Marketing Manager:in

📌 Core Information

🔹 Job Title: Marketing Manager:in

🔹 Company: neotiv GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Berlin-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing international marketing strategies and campaigns to enhance neotiv's brand awareness and promote its apps.
• Analyzing, planning, and executing targeted marketing measures to reach specific goals.
• Managing content for online and print channels, and coordinating PR activities.
• Collaborating with the design team to strengthen neotiv's corporate identity and develop its strategic positioning.
• Creating marketing materials for various target groups in collaboration with other teams.
• Overseeing the development and maintenance of neotiv's corporate website.
• Planning and managing events to increase neotiv's visibility in the market.

ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to effectively market neotiv's innovative products and services in the competitive healthcare sector.

📋 Key Responsibilities

✅ Develop and implement international marketing strategies and campaigns to increase brand awareness and promote neotiv's apps.

✅ Analyze, plan, and execute targeted marketing measures to achieve specific goals.

✅ Manage content for online and print channels, and coordinate PR activities.

✅ Collaborate with the design team to strengthen neotiv's corporate identity and develop its strategic positioning.

✅ Create marketing materials for various target groups in collaboration with other teams.

✅ Oversee the development and maintenance of neotiv's corporate website.

✅ Plan and manage events to increase neotiv's visibility in the market.

ASSUMPTION: The role may involve working with cross-functional teams, including sales, design, and product development, to ensure consistent and effective marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree would be an asset.

Experience: At least 3 years of experience in marketing or digital marketing, ideally in the healthcare sector with a focus on neuroscience or cognitive sciences.

Required Skills:

• Proven experience in marketing strategy development and campaign execution.
• Excellent communication skills in German and English.
• Strong analytical and project management skills.
• Creativity and a strategic mindset.
• Familiarity with Adobe Creative Suite is a plus.

Preferred Skills:

• Experience in the medical or healthcare industry.
• Knowledge of the German healthcare market.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in marketing for medical or healthcare products, or a strong understanding of the healthcare sector, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year, depending on experience and qualifications. This estimate is based on market research for marketing manager roles in the healthcare sector in Berlin.

Benefits:

• Informal working environment with short communication and decision-making paths.
• Flexible working hours and 30 days of vacation.
• Home office option with high-quality office equipment.
• Regular team meetings and events (both offline and online).
• Structured onboarding process, regular feedback conversations, and tailored training opportunities.
• Monthly creative freedom days for personal development.
• Free hot and cold beverages in the office.
• Great team with a high standard of quality and professionalism.
• Professional collaboration with renowned scientists.

Working Hours: Full-time position with flexible working hours. The exact schedule will be discussed during the interview process.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: neotiv operates in the medical equipment manufacturing sector, focusing on digital health and neuroscience.

Company Size: neotiv is a small company with 11-50 employees, providing a dynamic and agile work environment.

Founded: neotiv was founded in 2017, making it a relatively young and innovative company in the healthcare sector.

Company Description:

• neotiv is a medical technology company specializing in cognitive health.
• The company develops cognitive tests embedded in an app, enabling early medical evaluation and monitoring of memory problems related to Alzheimer's disease.
• neotiv's mission is to enable cognitive health by providing innovative solutions for early detection and monitoring of cognitive impairments.

Company Specialties:

• Digital health
• Alzheimer's disease
• Neuroscience

Company Website: neotiv.com/en

ASSUMPTION: neotiv's focus on innovative medical technology and its commitment to improving cognitive health make it an attractive employer for candidates interested in the healthcare sector and cutting-edge technology.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to apply their skills in the healthcare sector and contribute to innovative projects.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with cross-functional teams, including sales, design, and product development.

Work Arrangement: This is a hybrid role, requiring a presence in the Berlin office but also offering flexible remote work options.

Growth Opportunities:

• As neotiv grows, there may be opportunities for the Marketing Manager to take on additional responsibilities or lead a team.
• The company's focus on innovation and cutting-edge technology may present opportunities for professional development in emerging fields.
• Working closely with renowned scientists may provide opportunities for learning and collaboration.

ASSUMPTION: The Marketing Manager's role will evolve as neotiv grows and expands its product offerings, presenting opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: neotiv's office is located in Berlin, Germany, offering a modern and collaborative work environment.

Office Location(s): Hegelstrasse 19, Magdeburg, Saxony-Anhalt 39104, DE

Geographic Context:

• Berlin is the capital and largest city of Germany, with a vibrant cultural scene and a thriving tech industry.
• The city is known for its diverse population, rich history, and high quality of life.
• Berlin offers a wide range of housing options, from modern apartments to historic buildings, and is generally affordable compared to other major European cities.

Work Schedule: The Marketing Manager will work full-time, with flexible hours and the option to work remotely. The exact schedule will be discussed during the interview process.

ASSUMPTION: The hybrid work arrangement and flexible hours will allow the Marketing Manager to balance their professional and personal responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with neotiv's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of neotiv's mission and products in your application materials.
• Prepare for behavioral interview questions that focus on your marketing experience and achievements.

ATS Keywords: marketing strategy, campaign development, communication skills, analytical skills, healthcare industry, neuroscience, cognitive health

ASSUMPTION: neotiv's hiring process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
• Email marketing tools (Mailchimp, HubSpot)
• SEO and analytics tools (Google Analytics, SEMrush)
• Project management tools (Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have proficiency in relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Empathy

Work Style:

• Dynamic and agile
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively and across functions?
• Do you have a strong commitment to excellence and continuous learning?

ASSUMPTION: Candidates who share neotiv's values and are comfortable working in a dynamic, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• The competitive nature of the healthcare sector may present challenges in reaching target audiences and achieving marketing goals.
• The need to balance multiple responsibilities and projects may require strong organizational and time management skills.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance.
• The fast-paced and innovative nature of neotiv's work environment may require adaptability and a willingness to learn new skills.

ASSUMPTION: The Marketing Manager will need to be proactive, adaptable, and skilled in multitasking to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the healthcare sector and neuroscience.
• Compared to other marketing roles in the tech industry, this position may require more focus on regulatory compliance and healthcare-specific marketing strategies.
• Career progression in this role may involve moving into a leadership or management position within neotiv or another healthcare-focused organization.

ASSUMPTION: Candidates with experience in healthcare marketing or a strong understanding of the healthcare sector will be well-suited to this role and its unique challenges and opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new cognitive health app in the German market.
• Creating targeted content for healthcare professionals and patients to raise awareness of neotiv's products and services.
• Analyzing market trends and competitor activities to inform neotiv's marketing strategy and tactics.

ASSUMPTION: The Marketing Manager's projects will be varied and challenging, requiring strong analytical, creative, and strategic skills.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for neotiv in the next 12 months?
• How does neotiv collaborate with its partners and stakeholders in the healthcare sector?
• What opportunities are there for professional development and growth within neotiv?
• How does neotiv approach work-life balance and employee well-being?
• What are the biggest challenges facing the Marketing Manager in this role, and how can I best prepare to address them?

ASSUMPTION: Asking thoughtful and well-researched questions during the interview process will demonstrate the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your marketing experience and achievements.
• Research neotiv's products, mission, and values to demonstrate your understanding of and alignment with the company.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.