Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Pasig City, Pasig, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Work from Home)

🚀 Job Overview

Key aspects of this role include:

• Driving ClinicMind branding and sales support
• Implementing a brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team
• Analyzing market trends and competitor activities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry, particularly in Chiropractic, Physical Therapy, and Mental Health domains.

📋 Key Responsibilities

✅ Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

• Data-driven individual team member performance improvement
• SOP and continuous member training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation, and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of independence, with the ability to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: A STEM undergraduate degree and an MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Familiarity with healthcare regulations and industry standards
• Experience with marketing automation tools and CRM platforms

ASSUMPTION: Candidates with experience in the healthcare industry and a strong understanding of marketing principles will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 150,000 - 250,000 per month (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time, with a flexible work schedule and the requirement to work on Eastern Time Zone/US Shift

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the Embedded Software Products industry, focusing on providing comprehensive healthcare practice management software and services for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind helps healthcare practice owners thrive in business by offering a single platform for all software and services across the full cycle of multi-specialty patient care.
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services, aiming to make things easy for its customers.
• ClinicMind is vertically integrated, owning its development and service resources, and leads by example by using its software and continuously improving it.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: https://www.clinicmind.com

ASSUMPTION: ClinicMind's focus on providing a comprehensive, easy-to-use platform for healthcare practice owners sets it apart in the industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing management.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee a team of marketing professionals.

Work Arrangement: This is a remote, work-from-home position, with the requirement to work on Eastern Time Zone/US Shift.

Growth Opportunities:

• As ClinicMind continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company.
• The Marketing Manager may also have the opportunity to mentor and develop junior team members, helping to build their own leadership skills.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (Work from Home)

Office Location(s): Pasig City, Pasig, Philippines

Geographic Context:

• Pasig City is located in the Metro Manila region of the Philippines, offering a vibrant and dynamic work environment.
• The city is well-connected by public transportation, making it easy for employees to commute to and from work.
• Pasig City offers a mix of urban and suburban living, with plenty of amenities and attractions nearby.

Work Schedule: Full-time, with a flexible work schedule and the requirement to work on Eastern Time Zone/US Shift

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, but also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Team leadership and management
• Data analysis and interpretation
• Industry knowledge and healthcare regulations

Application Tips:

• Highlight your experience in developing and executing integrated marketing campaigns across multiple channels.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare a portfolio or examples of your past marketing campaigns and their results.

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Communication Skills, Customer Acquisition, Market Research, Campaign Execution, Healthcare Regulations, Digital Marketing, SEO, Content Creation, Sales Support, Networking, Performance Improvement

ASSUMPTION: ClinicMind's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• Google Analytics
• Social media platforms (LinkedIn, Facebook, Twitter, etc.)

ASSUMPTION: The Marketing Manager will be expected to have a working knowledge of these tools and technologies, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Compliant
• Customer-focused

Work Style:

• Remote and autonomous
• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and its regulations?
• Are you comfortable working remotely and managing a team virtually?
• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you able to analyze data and use it to inform your marketing strategies?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: ClinicMind values candidates who are passionate about the healthcare industry, data-driven, and able to work collaboratively in a remote environment.

⚠️ Potential Challenges

• Managing a team remotely, with the need to maintain productivity and engagement
• Keeping up with industry trends and regulations in a rapidly evolving healthcare landscape
• Balancing multiple projects and priorities, often with tight deadlines
• Adapting to a flexible work schedule and the requirement to work on Eastern Time Zone/US Shift

ASSUMPTION: These challenges require strong leadership, time management, and adaptability skills, as well as a deep understanding of the healthcare industry and its regulations.

📈 Similar Roles Comparison

• Compared to other marketing management roles in the healthcare industry, this role places a greater emphasis on data-driven decision-making and the ability to manage a remote team.
• In terms of industry-specific context, this role requires a strong understanding of healthcare regulations and the unique needs of healthcare practice owners.
• Career path comparison: This role offers significant growth potential, with the opportunity to advance to a director or vice president of marketing role within the company.

ASSUMPTION: This role is well-suited to candidates with a strong background in healthcare marketing and a proven track record of success in a similar role.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new EHR product, resulting in a 30% increase in sales within the first six months
• Conducting market research and analysis to identify new market opportunities for a practice management software, leading to a 20% increase in market share within one year
• Managing a team of marketing professionals to develop and implement a brand refresh strategy, improving brand awareness and perception among target audiences

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, analyze market trends, and manage teams to achieve organizational goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term marketing strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product development, to ensure alignment and success?
• What are the biggest challenges facing the healthcare industry today, and how does ClinicMind plan to address them?
• How does ClinicMind support the professional growth and development of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These questions are designed to assess the company's long-term vision, team dynamics, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your experience in developing and executing integrated marketing campaigns, data analysis, and team leadership.
• Prepare a portfolio or examples of your past marketing campaigns and their results, demonstrating your ability to achieve measurable success in a similar role.
• Follow up with the hiring manager one week after submitting your application to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.