π Core Information
πΉ Job Title: Marketing Manager in HealthTech - WFH
πΉ Company: ClinicMind
πΉ Location: Meerut, Uttar Pradesh, India
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-04-22
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (Work from Home)
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for multiple software products and services
- Building and managing a high-performing marketing team
- Collaborating with cross-functional teams to optimize customer acquisition costs and enhance customer value
- Analyzing market trends and competitor activities to refine strategies and identify new opportunities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry and its regulations.
π Key Responsibilities
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Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services
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Develop and continuously improve the ClinicMind branding and lead-generation process
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Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators, and manage their performance
β
Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting
β
Analyze market trends and competitor activities to refine marketing strategy and implementation, and identify new market opportunities
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Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.
π― Required Qualifications
Education: A STEM undergraduate degree and an MBA in Marketing or Healthcare
Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines
Required Skills:
- Proven success in developing and executing integrated marketing campaigns across multiple channels
- Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
- Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
- Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals
Preferred Skills:
- Experience with marketing automation tools (e.g., Hubspot, Marketo)
- Familiarity with healthcare regulations and industry standards
- Bilingual or multilingual skills (English and local languages)
ASSUMPTION: Candidates with a strong background in HealthTech and a proven track record in marketing management are most likely to succeed in this role.
π° Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a marketing manager with 5-10 years of experience in HealthTech)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work on Eastern Time Zone/US Shift
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: ClinicMind operates in the embedded software products industry, focusing on healthcare practice management software and services.
Company Size: ClinicMind has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of comprehensive healthcare practice management solutions.
Company Description:
- ClinicMind helps healthcare practice owners thrive in business by providing a full-cycle patient care platform that covers pre-care, point-of-care, and post-care services.
- The company prioritizes ease of use, quality of support, and ease of setup, ensuring that its products and services meet the needs of its customers.
- ClinicMind is vertically integrated, owning its development and service resources, and uses its software and learns from its experience to continuously improve its offerings.
Company Specialties:
- EHR (Electronic Health Records)
- Credentialing
- Billing
- Practice Management
- Patient Portal
- Prior Authorization
- Coding
- RCM (Revenue Cycle Management)
- Patient Engagement
- Patient Retention
- Patient Acquisition
- AI and Artificial Intelligence
- Chiropractic and Mental Health
Company Website: ClinicMind
ASSUMPTION: ClinicMind's focus on providing a comprehensive patient care platform sets it apart from competitors and offers applicants a unique opportunity to work in a dynamic and innovative environment.
π Role Analysis
Career Level: This role is at the management level, requiring strategic thinking, team leadership, and cross-functional collaboration.
Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will have a team of marketing professionals reporting to them.
Work Arrangement: This is a remote, work-from-home position with flexibility to work on Eastern Time Zone/US Shift.
Growth Opportunities:
- As ClinicMind continues to grow, there may be opportunities for the Marketing Manager to expand their team or take on additional responsibilities.
- The company's focus on professional development may provide opportunities for the Marketing Manager to grow their skills and advance their career.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the healthcare industry.
π Location & Work Environment
Office Type: Remote (Work from Home)
Office Location(s): Meerut, Uttar Pradesh, India
Geographic Context:
- Meerut is located in the northern Indian state of Uttar Pradesh, approximately 70 kilometers northeast of New Delhi.
- The city has a humid subtropical climate, with hot summers and cool winters.
- Meerut is well-connected by road, rail, and air, with New Delhi's Indira Gandhi International Airport being the nearest major airport.
Work Schedule: Full-time (40 hours per week), with flexibility to work on Eastern Time Zone/US Shift
ASSUMPTION: Applicants should be comfortable working remotely and have a stable internet connection and suitable workspace at home.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round with the hiring manager or panel
Key Assessment Areas:
- Marketing strategy and planning
- Team management and leadership
- Data analysis and interpretation
- Industry knowledge and healthcare regulations
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings.
ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Integrated Marketing Campaigns, Customer Acquisition, Healthcare Regulations, Collaboration, Communication, Market Analysis, Content Creation, SEO, PPC, Email Marketing, Demand Generation
ASSUMPTION: ClinicMind's hiring process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews.
π οΈ Tools & Technologies
- Hubspot
- SalesForce
- High Level
- G2
- Capterra
- Marketing automation tools (e.g., Marketo)
ASSUMPTION: The Marketing Manager will be expected to have experience with and proficiency in using marketing automation tools and other relevant technologies.
π Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Compliant
- Results-driven
Work Style:
- Remote and flexible work arrangements
- Data-driven decision-making
- Cross-functional collaboration
- Continuous learning and improvement
- Focus on customer success
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful integrated marketing campaigns?
- Are you comfortable working remotely and managing a team virtually?
- Do you have a strong understanding of the healthcare industry and its regulations?
- Are you comfortable working on Eastern Time Zone/US Shift?
ASSUMPTION: ClinicMind values candidates who are patient-centric, innovative, collaborative, compliant, and results-driven, with a strong focus on customer success.
β οΈ Potential Challenges
- Managing a remote team with members spread across different time zones
- Keeping up with the rapidly evolving healthcare industry and its regulations
- Balancing strategic planning and hands-on execution
- Ensuring consistent branding and messaging across multiple products and services
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
π Similar Roles Comparison
- Compared to other marketing management roles in HealthTech, this position offers a unique opportunity to work on a comprehensive patient care platform and manage a diverse marketing team.
- Industry-specific context: The healthcare industry is highly regulated and competitive, requiring a deep understanding of its complexities and a strategic approach to marketing.
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions or provide an opportunity to transition into a more specialized marketing role within the healthcare industry.
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and hands-on execution, providing a well-rounded experience for a marketing professional.
π Sample Projects
- Developing and implementing a marketing strategy for a new EHR product launch
- Conducting market research and analysis to identify new market opportunities for ClinicMind's services
- Managing a team to create and execute a content marketing campaign to improve lead generation and customer acquisition
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Marketing Manager role at ClinicMind.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its marketing efforts and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the key priorities for the first 90 days in this role?
- How does ClinicMind support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research ClinicMind's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.