📌 Core Information
🔹 Job Title: Marketing Manager:in (m/w/d)
🔹 Company: ToolSense
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (3 days/week in the office)
🚀 Job Overview
Key aspects of this role include:
- Operational and strategic responsibility for ToolSense's growth
- Focus on lead generation, content, website, and performance campaigns
- Close collaboration with sales, design, product, and external partners
- Working in a SaaS scale-up with international vision
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on measurable results.
📋 Key Responsibilities
✅ Develop, execute, and optimize lead generation campaigns (SEO, SEA, LinkedIn Ads, E-Mail, Retargeting)
✅ Plan and create target group-specific content (Success Stories, Whitepaper, Blog, Newsletter, Social Media)
✅ Maintain and further develop the website, landing pages, and conversion funnels
✅ Set up and maintain automations and CRM workflows (HubSpot)
✅ Organize and accompany events, trade shows, and webinars
✅ Regularly analyze performance and derive improvements
✅ Collaborate with agencies, freelancers, and the internal marketing team
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years in B2B marketing, ideally in the SaaS or tech sector
Required Skills:
- Proven experience in inbound marketing, performance marketing, SEO, and content creation
- Strong hands-on mentality and implementation skills
- Fluency in German and English (written and spoken)
- Proficiency in tools such as HubSpot, WordPress/Webflow, LinkedIn Campaign Manager, Google Ads
Preferred Skills:
- Experience with Bau, FM, or industry-specific target groups
- Familiarity with the construction, facility management, or related industries
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in driving growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Responsible role with genuine scope for creativity
- Work in a modern, international SaaS scale-up
- Modern tools and clear data basis for decision-making
- Direct exchange with sales, product, and management
- Transparent, honest, and open team culture
- Flexible working hours and remote work options
- Meal subsidy, snacks, coffee, and dog-friendly office
- Personal development budget and room for growth
- Dynamic environment focused on results
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on the company's size, industry standards, and the role's requirements. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Asset Operations in the Bau and Facility Management sectors
Company Size: Small (11-50 employees) – offers a dynamic, agile work environment with ample growth opportunities
Founded: 2017 – ToolSense has been growing steadily and is backed by a €8M Series-A financing
Company Description:
- ToolSense aims to become the international market leader for Asset Operations in the Bau and Facility Management sectors
- The company combines workflow digitalization, IoT, and AI to create a scalable go-to-market strategy and the strongest customer success model in the industry
- ToolSense's mission is to reduce costs and downtime while improving efficiency and compliance for its clients
Company Specialties:
- IoT and IIoT
- Business process automation
- Asset management
- Workflow digitization
- Field service management
- Asset tracking
- CMMS
Company Website: www.toolsense.io
ASSUMPTION: ToolSense is a well-funded, growth-oriented company with a clear vision and strong market potential.
📊 Role Analysis
Career Level: Mid-level – this role offers significant growth potential and the chance to make a real impact on the company's success
Reporting Structure: The Marketing Manager:in will report directly to the CEO and work closely with the sales, design, and product teams
Work Arrangement: Hybrid – employees are expected to work on-site for 3 days per week, with the remaining days being remote
Growth Opportunities:
- As the company grows, there will be opportunities for the Marketing Manager:in to take on additional responsibilities and advance their career
- ToolSense encourages personal development and offers a budget for continuous learning and skill improvement
- The dynamic work environment provides ample opportunities for learning and growth
ASSUMPTION: This role offers a unique opportunity for a motivated and experienced marketing professional to join a fast-growing company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Vienna, Austria
Office Location(s): Praterstraße 1, Vienna, Austria
Geographic Context:
- Vienna is a vibrant, multicultural city with a high quality of life and a thriving tech industry
- The office is located in the center of Vienna, with excellent public transportation connections
- The city offers a wide range of cultural, recreational, and culinary activities
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and build relationships in the office, combined with the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the CEO and a member of the marketing team
- Final decision and job offer
Key Assessment Areas:
- Marketing expertise and experience
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Strong communication and collaboration skills
- Cultural fit and alignment with ToolSense's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to lead generation, content creation, and performance campaigns
- Demonstrate your understanding of the construction, facility management, or related industries
- Showcase your ability to work collaboratively and drive results in a dynamic, agile environment
ATS Keywords: B2B Marketing, Inbound Marketing, Performance Marketing, SEO, Content Creation, Lead Generation, CRM Workflows, HubSpot, WordPress, Google Ads, LinkedIn Campaign Manager, Data Analysis, Event Organization, Collaboration, Storytelling
ASSUMPTION: ToolSense values candidates who are proactive, results-driven, and able to work effectively in a dynamic, growing environment.
🛠️ Tools & Technologies
- HubSpot
- WordPress/Webflow
- LinkedIn Campaign Manager
- Google Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- CRM software
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager:in should be comfortable using a range of marketing tools and technologies to drive results and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Continuous learning and improvement
- Transparency and open communication
- Collaboration and teamwork
- Results-driven and data-focused
Work Style:
- Dynamic and agile
- Results-oriented and data-driven
- Collaborative and team-focused
- Open and transparent communication
- Continuous learning and improvement
Self-Assessment Questions:
- Do you align with ToolSense's customer-centric approach and commitment to continuous learning and improvement?
- Are you comfortable working in a dynamic, agile environment and collaborating effectively with a diverse team?
- Do you have a strong results-driven mindset and a data-focused approach to decision-making?
ASSUMPTION: ToolSense values candidates who are a strong cultural fit, with a customer-centric mindset, a growth-oriented attitude, and a collaborative work style.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- ToolSense is a growing company, which can sometimes mean a fast-paced and unpredictable work environment
- The role may require working with external partners, such as agencies and freelancers, which can present unique challenges and opportunities
- The construction and facility management industries can be complex and competitive, requiring a strong understanding of the market and a strategic approach to marketing
ASSUMPTION: The Marketing Manager:in should be adaptable, resilient, and able to thrive in a dynamic, growing environment.
📈 Similar Roles Comparison
- This role is unique in its focus on lead generation, content, website, and performance campaigns for a SaaS company in the construction and facility management industries
- Compared to other marketing roles, this position offers a high degree of responsibility and autonomy, with the opportunity to make a significant impact on the company's growth
- Career progression in this role may involve moving into a more senior marketing or leadership position as the company continues to grow
ASSUMPTION: This role offers a unique opportunity for a marketing professional to join a fast-growing company and make a significant impact on its success in a competitive and dynamic market.
📝 Sample Projects
- Developing and executing a comprehensive lead generation campaign, including SEO, SEA, LinkedIn Ads, and email marketing
- Creating a series of target group-specific whitepapers and case studies to showcase ToolSense's unique value proposition
- Redesigning and optimizing the ToolSense website to improve conversion rates and user experience
- Organizing and hosting a major industry event or webinar, featuring prominent speakers and thought leaders
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Marketing Manager:in may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and plans for the next 1-3 years?
- How does the marketing team collaborate with the sales, design, and product teams, and what are the key priorities for these collaborations?
- What are the most significant challenges facing the company in the next 1-2 years, and how can the Marketing Manager:in contribute to addressing them?
- How does ToolSense support the professional development and growth of its employees, and what opportunities are there for the Marketing Manager:in to advance their career within the company?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions will help the candidate better understand the company's culture, growth trajectory, and the specific challenges and opportunities presented by the Marketing Manager:in role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain why you are a strong fit for ToolSense
- Prepare for your interviews by researching the company, its industry, and the specific challenges and opportunities presented by the Marketing Manager:in role
- If invited for an on-site interview, be prepared to discuss your approach to lead generation, content creation, and performance campaigns, and demonstrate your understanding of the construction, facility management, or related industries
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
