Marketing Manager/in (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager/in (m/w/d)

🔹 Company: Hotel Goldener Berg - Your Mountain Selfcare Resort

🔹 Location: Lech am Arlberg, Österreich

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (flexible working conditions)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing holistic marketing strategies for a unique mountain selfcare resort
• Creating engaging content that resonates with our target audience and reflects our brand values
• Managing and growing our social media presence, with a focus on Instagram and Facebook
• Collaborating with our team to ensure our brand message is consistent across all touchpoints

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on digital marketing and social media management. The ideal candidate will be passionate about wellness and selfcare, and have a deep understanding of the luxury hospitality industry.

📋 Key Responsibilities

✅ Developing and implementing strategic marketing plans to increase brand awareness and drive revenue

✅ Creating engaging content (text, images, videos) for our website, social media channels, and newsletters

✅ Managing and growing our social media presence, with a focus on Instagram and Facebook

✅ Collaborating with our team to ensure our brand message is consistent across all touchpoints

✅ Monitoring and analyzing marketing performance using relevant KPIs, and reporting on results

✅ Building and maintaining relationships with media outlets, influencers, and industry partners

ASSUMPTION: This role requires a strong understanding of marketing metrics and analytics, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in marketing, with a focus on digital marketing and social media management

Required Skills:

• Excellent communication skills in German and English
• Strong creative and strategic thinking skills
• Proven experience in social media management and content creation
• Familiarity with marketing analytics tools (e.g., Google Analytics, Hootsuite Insights)
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience in the luxury hospitality industry
• Fluency in additional languages
• Photography and videography skills

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and strategic marketing skills, as well as a passion for wellness and selfcare.

💰 Compensation & Benefits

Salary Range: €2,200 - €2,500 per month (gross, based on experience level)

Benefits:

• Gestaltungsfreiheit (creative freedom)
• Weiterbildung (training and development opportunities)
• Flexible Arbeitsbedingungen (flexible working conditions, including remote work)
• Attraktive Benefits (attractive benefits package, including access to our spa, discounted ski passes, etc.)
• Unvergessliche Arbeitsatmosphäre (unforgettable working atmosphere)

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 2-5 years of experience in the luxury hospitality industry. The final salary will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury hospitality and wellness

Company Size: Small to medium-sized (approximately 50-250 employees)

Founded: 1970 (as a traditional hotel), transformed into a wellness resort in 2010

Company Description:

• Hotel Goldener Berg is a luxury wellness resort located in Lech am Arlberg, offering a unique holistic selfcare concept that combines alpine tradition with modern boho-chic
• The resort features three GaultMillau-hatted restaurants, an ECO-certified concept, and a focus on healthy, seasonal, and regional cuisine
• Hotel Goldener Berg is committed to sustainability and offers a wide range of wellness and selfcare activities, including yoga, meditation, and various spa treatments

Company Specialties:

• Holistic wellness and selfcare
• Luxury hospitality
• Sustainable tourism

Company Website: http://goldenerberg.at

ASSUMPTION: Hotel Goldener Berg is a unique wellness resort that combines luxury hospitality with a strong focus on wellness and selfcare. The company is committed to sustainability and offers a wide range of wellness activities and treatments.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: The Marketing Manager will report directly to the General Manager and work closely with the Sales & Marketing Director

Work Arrangement: Hybrid (flexible working conditions, with the possibility of remote work)

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional marketing channels or regions
• Opportunities for professional development and training

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Boutique hotel and wellness resort

Office Location(s): Lech am Arlberg, Österreich

Geographic Context:

• Lech am Arlberg is a picturesque mountain village located in the Austrian Alps, known for its world-class skiing and stunning natural beauty
• The resort is situated in a quiet and peaceful location, offering a relaxed and tranquil working environment
• The village offers a range of amenities, including shops, restaurants, and cafes, as well as easy access to outdoor activities and cultural attractions

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work

ASSUMPTION: The work environment at Hotel Goldener Berg is relaxed and tranquil, with a strong focus on wellness and selfcare. The resort's picturesque location in the Austrian Alps offers a unique and inspiring setting for work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the General Manager and Sales & Marketing Director to discuss the role and the candidate's fit for the company
• Presentation of a marketing project or campaign idea, followed by a Q&A session

Key Assessment Areas:

• Creativity and strategic thinking
• Communication skills in German and English
• Understanding of marketing metrics and analytics
• Ability to work independently and manage multiple projects simultaneously
• Alignment with the company's values and brand

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include a portfolio showcasing your creative and strategic marketing skills, as well as any relevant campaign or project work
• Prepare for the interview by researching the company and its unique wellness concept, and be ready to discuss your ideas for marketing the resort

ATS Keywords: Marketing Manager, Digital Marketing, Social Media Management, Content Creation, Luxury Hospitality, Wellness, Selfcare, Holistic Marketing

ASSUMPTION: The interview process at Hotel Goldener Berg is designed to assess the candidate's creativity, strategic thinking, and alignment with the company's values and brand. The company is looking for a marketing professional who is passionate about wellness and selfcare, and has a deep understanding of the luxury hospitality industry.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Marketing analytics tools (e.g., Google Analytics, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have a strong working knowledge of social media management tools, content creation tools, and marketing analytics tools. Familiarity with project management tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Holistic approach to wellness and selfcare
• Authenticity and genuine connection with guests
• Sustainability and responsibility
• Creativity and innovation
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Creative and strategic thinker
• Strong communication and interpersonal skills
• Ability to work collaboratively in a team environment
• Passionate about wellness and selfcare

Self-Assessment Questions:

• How do you embody the company's holistic approach to wellness and selfcare in your personal and professional life?
• Can you provide an example of a time when you demonstrated creativity and innovation in a marketing campaign or project?
• How do you balance independence and collaboration in your work style?

ASSUMPTION: Hotel Goldener Berg is looking for a marketing professional who aligns with the company's values and work style. The ideal candidate will be a creative and strategic thinker with a strong commitment to wellness and selfcare, as well as excellent communication and interpersonal skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the demands of digital marketing with the need to maintain a consistent brand message across all touchpoints
• Adapting to the unique culture and work environment of a luxury wellness resort
• Developing and implementing marketing strategies that resonate with a diverse and international audience

ASSUMPTION: The Marketing Manager role at Hotel Goldener Berg presents a unique set of challenges, including the need to balance multiple projects and deadlines, maintain a consistent brand message, and adapt to the unique culture and work environment of a luxury wellness resort. The ideal candidate will be able to thrive in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of wellness and selfcare, as well as a strong commitment to sustainability and responsibility
• This role offers significant growth potential and the opportunity to make a real impact on the company's marketing strategy and brand
• Compared to similar roles in the luxury hospitality industry, this position offers a unique and challenging opportunity to develop and implement holistic marketing strategies for a wellness resort

ASSUMPTION: The Marketing Manager role at Hotel Goldener Berg is a unique and challenging opportunity for a marketing professional with a strong commitment to wellness and selfcare, as well as a deep understanding of the luxury hospitality industry. The ideal candidate will be able to thrive in this dynamic and fast-paced environment and make a real impact on the company's marketing strategy and brand.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement among a target audience of wellness enthusiasts
• Creating a content marketing strategy that showcases the unique holistic selfcare concept of the resort and drives bookings and revenue
• Managing a team of marketing professionals to execute a large-scale marketing event or conference, with a focus on generating leads and driving brand awareness

ASSUMPTION: The Marketing Manager role at Hotel Goldener Berg offers a wide range of challenging and rewarding projects, from developing and implementing marketing campaigns to managing teams and executing large-scale events. The ideal candidate will have a strong portfolio showcasing their creative and strategic marketing skills, as well as relevant campaign or project work.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to wellness and selfcare, and how it is reflected in the resort's marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the company's overall marketing goals?
• How does the company measure the success of its marketing campaigns and initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does it support the well-being of its employees?

ASSUMPTION: The interview process at Hotel Goldener Berg is an opportunity for the candidate to learn more about the company's unique wellness concept and marketing strategy, as well as the specific requirements and expectations of the role. The ideal candidate will be proactive and engaged, asking thoughtful questions and demonstrating a strong commitment to the company's values and brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/goldenerberg/14463670-marketing-manager-in-m-w-d
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your passion for wellness and selfcare
• Prepare a portfolio showcasing your creative and strategic marketing skills, as well as any relevant campaign or project work
• Prepare for the interview by researching the company and its unique wellness concept, and be ready to discuss your ideas for marketing the resort
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.