Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US Shift)

🚀 Job Overview

Key aspects of this role include:

• Driving ClinicMind branding and sales support
• Implementing a land-and-expand brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team
• Leveraging various tools and platforms for data-driven marketing

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the HealthTech industry, with a focus on Chiropractic, Physical Therapy, and Mental Health domains.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer's and Buyer's journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

• Data-driven individual team member performance improvement
• SOP and continuous member training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: STEM undergraduate degree and MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Familiarity with the Chiropractic, Physical Therapy, and Mental Health domains
• Experience with marketing automation tools and CRM platforms

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results in a global environment will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in HealthTech)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time, with a high comfort level working on Eastern Time Zone/US Shift

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the HealthTech industry, focusing on providing comprehensive healthcare practice management software and services for a full patient care cycle.

Company Size: ClinicMind has 201-500 employees, providing a mid-sized company environment where applicants can expect a structured yet agile work culture.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind helps healthcare practice owners thrive in business by offering a ONE platform for all software and services across the full cycle of multi-specialty patient care.
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services, aiming to make things easy for its customers.
• ClinicMind is a vertically integrated platform, owning its development and service resources, and leading by example by using its software and continuously improving it.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and Mental Health

Company Website: Clinicmind

ASSUMPTION: ClinicMind's focus on providing a comprehensive, easy-to-use platform for healthcare practice management makes it an attractive option for applicants seeking to work in the HealthTech industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee a team of marketing professionals.

Work Arrangement: This role is remote, with a high comfort level working on Eastern Time Zone/US Shift.

Growth Opportunities:

• As ClinicMind continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a more senior role within the organization.
• The company's focus on continuous improvement and innovation may also present opportunities for the Marketing Manager to gain experience in new areas of the business.

ASSUMPTION: Applicants should be prepared to take on a high level of responsibility and demonstrate strong leadership skills to be successful in this role.

🌍 Location & Work Environment

Office Type: Remote (Work from Home)

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its cultural heritage, historical landmarks, and vibrant food scene.
• The city has a tropical savanna climate, with hot and humid weather prevailing throughout the year.
• Chennai is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad.

Work Schedule: Full-time, with a high comfort level working on Eastern Time Zone/US Shift

ASSUMPTION: Applicants should be comfortable working in a remote environment and be able to manage their time effectively to meet the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (marketing-related tasks)
• Final round interview with the hiring manager and other team members

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Team leadership and management
• Data analysis and reporting

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and approach to driving brand awareness and lead generation in a HealthTech context.
• Demonstrate your ability to work effectively in a remote, global team environment.

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Integrated Marketing Campaigns, Customer Acquisition, Healthcare Regulations, Collaboration, Communication, Market Analysis, Content Creation, SEO, PPC, Email Marketing, Demand Generation

ASSUMPTION: Applicants should be prepared to demonstrate their strategic thinking, leadership, and communication skills throughout the interview process.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• SEO tools (e.g., SEMrush, Ahrefs)
• PPC platforms (e.g., Google Ads, Facebook Ads)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with relevant marketing tools and platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Compliant
• Customer-focused

Work Style:

• Data-driven
• Agile
• Global
• Remote-friendly
• Results-oriented

Self-Assessment Questions:

• Do you have a strong understanding of the HealthTech industry and its trends?
• Are you comfortable working in a remote, global team environment?
• Do you have a proven track record of driving results through integrated marketing campaigns?
• Are you able to manage multiple projects and teams simultaneously?
• Do you thrive in a data-driven, agile work environment?

ASSUMPTION: Applicants should carefully consider their fit with ClinicMind's values and work style before applying to ensure a successful and fulfilling career experience.

⚠️ Potential Challenges

• Managing a remote, global team may present unique challenges in communication and collaboration.
• Keeping up with the fast-paced, ever-evolving HealthTech industry may require continuous learning and adaptation.
• Balancing multiple projects and priorities may be challenging, requiring strong time management and organizational skills.
• The competitive nature of the HealthTech industry may present challenges in standing out and driving results.

ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, competitive environment.

📈 Similar Roles Comparison

• Compared to other marketing management roles in HealthTech, this role may require more experience in global marketing and team management.
• Unlike other roles, this position focuses specifically on the Chiropractic, Physical Therapy, and Mental Health domains, requiring a deep understanding of these areas.
• In terms of career path, this role may offer opportunities for growth within ClinicMind's marketing department or other areas of the business.

ASSUMPTION: Applicants should carefully consider their career goals and how this role aligns with their long-term aspirations.

📝 Sample Projects

• Developing and executing a successful integrated marketing campaign to launch a new product in the Chiropractic domain
• Conducting market research and analysis to identify new market opportunities for ClinicMind's services
• Managing a team to create and implement a comprehensive content marketing strategy to improve brand awareness and lead generation

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for ClinicMind's products and services?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• What opportunities exist for growth and development within the marketing department and the company as a whole?
• How does ClinicMind support its employees' work-life balance, especially in a remote work environment?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching ClinicMind's products, services, and industry trends.
• Be ready to discuss your marketing strategy and approach to driving brand awareness and lead generation in a HealthTech context.
• Follow up with the hiring manager within 48 hours after the interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.