Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Pasay City, Pasay, Philippines

🔹 Job Type: Full-Time, Remote

🔹 Category: HealthTech, Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (WFH)

🚀 Job Overview

Key aspects of this role include:

• Implementing ClinicMind's Land-and-Expand brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team to support multiple software products and services
• Leveraging data-driven marketing processes and tools for continuous improvement
• Analyzing market trends and competitor activities to refine strategy and identify new opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the HealthTech industry to drive ClinicMind's marketing efforts effectively.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer's and Buyer's journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators, and manage their performance and training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively with various teams to achieve marketing goals.

🎯 Required Qualifications

Education: STEM undergraduate degree, MBA in Marketing or Healthcare preferred

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Familiarity with healthcare regulations and industry standards
• Experience working with remote teams and managing remote work arrangements

ASSUMPTION: Candidates with experience in the HealthTech industry and a strong understanding of marketing strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 150,000 - 250,000 per month (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time, remote work with a flexible schedule. High comfort level working on Eastern Time Zone/US Shift required.

ASSUMPTION: The salary range is an estimate based on industry standards for the role and experience level. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the HealthTech industry, focusing on comprehensive healthcare practice management software and service platforms for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind is a vertically integrated platform that offers a wide range of software and services to support healthcare practices throughout the patient care cycle.
• The company prioritizes ease of use, quality of support, and ease of setup, making its products and services user-friendly and accessible.
• ClinicMind is committed to helping healthcare practice owners thrive in business, acquire and retain more patients, streamline care delivery, and enhance the overall patient experience.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: Clinicmind.com

ASSUMPTION: ClinicMind's focus on providing comprehensive solutions and prioritizing user experience sets it apart in the competitive HealthTech industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring strategic thinking, leadership, and marketing expertise.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketing professionals.

Work Arrangement: This is a remote, work-from-home position with a flexible schedule. High-speed internet access and a suitable home office setup are required.

Growth Opportunities:

• Advancement to a Director or Vice President of Marketing role as the company grows
• Expanding responsibilities and team management as the marketing department evolves
• Cross-functional collaboration and learning opportunities with other departments, such as sales and product development

ASSUMPTION: This role offers significant growth potential for the right candidate, as ClinicMind continues to expand its product offerings and market presence.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required.

Office Location(s): Pasay City, Pasay, Philippines

Geographic Context:

• Pasay City is located in the Metro Manila area, offering easy access to urban amenities and infrastructure.
• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The official language is Filipino (Tagalog), but English is widely spoken, especially in business settings.

Work Schedule: Full-time, remote work with a flexible schedule. High comfort level working on Eastern Time Zone/US Shift required.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere with a stable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Team management and leadership
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Integrated Marketing Campaigns, Communication Skills, Relationship Building, Customer Acquisition, Market Analysis, Healthcare Regulations, Content Creation, SEO, PPC, Email Marketing, Sales Support, HealthTech, BPO, RCM services, Reseller or Franchise Marketing

ASSUMPTION: ClinicMind's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. ClinicMind will provide training and support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric approach
• Continuous improvement and innovation
• Collaboration and teamwork
• Integrity and accountability
• Empowering healthcare practice owners

Work Style:

• Data-driven decision-making
• Agile and adaptable to change
• Results-oriented and focused on achieving goals
• Strong communication and collaboration skills
• Ability to work independently and manage remote teams

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with ClinicMind's patient-centric approach?
• Describe your experience working with remote teams and managing remote work arrangements.
• How do you stay up-to-date with industry trends and regulations in the HealthTech industry?

ASSUMPTION: ClinicMind values candidates who share its commitment to patient-centric care, continuous improvement, and empowering healthcare practice owners.

⚠️ Potential Challenges

• Managing a remote marketing team and ensuring consistent communication and collaboration
• Balancing multiple marketing campaigns and projects simultaneously
• Keeping up with the fast-paced and ever-evolving HealthTech industry
• Adapting to changes in marketing strategies and priorities based on market trends and company goals

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing management roles in the HealthTech industry, this position offers a unique focus on a multi-product, software-enabled services platform and a global market presence.
• ClinicMind's vertically integrated platform and commitment to user experience set it apart from competitors in the industry.
• This role offers significant growth potential and the opportunity to make a substantial impact on the company's marketing efforts and overall success.

ASSUMPTION: Candidates with experience in similar roles in the HealthTech industry will find this position to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new EHR product in the US market
• Conducting market research and analysis to identify new opportunities for ClinicMind's RCM services in the Indian market
• Creating and implementing a content marketing strategy to improve ClinicMind's search engine rankings and organic traffic

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Marketing Manager role at ClinicMind.

❓ Key Questions to Ask During Interview

• How does ClinicMind support the professional development and growth of its marketing team members?
• What are the key priorities for the marketing department in the first 90 days of this role?
• How does ClinicMind measure the success of its marketing campaigns and strategies?
• What is the company's long-term vision for its marketing efforts and how does this role contribute to that vision?
• How does ClinicMind foster a collaborative and inclusive work environment, especially in a remote setting?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and its culture, allowing you to make an informed decision about your candidacy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a portfolio or examples of your past marketing campaigns and their results
• Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.