Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with US shift requirement)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a land-and-expand brand-compounding platform marketing strategy for multiple software products and services
• Building and managing a marketing team to support various marketing activities
• Leveraging digital platforms and tools for data-driven marketing process management
• Analyzing market trends and competitor activities to refine strategy and identify new opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing cross-functional teams to drive marketing efforts for a multi-product platform in the HealthTech industry.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer and Buyer journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

• Data-driven individual team member performance improvement
• SOP and continuous member training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive marketing efforts and achieve business goals.

🎯 Required Qualifications

Education: STEM undergraduate degree and MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Familiarity with digital marketing tools such as SalesForce, Hubspot, and High Level
• Experience in the Chiropractic, Physical Therapy, and Mental Health domains

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on data-driven decision-making and team management, as well as experience in the HealthTech industry.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (estimated based on industry standards for a marketing manager with 5-10 years of experience in HealthTech)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time, with a requirement to work on Eastern Time Zone/US shift

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the Embedded Software Products industry, focusing on providing comprehensive healthcare practice management software and service platforms for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a structured yet agile work environment for employees.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind helps healthcare practice owners thrive in business by offering a full-cycle patient care platform that covers pre-care, point-of-care, and post-care services
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services
• ClinicMind is a vertically integrated platform, owning its development and service resources, which allows it to lead by example and continuously improve its offerings

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: https://www.clinicmind.com

ASSUMPTION: ClinicMind's focus on providing a comprehensive patient care platform and its commitment to ease of use and quality of support make it an attractive employer in the HealthTech industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing management.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee a team of marketing professionals.

Work Arrangement: This is a remote, work-from-home position with a requirement to work on Eastern Time Zone/US shift.

Growth Opportunities:

• Potential career progression to a Director or Vice President of Marketing role within the company
• Opportunities to expand skills and knowledge in the HealthTech industry
• Possibility to lead and grow the marketing team under the manager's guidance

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing management within the HealthTech industry.

🌍 Location & Work Environment

Office Type: Remote, work-from-home

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT hub and a significant contributor to India's economy
• The city offers a mix of urban and suburban living options, with easy access to amenities and infrastructure
• Gurugram has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Full-time, with a requirement to work on Eastern Time Zone/US shift

ASSUMPTION: The remote work arrangement offers flexibility and convenience, while the requirement to work on Eastern Time Zone/US shift may impact work-life balance for some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing strategy and planning
• Team management and leadership skills
• Data-driven decision-making and analytics
• Industry knowledge and trends

Application Tips:

• Highlight relevant marketing campaigns and their outcomes in your resume
• Prepare a well-structured and concise cover letter, emphasizing your fit for the role and the company
• Be ready to discuss your experience with digital marketing tools and platforms during the interview

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Customer Journey Mapping, Sales Coordination, Team Building, Data Analysis, Market Research, Healthcare Regulations, Integrated Marketing Campaigns, Communication Skills, Leadership Skills, STEM Degree, MBA, Digital Marketing Tools, Performance Improvement

ASSUMPTION: The interview process at ClinicMind is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• SalesForce
• Hubspot
• High Level
• G2
• Capterra
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used for data-driven marketing process management and analysis.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric approach
• Continuous improvement
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Data-driven and analytical
• Strategic and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with the company's patient-centric approach?
• Describe a time when you had to adapt your marketing strategy based on new data or market trends. How did you approach this situation?
• How do you foster a collaborative and innovative work environment within your marketing team?

ASSUMPTION: Candidates should assess their fit with ClinicMind's company values and work style to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

• Managing a remote team with a requirement to work on Eastern Time Zone/US shift may present challenges in coordinating schedules and maintaining productivity
• Keeping up with the latest marketing trends and technologies in the fast-paced HealthTech industry may require continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies may present challenges
• Working in a global environment may require cultural sensitivity and adaptability

ASSUMPTION: These potential challenges can be mitigated with strong leadership, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the HealthTech industry, this role places a greater emphasis on data-driven decision-making and team management
• Unlike other roles, this position requires experience in the Chiropractic, Physical Therapy, and Mental Health domains, as well as familiarity with digital marketing tools such as SalesForce, Hubspot, and High Level
• Career progression in this role may be faster than in other marketing manager positions, given the company's growth and expansion plans

ASSUMPTION: Candidates should consider their fit for this specific role within the HealthTech industry and compare it to other marketing manager positions to make an informed career decision.

📝 Sample Projects

• Developing and executing a successful integrated marketing campaign for a new software product launch in the Chiropractic domain
• Conducting market research and analysis to identify new market opportunities for an existing software-enabled service in the Physical Therapy domain
• Implementing a customer journey mapping strategy to improve patient acquisition and retention for a multi-specialty healthcare practice

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Manager role at ClinicMind.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with other departments, such as sales and product development, to optimize customer acquisition and value?
• What are the key priorities for the marketing team in the first 90 days of this role?
• How does ClinicMind support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing team in the current market landscape, and how can this role address them?
• How does ClinicMind ensure that its marketing activities comply with healthcare regulations and industry standards?

ASSUMPTION: These key questions will help candidates better understand the role's responsibilities, the company's priorities, and the marketing team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant marketing experience, skills, and achievements
• Write a concise and well-structured cover letter, emphasizing your fit for the role and the company
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.