Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: HealthTech, Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Working Hours aligned with Eastern Time Zone/US Shift)

🚀 Job Overview

Key aspects of this role include:

• Implementing ClinicMind's Land-and-Expand brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team with diverse skills
• Leveraging data and analytics to drive marketing decisions and measure campaign effectiveness
• Collaborating with internal stakeholders and external partners to achieve organizational goals

ASSUMPTION: This role requires a strong understanding of the HealthTech industry, with a focus on Chiropractic, Physical Therapy, and Mental Health domains. The ideal candidate will have experience managing marketing teams for multi-product EHR software and RCM services platforms.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

✅ Develop ClinicMind Brand Story and Customer and Buyer journeys based on a deep understanding of customer needs and behaviors and ClinicMind products and services

✅ Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value

✅ Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators, and manage their performance and training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: The role requires a strategic mindset, with the ability to develop and execute integrated marketing campaigns across multiple channels. Strong analytical skills and excellent communication skills are essential for success in this role.

🎯 Required Qualifications

Education: STEM undergraduate degree, MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns
• Strong analytical skills, with the ability to use data to inform marketing decisions
• Excellent communication and relationship-building skills
• Proven leadership skills, with the ability to manage and motivate cross-functional teams
• High comfort level working on Eastern Time Zone/US Shift
• Good internet access at home (at least 25 MBPS) and Mobile Hotspot
• Laptop/Desktop of at least 16 GB

Preferred Skills:

• Experience with specific marketing tools and platforms mentioned in the job description
• Familiarity with the healthcare industry and regulations

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on data-driven decision-making and team leadership. Experience in the HealthTech industry is highly preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the HealthTech industry in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time, with working hours aligned with Eastern Time Zone/US Shift

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the HealthTech industry in Mumbai. Actual compensation may vary based on factors such as candidate qualifications and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the HealthTech industry, focusing on providing comprehensive healthcare practice management software and service platforms for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind helps healthcare practice owners thrive in business by offering a full patient care cycle platform for multi-specialty patient care.
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services.
• ClinicMind is a vertically integrated platform, owning its development and service resources, which allows it to lead by example and continuously improve its offerings.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: ClinicMind

ASSUMPTION: ClinicMind's focus on providing comprehensive solutions for healthcare practice management sets it apart in the HealthTech industry. The company's commitment to ease of use, quality of support, and continuous improvement makes it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing, with a focus on data-driven decision-making and team leadership.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) or a similar executive role.

Work Arrangement: This role is remote, with working hours aligned with the Eastern Time Zone/US Shift. Candidates must have a high comfort level working in this time zone and have reliable internet access at home.

Growth Opportunities:

• As ClinicMind continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a more senior role within the marketing department.
• The company's focus on continuous improvement and professional development provides opportunities for Marketing Managers to enhance their skills and advance their careers.

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to apply their skills in a dynamic and growing industry. The company's focus on data-driven decision-making and continuous improvement provides a strong foundation for career growth and development.

🌍 Location & Work Environment

Office Type: Remote (WFH)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a diverse and vibrant culture.
• The city is home to a thriving HealthTech industry, with numerous opportunities for marketing professionals.
• Mumbai offers a competitive job market, with a wide range of industries and companies to choose from.

Work Schedule: Full-time, with working hours aligned with Eastern Time Zone/US Shift

ASSUMPTION: The remote work environment at ClinicMind provides marketing professionals with the flexibility to balance their work and personal lives. The company's focus on data-driven decision-making and continuous improvement creates a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager or a panel of interviewers to discuss the candidate's experience, skills, and fit for the role
• Background check and reference checks for final candidates

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and interpretation
• Team leadership and management
• Communication and interpersonal skills
• Cultural fit and alignment with ClinicMind's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the HealthTech industry and ClinicMind's products and services in your application materials
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Communication, Relationship Building, Campaign Execution, Market Analysis, Customer Acquisition, Healthcare Regulations, Digital Marketing, SEO, Content Creation, Sales Support, Budgeting

ASSUMPION: The interview process at ClinicMind is designed to assess the candidate's skills, experience, and cultural fit for the Marketing Manager role. The company values data-driven decision-making and continuous improvement, so candidates should be prepared to discuss their marketing strategies and campaigns in detail.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• Internet marketing tools and platforms

ASSUMPTION: The Marketing Manager will be expected to have experience with various marketing tools and platforms, including those mentioned in the job description. Familiarity with additional marketing tools and technologies may also be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Data-driven
• Compliant

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your marketing strategies and campaigns align with ClinicMind's patient-centric values?
• How do you approach data analysis and interpretation to inform your marketing decisions?
• How do you manage and motivate cross-functional teams to achieve organizational goals?

ASSUMPTION: ClinicMind values a strong cultural fit with its employees, with a focus on patient-centric, innovative, collaborative, data-driven, and compliant work environments. Candidates should be prepared to discuss their alignment with these values and work styles during the interview process.

⚠️ Potential Challenges

• The remote work environment may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation and time management
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more stable and predictable work environment
• The data-driven and results-oriented work style may be challenging for candidates who prefer a more creative and intuitive approach to marketing
• The competitive job market in Mumbai may present challenges for candidates who are new to the HealthTech industry or lack relevant experience

ASSUMPTION: The Marketing Manager role at ClinicMind presents unique opportunities and challenges for candidates with relevant experience and skills. Candidates should carefully consider their fit with the company's values, work style, and work environment before applying for the role.

📈 Similar Roles Comparison

• Marketing Manager roles in other HealthTech companies may focus more on specific product lines or therapeutic areas, while this role requires a broader understanding of ClinicMind's full patient care cycle platform
• Marketing Manager roles in other industries may have different target audiences, marketing channels, and regulatory environments, while this role requires a deep understanding of the healthcare industry and its regulations
• Career progression in this role may involve advancing to a more senior marketing role within ClinicMind or transitioning to a related role within the company, such as Product Marketing or Sales Management

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to apply their skills in a dynamic and growing industry. The company's focus on data-driven decision-making and continuous improvement provides a strong foundation for career growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new EHR product for chiropractic clinics
• Conducting market research to identify new opportunities for ClinicMind's RCM services in the mental health domain
• Creating and implementing a content marketing strategy to improve ClinicMind's search engine rankings and drive organic traffic to the company's website

ASSUMPTION: The Marketing Manager role at ClinicMind involves a wide range of marketing activities, from strategic planning and execution to tactical implementation and analysis. Candidates should be prepared to discuss their experience with relevant marketing projects and campaigns during the interview process.

❓ Key Questions to Ask During Interview

• How does ClinicMind approach marketing strategy and execution for its full patient care cycle platform?
• What are the key priorities for the Marketing Manager role in the first 90 days?
• How does ClinicMind support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Marketing Manager role, and how can I help address them?
• How does ClinicMind measure the success of its marketing campaigns and initiatives?

ASSUMPTION: The interview process at ClinicMind is designed to assess the candidate's skills, experience, and cultural fit for the Marketing Manager role. Candidates should prepare thoughtful questions to ask the interviewer to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.