for improving cognitive health and well-being.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace in Berlin, with a mix of open-plan and private work areas.
- Office Location(s): Hegelstrasse 19, Magdeburg, Saxony-Anhalt 39104, DE (headquarters); Berlin, Germany (marketing department).
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on healthcare and biotechnology. It offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene.
- Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM. Employees are encouraged to work hours that best suit their personal needs and productivity.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options allow employees to balance their personal and professional lives while maintaining a strong connection to the company and its mission.
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by an on-site or virtual interview with the hiring manager and a member of the marketing team. A final interview with the CEO may be conducted for the most qualified candidates.
- Key Assessment Areas: Strategic thinking, creativity, analytical skills, communication abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the healthcare industry.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with neotiv's mission and values, and be prepared to discuss how your personal and professional goals align with the company's objectives.
- ATS Keywords: Marketing strategy, campaign development, content management, brand development, communication skills, analytical skills, project management, team collaboration, Adobe Creative Suite, neuroscience, psychology, healthcare knowledge, self-motivation, attention to detail.
ASSUMPTION: The interview process is designed to assess candidates' technical skills, cultural fit, and alignment with neotiv's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and the successful candidate's expertise.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, excellence, and patient-centricity.
- Work Style: neotiv values a dynamic, collaborative, and agile work environment. Employees are encouraged to take initiative, be proactive, and continuously seek opportunities for improvement and growth.
- Self-Assessment Questions:
- How do your personal values align with neotiv's mission and core values?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and collaboration?
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: Candidates who share neotiv's commitment to innovation, collaboration, and excellence, and who are passionate about improving cognitive health and well-being, will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- The healthcare industry is highly regulated, and marketing efforts must comply with strict guidelines and ethical standards.
- The role requires a strong understanding of both the marketing and healthcare industries, which may present a learning curve for candidates without relevant experience.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring employees to be proactive and adaptable in their approach to remote work.
- The company is growing rapidly, which may result in shifting priorities and a fast-paced work environment.
ASSUMPTION: Successful candidates will be adaptable, proactive, and committed to continuous learning and growth in order to overcome these challenges and contribute to neotiv's success.
📈 Similar Roles Comparison
- Marketing Manager (Healthcare Industry): This role is similar to a marketing manager position in the healthcare industry, with a focus on developing and executing marketing campaigns to promote products and services. However, this role is specific to the digital health sector and requires a strong understanding of neuroscience and psychology.
- Digital Marketing Specialist (Healthcare Industry): This role is similar to a digital marketing specialist position in the healthcare industry, with a focus on developing and executing digital marketing campaigns. However, this role requires a broader range of marketing expertise and a stronger emphasis on strategic planning and brand development.
- Brand Manager (Healthcare Industry): This role is similar to a brand manager position in the healthcare industry, with a focus on developing and managing brand strategy and identity. However, this role requires a stronger emphasis on campaign development and execution, as well as a broader range of marketing expertise.
ASSUMPTION: This role offers a unique blend of marketing expertise, industry-specific knowledge, and strategic planning, making it an attractive opportunity for candidates with relevant experience in the healthcare sector.
📝 Sample Projects
- Developing and executing a targeted social media campaign to raise awareness of neotiv's apps among healthcare professionals and patients.
- Creating a series of engaging blog posts and infographics to educate the public about the early detection and monitoring of memory disorders associated with Alzheimer's disease.
- Collaborating with the design team to develop a comprehensive brand style guide, ensuring consistent and on-brand visual elements across all marketing channels.
- Planning and executing a virtual event to launch neotiv's latest app feature, targeting key stakeholders in the healthcare industry and research community.
ASSUMPTION: These sample projects are designed to showcase the breadth and depth of the marketing manager's responsibilities, as well as the collaborative and innovative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as sales, product, and design, to ensure consistent and effective communication across all channels?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work environment?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role help address those challenges?
ASSUMPTION: These questions are designed to assess the company's long-term vision, culture, and commitment to employee growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/neotiv/14395336-marketing-manager-in).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the healthcare industry.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively in a fast-paced environment.
- Familiarize yourself with neotiv's mission and values, and be prepared to discuss how your personal and professional goals align with the company's objectives.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.