Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving ClinicMind branding and sales support
• Implementing a brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team
• Analyzing market trends and competitor activities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in HealthTech marketing to drive success in a remote work environment.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer's and Buyer's journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

• Data-driven individual team member performance improvement
• SOP and continuous member training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to manage multiple responsibilities and teams remotely.

🎯 Required Qualifications

Education: A STEM undergraduate degree and an MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Experience with specific marketing tools and platforms mentioned in the job description
• Fluency in multiple languages

ASSUMPTION: While the job listing does not explicitly state preferred skills, experience with relevant marketing tools and platforms, as well as language proficiency, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in HealthTech)

Benefits:

• Work-from-home equipment allowance
• Health insurance
• Performance-based bonuses

Working Hours: Full-time, with a high comfort level working on Eastern Time Zone/US Shift

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the HealthTech industry. The actual salary may vary based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle, operating in the competitive HealthTech industry.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.

Founded: ClinicMind was founded in 2000 and has since grown to become a trusted partner for healthcare practice owners, helping them thrive in business.

Company Description:

• ClinicMind offers a vertically integrated platform, covering the full cycle of multi-specialty patient care, from Pre-Care to Post-Care
• The company prioritizes ease of use, quality of support, and ease of setup, making things easy for healthcare practice owners
• ClinicMind is committed to continuous improvement and sharing savings with its customers by using its software, learning from its experience, and improving it

Company Specialties:

• EHR, Credentialing, Billing, Practice Management, Patient Portal, Prior Authorization, Coding, RCM, Patient Engagement, Patient Retention, Patient Acquisition, AI, and Mental Health

Company Website: www.clinicmind.com

ASSUMPTION: ClinicMind's focus on providing a comprehensive, easy-to-use platform for healthcare practice owners sets it apart in the competitive HealthTech industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing, particularly in the HealthTech industry.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee a team of marketing professionals.

Work Arrangement: This is a remote, work-from-home position, with a high comfort level working on Eastern Time Zone/US Shift.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department or expand into other areas of the business
• Opportunities to work on diverse projects and gain exposure to various aspects of the healthcare industry
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company, as well as the chance to make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Remote, work-from-home

Office Location(s): Kolkata, West Bengal, India

Geographic Context:

• Kolkata is the capital of West Bengal and the seventh-most populous city in India
• The city is known for its rich cultural heritage, historical landmarks, and vibrant food scene
• Kolkata has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Full-time, with a high comfort level working on Eastern Time Zone/US Shift

ASSUMPTION: Working remotely from Kolkata offers a unique blend of cultural richness, historical significance, and a vibrant work environment, with a mild climate year-round.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final round interview with the hiring manager

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Team management and leadership
• Data analysis and interpretation
• Industry knowledge and healthcare regulations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of the HealthTech industry and ClinicMind's products and services
• Showcase your ability to work independently and manage remote teams

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Communication Skills, Customer Acquisition, Market Research, Campaign Execution, Healthcare Regulations, Digital Marketing, SEO, Content Creation, Sales Support, Networking, Performance Improvement, HealthTech, BPO, RCM services, Reseller or Franchise Marketing

ASSUMPTION: ClinicMind's hiring process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on their ability to work remotely and manage a team.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these marketing tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Compliant
• Customer-focused

Work Style:

• Remote and independent work
• Data-driven decision-making
• Continuous learning and improvement
• Strong communication and collaboration skills
• Adaptability and flexibility

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with ClinicMind's patient-centric values?
• How do you stay updated on healthcare regulations and industry trends while working remotely?
• How do you motivate and manage a remote marketing team to achieve organizational goals?

ASSUMPTION: ClinicMind values candidates who are patient-centric, innovative, collaborative, compliant, and customer-focused, with a strong work ethic and a desire to continuously learn and improve.

⚠️ Potential Challenges

• Managing a remote marketing team across different time zones
• Staying updated on healthcare regulations and industry trends while working remotely
• Balancing multiple responsibilities and priorities in a fast-paced, dynamic work environment
• Adapting to changes in the marketing landscape and pivoting strategies as needed

ASSUMPTION: These challenges are inherent to the role and require strong leadership, adaptability, and effective communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles in HealthTech, this position offers a unique blend of strategic marketing, team management, and remote work experience
• In the competitive HealthTech industry, ClinicMind's comprehensive platform and patient-centric focus set it apart from other companies
• This role offers a clear career path for growth and development within the marketing department or expansion into other areas of the business

ASSUMPTION: While this role shares similarities with other Marketing Manager positions in HealthTech, its unique blend of responsibilities, remote work arrangement, and company culture make it a distinctive opportunity.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new EHR product
• Conducting market research and competitive analysis to identify new market opportunities for ClinicMind's services
• Creating and implementing a content marketing strategy to improve SEO and drive organic traffic to ClinicMind's website

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager will oversee in this role.

❓ Key Questions to Ask During Interview

• How does ClinicMind support the professional growth and development of its marketing team members?
• What are the key priorities for the marketing department in the first 90 days of this role?
• How does ClinicMind measure the success of its marketing campaigns and initiatives?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does ClinicMind foster a collaborative and innovative work environment, particularly in a remote setting?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns and their results to showcase your skills and expertise
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.