ClinicMind logo

Marketing Manager in HealthTech - WFH

ClinicMind
Full-time
On-site
Meerut, Uttar Pradesh, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager in HealthTech - WFH

πŸ”Ή Company: ClinicMind

πŸ”Ή Location: Meerut, Uttar Pradesh, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-22

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Work from Home)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for multiple software products and services
  • Building and managing a high-performing marketing team
  • Collaborating with cross-functional teams to optimize customer acquisition costs and enhance customer value
  • Analyzing market trends and competitor activities to refine strategies and identify new opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry and its regulations.

πŸ“‹ Key Responsibilities

βœ… Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

βœ… Develop and continuously improve the ClinicMind branding and lead-generation process

βœ… Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators, and manage their performance

βœ… Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

βœ… Analyze market trends and competitor activities to refine marketing strategy and implementation, and identify new market opportunities

βœ… Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: A STEM undergraduate degree and an MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

  • Proven success in developing and executing integrated marketing campaigns across multiple channels
  • Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
  • Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
  • Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

  • Experience with marketing automation tools (e.g., Hubspot, Marketo)
  • Familiarity with healthcare regulations and industry standards
  • Bilingual or multilingual skills (English and local languages)

ASSUMPTION: Candidates with a strong background in HealthTech and a proven track record in marketing management are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a marketing manager with 5-10 years of experience in HealthTech)

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance-based bonuses
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility to work on Eastern Time Zone/US Shift

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ClinicMind operates in the embedded software products industry, focusing on healthcare practice management software and services.

Company Size: ClinicMind has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of comprehensive healthcare practice management solutions.

Company Description:

  • ClinicMind helps healthcare practice owners thrive in business by providing a full-cycle patient care platform that covers pre-care, point-of-care, and post-care services.
  • The company prioritizes ease of use, quality of support, and ease of setup, ensuring that its products and services meet the needs of its customers.
  • ClinicMind is vertically integrated, owning its development and service resources, and uses its software and learns from its experience to continuously improve its offerings.

Company Specialties:

  • EHR (Electronic Health Records)
  • Credentialing
  • Billing
  • Practice Management
  • Patient Portal
  • Prior Authorization
  • Coding
  • RCM (Revenue Cycle Management)
  • Patient Engagement
  • Patient Retention
  • Patient Acquisition
  • AI and Artificial Intelligence
  • Chiropractic and Mental Health

Company Website: ClinicMind

ASSUMPTION: ClinicMind's focus on providing a comprehensive patient care platform sets it apart from competitors and offers applicants a unique opportunity to work in a dynamic and innovative environment.

πŸ“Š Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, team leadership, and cross-functional collaboration.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will have a team of marketing professionals reporting to them.

Work Arrangement: This is a remote, work-from-home position with flexibility to work on Eastern Time Zone/US Shift.

Growth Opportunities:

  • As ClinicMind continues to grow, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities.
  • The company's focus on professional development may provide opportunities for the Marketing Manager to grow their skills and advance their career.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the healthcare industry.

🌍 Location & Work Environment

Office Type: Remote (Work from Home)

Office Location(s): Meerut, Uttar Pradesh, India

Geographic Context:

  • Meerut is located in the northern Indian state of Uttar Pradesh, approximately 70 kilometers northeast of New Delhi.
  • The city has a humid subtropical climate, with hot summers and cool winters.
  • Meerut is well-connected by road, rail, and air, with New Delhi's Indira Gandhi International Airport being the nearest major airport.

Work Schedule: Full-time (40 hours per week), with flexibility to work on Eastern Time Zone/US Shift

ASSUMPTION: Applicants should be comfortable working remotely and have a stable internet connection and suitable workspace at home.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Behavioral and technical interviews
  • Final round with the hiring manager or panel

Key Assessment Areas:

  • Marketing strategy and planning
  • Team management and leadership
  • Data analysis and interpretation
  • Industry knowledge and healthcare regulations

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
  • Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings.

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Integrated Marketing Campaigns, Customer Acquisition, Healthcare Regulations, Collaboration, Communication, Market Analysis, Content Creation, SEO, PPC, Email Marketing, Demand Generation

ASSUMPTION: ClinicMind's hiring process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews.

πŸ› οΈ Tools & Technologies

  • Hubspot
  • SalesForce
  • High Level
  • G2
  • Capterra
  • Marketing automation tools (e.g., Marketo)

ASSUMPTION: The Marketing Manager will be expected to have experience with and proficiency in using marketing automation tools and other relevant technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Innovative
  • Collaborative
  • Compliant
  • Results-driven

Work Style:

  • Remote and flexible work arrangements
  • Data-driven decision-making
  • Cross-functional collaboration
  • Continuous learning and improvement
  • Focus on customer success

Self-Assessment Questions:

  • Do you have a proven track record of developing and executing successful integrated marketing campaigns?
  • Are you comfortable working remotely and managing a team virtually?
  • Do you have a strong understanding of the healthcare industry and its regulations?
  • Are you comfortable working on Eastern Time Zone/US Shift?

ASSUMPTION: ClinicMind values candidates who are patient-centric, innovative, collaborative, compliant, and results-driven, with a strong focus on customer success.

⚠️ Potential Challenges

  • Managing a remote team with members spread across different time zones
  • Keeping up with the rapidly evolving healthcare industry and its regulations
  • Balancing strategic planning and hands-on execution
  • Ensuring consistent branding and messaging across multiple products and services

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing management roles in HealthTech, this position offers a unique opportunity to work on a comprehensive patient care platform and manage a diverse marketing team.
  • Industry-specific context: The healthcare industry is highly regulated and competitive, requiring a deep understanding of its complexities and a strategic approach to marketing.
  • Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions or provide an opportunity to transition into a more specialized marketing role within the healthcare industry.

ASSUMPTION: This role offers a unique blend of strategic planning, team management, and hands-on execution, providing a well-rounded experience for a marketing professional.

πŸ“ Sample Projects

  • Developing and implementing a marketing strategy for a new EHR product launch
  • Conducting market research and analysis to identify new market opportunities for ClinicMind's services
  • Managing a team to create and execute a content marketing campaign to improve lead generation and customer acquisition

ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Marketing Manager role at ClinicMind.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for its marketing efforts and how this role fits into that plan?
  • How does the marketing team collaborate with other departments, such as sales and product development?
  • What are the key priorities for the first 90 days in this role?
  • How does ClinicMind support the professional development and growth of its marketing team members?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.