Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time, Remote

🔹 Category: HealthTech, Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Eastern Time Zone/US Shift)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing ClinicMind's brand-compounding platform marketing strategy for selling multiple software products and services.
• Building and managing a marketing team to support sales and branding efforts.
• Leveraging data and analytics to drive marketing decisions and measure campaign effectiveness.
• Collaborating with cross-functional teams to minimize customer acquisition costs and maximize customer value.
• Staying updated on healthcare regulations and ensuring compliance with industry standards and company policies.

ASSUMPTION: This role requires a strong understanding of the HealthTech industry, with a focus on Chiropractic, Physical Therapy, and Mental Health domains. The ideal candidate will have experience managing marketing teams and driving sales support for multi-product EHR software and RCM services platforms.

📋 Key Responsibilities

✅ Implement ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and services.

✅ Develop and continuously improve the ClinicMind branding and lead-generation process.

✅ Develop ClinicMind Brand Story and Customer and Buyer's journeys based on a deep understanding of customer needs and behaviors and ClinicMind products and services.

✅ Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value.

✅ Assist the sales team in preparing for industry events and networking activities.

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators, and manage their performance and training.

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting.

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities.

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing marketing teams in the HealthTech industry.

🎯 Required Qualifications

Education: A STEM undergraduate degree and an MBA in Marketing or Healthcare.

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines.

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels.
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.

Preferred Skills:

• Experience with SalesForce, Hubspot, and High Level.
• Familiarity with healthcare regulations and industry standards.

ASSUMPTION: The ideal candidate will have a strong background in marketing management, with a focus on brand development, lead generation, and data analysis. They will also have experience working in a global environment and be comfortable managing teams remotely.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the HealthTech industry in Bengaluru)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses

Working Hours: Full-time, with a flexible work arrangement that requires working on the Eastern Time Zone/US Shift.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the HealthTech industry in Bengaluru. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the HealthTech industry, focusing on providing comprehensive healthcare practice management software and services for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment for employees.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind is a vertically integrated platform that offers a full range of software and services for multi-specialty patient care, from pre-care to post-care.
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services, aiming to make things easy for its customers.
• ClinicMind is committed to helping healthcare practice owners thrive in business, acquire and retain more patients, streamline care delivery, and improve patient communication and outcomes.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: https://www.clinicmind.com

ASSUMPTION: ClinicMind's focus on providing a comprehensive range of healthcare practice management solutions makes it an attractive employer for marketing professionals looking to gain experience in the HealthTech industry.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibilities as the company expands.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will be responsible for managing a team of marketing professionals.

Work Arrangement: This role is a hybrid position that requires working on the Eastern Time Zone/US Shift, with a high comfort level working remotely.

Growth Opportunities:

• As the company grows, there will be opportunities for the Marketing Manager to take on more responsibilities and advance their career within the organization.
• The Marketing Manager may also have the opportunity to mentor and develop junior team members, helping them grow professionally.

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to drive the company's branding and sales support efforts while working in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: ClinicMind has offices in Bengaluru, India, and Belleair Bluffs, Florida, USA. This role requires working remotely from Bengaluru, India, with a high comfort level working on the Eastern Time Zone/US Shift.

Office Location(s): 2840 W Bay Dr, PO Box 352, Belleair Bluffs, Florida 33770, US; B15, 105 South Nehru Street, SSM Nagar, Alapakkam, Chennai, Tamilnadu 600063, IN

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry and high quality of life.
• The city is home to many multinational corporations and startups, providing ample networking and professional development opportunities.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year, making it an attractive location for those who enjoy a mild climate.

Work Schedule: The Marketing Manager will work full-time, with a flexible work arrangement that requires working on the Eastern Time Zone/US Shift.

ASSUMPTION: Working remotely from Bengaluru, India, with a high comfort level working on the Eastern Time Zone/US Shift, requires excellent time management and communication skills, as well as a reliable internet connection and suitable workspace.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Team management and leadership
• Communication and presentation skills
• Cultural fit and alignment with ClinicMind's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing management experience and skills.
• Be prepared to discuss your experience with integrated marketing campaigns, data-driven decision-making, and team management.
• Research ClinicMind's products and services, as well as its competitors, to demonstrate your industry knowledge and understanding of the role's requirements.

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Communication Skills, Customer Acquisition, Market Research, Campaign Execution, Healthcare Regulations, Digital Marketing, SEO, Content Creation, Sales Support, Networking, Performance Improvement

ASSUMPTION: The interview process for the Marketing Manager role at ClinicMind is designed to assess the candidate's strategic thinking, data analysis, and team management skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• SalesForce
• Hubspot
• High Level
• G2
• Capterra
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Microsoft Office Suite
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The Marketing Manager will be expected to have experience with and proficiency in using various marketing tools and technologies to drive campaign effectiveness and measure performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric approach
• Continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Innovation and adaptability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision-making
• Results-oriented and goal-focused
• Strong work ethic and commitment to excellence

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful integrated marketing campaigns across multiple channels?
• Are you comfortable working in a dynamic, fast-paced environment and managing remote teams?
• Do you have a strong understanding of the HealthTech industry and healthcare regulations?
• Are you comfortable working on the Eastern Time Zone/US Shift and collaborating with teams across time zones?

ASSUMPTION: The ideal candidate for the Marketing Manager role at ClinicMind will be a strategic thinker with strong data analysis and team management skills, as well as a strong understanding of the HealthTech industry and healthcare regulations. They will also be comfortable working in a dynamic, fast-paced environment and collaborating with teams across time zones.

⚠️ Potential Challenges

• The Marketing Manager role requires a high level of strategic thinking and data analysis, which can be challenging for candidates without the necessary experience or skills.
• The role may require working on the Eastern Time Zone/US Shift, which can be challenging for candidates living in different time zones.
• The Marketing Manager will be responsible for managing a team of marketing professionals, which can be challenging for candidates without previous team management experience.
• The role may require working remotely, which can be challenging for candidates who prefer an on-site work environment.

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to drive the company's branding and sales support efforts while working in a dynamic and fast-paced environment. However, the role also presents several challenges that candidates should be aware of before applying.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the HealthTech industry, this role offers a unique opportunity to work for a company that specializes in providing comprehensive healthcare practice management solutions for a full patient care cycle.
• This role requires a strong understanding of the HealthTech industry, with a focus on Chiropractic, Physical Therapy, and Mental Health domains, which may not be required for similar roles in other industries.
• As a mid-sized company, ClinicMind offers a supportive and collaborative work environment for employees, with ample opportunities for professional growth and development. This may differ from the work environment and growth opportunities offered by larger or smaller companies.

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to gain experience working in the HealthTech industry and drive the company's branding and sales support efforts. However, the role also presents unique challenges and differences compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for ClinicMind's Land-and-Expand brand-compounding platform, including brand story, customer and buyer's journeys, and integrated marketing campaigns across multiple channels.
• Conducting market research and competitive analysis to refine marketing strategy and identify new market opportunities.
• Managing and training a team of marketing professionals to optimize customer acquisition costs and maximize customer value.

ASSUMPTION: The Marketing Manager role at ClinicMind offers a unique opportunity for experienced marketing professionals to gain experience working on a wide range of projects, from strategic planning and execution to team management and training.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how will my performance be measured during this period?
• How does the company ensure that its marketing activities comply with healthcare regulations and industry standards?
• What are the most challenging aspects of working in the HealthTech industry, and how does the company address these challenges?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing management experience and skills, with a focus on integrated marketing campaigns, data-driven decision-making, and team management.
• Prepare for the interview by researching ClinicMind's products and services, as well as its competitors, to demonstrate your industry knowledge and understanding of the role's requirements.
• If selected for the final round, be prepared to present a case study or technical assessment that showcases your marketing strategy and planning skills.
• Follow up with the hiring manager one week after the final round to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.