Marketing Manager in HealthTech - WFH

📌 Core Information

🔹 Job Title: Marketing Manager in HealthTech - WFH

🔹 Company: ClinicMind

🔹 Location: Quezon City, Quezon, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving ClinicMind branding and sales support
• Implementing a land-and-expand brand-compounding platform marketing strategy
• Developing and improving the ClinicMind branding and lead-generation process
• Building and managing a marketing team
• Leveraging various platforms for data-driven marketing process management

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry and its regulations.

📋 Key Responsibilities

✅ Implement the ClinicMind's Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services

✅ Develop and continuously improve the ClinicMind branding and lead-generation process

• Develop ClinicMind Brand Story and Customer's and Buyer's journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
• Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
• Assist the sales team in preparing for industry events and networking activities

✅ Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators

• Data-driven individual team member performance improvement
• SOP and continuous member training

✅ Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, marketing KPI implementation and reporting, forecasting, and budgeting

✅ Analyze market trends and competitor activities to refine marketing strategy and implementation, and identify new market opportunities

✅ Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote setting with a global team.

🎯 Required Qualifications

Education: STEM undergraduate degree and MBA in Marketing or Healthcare

Experience: 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines

Required Skills:

• Proven success in developing and executing integrated marketing campaigns across multiple channels
• Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners
• Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals

Preferred Skills:

• Familiarity with the Chiropractic, Physical Therapy, and Mental Health domains
• Experience with marketing automation tools and CRM platforms

ASSUMPTION: Candidates with experience in the healthcare industry and a strong understanding of its unique challenges and regulations will be at an advantage.

💰 Compensation & Benefits

Salary Range: PHP 150,000 - 250,000 per month (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee development opportunities

Working Hours: 40 hours per week, with flexibility to work Eastern Time Zone/US Shift

ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are common for companies of this size in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: ClinicMind operates in the embedded software products industry, focusing on providing comprehensive healthcare practice management software and services for a full patient care cycle.

Company Size: ClinicMind is a mid-sized company with 201-500 employees, providing a structured yet agile work environment.

Founded: ClinicMind was founded in 2000 and has since grown to become a leading provider of healthcare practice management solutions.

Company Description:

• ClinicMind helps healthcare practice owners thrive in business by offering a ONE platform for all software and services across the full cycle of multi-specialty patient care.
• The company prioritizes ease of use, quality of support, and ease of setup in all its products and services, aiming to make things easy for its customers.
• ClinicMind is a vertically integrated platform, owning its development and service resources, and leading by example by using its software, learning from its experience, and continuously improving it.

Company Specialties:

• EHR
• Credentialing
• Billing
• Practice Management
• Patient Portal
• Prior Authorization
• Coding
• RCM
• Patient Engagement
• Patient Retention
• Patient Acquisition
• AI
• Artificial Intelligence
• Chiropractic
• and MentalHealth

Company Website: https://www.clinicmind.com

ASSUMPTION: ClinicMind's focus on providing a comprehensive, easy-to-use platform for healthcare practice management sets it apart in the industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in marketing management.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will be responsible for managing a team of marketing professionals.

Work Arrangement: This is a remote-only position, requiring candidates to have a comfortable working environment at home with a reliable internet connection (at least 25 MBPS) and a suitable laptop or desktop (at least 16 GB).

Growth Opportunities:

• As ClinicMind continues to grow, there will be opportunities for the Marketing Manager to expand their team and take on more responsibilities.
• Candidates with strong performance may have the opportunity to advance to a VP or Director-level role in the future.

ASSUMPTION: This role offers significant growth potential for the right candidate, as ClinicMind continues to expand its offerings and enter new markets.

🌍 Location & Work Environment

Office Type: Remote-only work environment, with no physical office location required.

Office Location(s): N/A

Geographic Context:

• Quezon City is the most populous city in the Philippines, offering a mix of urban and suburban living options.
• The city is known for its vibrant culture, diverse food scene, and numerous shopping and entertainment options.
• Quezon City has a tropical monsoon climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: The work schedule is flexible, with a focus on results and deliverables rather than strict hours. However, candidates must be comfortable working on Eastern Time Zone/US Shift.

ASSUMPTION: Candidates should be comfortable working remotely and have a dedicated workspace at home that allows them to focus and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final round interview with the hiring manager (CMO) and relevant team members
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Team management and leadership
• Data-driven decision-making and analytics
• Industry knowledge and healthcare regulations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills.
• Prepare a portfolio or examples of your previous marketing campaigns and their results.
• Research ClinicMind's products and services, and be ready to discuss how you would approach marketing them.

ATS Keywords: Marketing Management, Brand Development, Lead Generation, Data Analysis, Team Leadership, Communication, Relationship Building, Market Research, Campaign Execution, Healthcare Regulations, Customer Acquisition, Sales Support, Content Creation, SEO, PPC, Budgeting, HealthTech, BPO, RCM services, Reseller or Franchise Marketing, Global Environment, USA, India, Philippines, STEM, MBA, Marketing or Healthcare

ASSUMPTION: ClinicMind uses an Applicant Tracking System (ATS) to manage its recruitment process, so including relevant keywords in your application materials can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Hubspot
• SalesForce
• High Level
• G2
• Capterra
• SEO tools (e.g., SEMrush, Ahrefs)
• PPC platforms (e.g., Google Ads, Facebook Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have experience with and proficiency in using various marketing tools and technologies to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Compliant
• Customer-focused

Work Style:

• Remote-friendly
• Results-driven
• Data-informed
• Agile
• Customer-centric

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the healthcare industry?
• Are you comfortable working remotely and managing a team of marketing professionals in a global environment?
• Do you have a strong understanding of healthcare regulations and industry trends?
• Are you able to work effectively on Eastern Time Zone/US Shift?

ASSUMPTION: ClinicMind values candidates who are passionate about improving healthcare outcomes, comfortable working in a remote environment, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The remote work environment may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The global nature of the role may necessitate working with team members in different time zones, requiring flexibility and adaptability.
• The fast-paced nature of the healthcare industry may require the Marketing Manager to quickly adapt to changes and pivot strategies as needed.
• The competitive landscape of the healthcare industry may present challenges in terms of standing out and differentiating ClinicMind's offerings.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Compared to other marketing management roles in the healthcare industry, this role places a greater emphasis on data-driven decision-making and analytics, as well as a deep understanding of healthcare regulations.
• Unlike many marketing roles, this position requires a strong focus on customer acquisition and retention, as well as a deep understanding of the full patient care cycle.
• Career progression in this role may lead to opportunities in healthcare practice management, healthcare technology, or healthcare consulting, depending on the candidate's interests and skills.

ASSUMPTION: Candidates should research similar roles in the healthcare industry to better understand the unique requirements and opportunities presented by this position.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new product launch in the Chiropractic domain, resulting in a 30% increase in sales within the first three months.
• Conducting market research and competitive analysis to identify new market opportunities for ClinicMind's RCM services, leading to the expansion of the product line and a 20% increase in revenue.
• Managing a team of marketing professionals to create and implement a comprehensive content marketing strategy, including blog posts, whitepapers, webinars, and email campaigns, resulting in a 40% increase in website traffic and a 25% increase in lead generation.

ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experience and provide specific examples of their achievements in their application and interview process.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for ClinicMind's products and services, and how this role fits into that strategy?
• How does ClinicMind support its marketing team members' professional development and growth?
• What are the biggest challenges facing the healthcare industry in the next five years, and how does ClinicMind plan to address them?
• How does ClinicMind measure the success of its marketing campaigns, and what metrics are most important to the company?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and skills, with a focus on the required qualifications listed in the job description.
• Prepare a portfolio or examples of your previous marketing campaigns and their results, showcasing your ability to develop and execute successful marketing strategies.
• Research ClinicMind's products and services, and be ready to discuss your ideas for marketing them effectively.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.