📌 Core Information
🔹 Job Title: Marketing Manager:in (m/w/d)
🔹 Company: CarOnSale
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing the CarOnSale brand
- Planning and executing B2B marketing campaigns
- Collaborating with sales and marketing teams
- Analyzing marketing KPIs and optimizing strategies
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work independently.
📋 Key Responsibilities
✅ Develop and manage the CarOnSale brand, focusing on content, product marketing, and brand awareness
✅ Plan and execute B2B marketing campaigns independently, from strategy to analysis
✅ Manage marketing campaigns across various channels, such as email, LinkedIn, events, and content, in close collaboration with sales and marketing teams
✅ Create communication materials and FAQs for large customers, informing them about new products, services, or actions
✅ Plan and coordinate trade fair appearances and webinars together with the sales team
✅ Manage external agencies and implement PR measures, including press releases
✅ Analyze marketing KPIs and derive concrete optimizations
ASSUMPTION: This role requires strong project management skills, excellent communication abilities, and a good understanding of target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in B2B marketing, preferably with insights into the automotive industry
Required Skills:
- Proven experience in B2B marketing
- Strong organizational skills and project management experience
- Excellent communication skills in German and English
- Good understanding of the marketing and PR environment around brand and product
- Ability to work independently and take initiative
Preferred Skills:
- Experience in the automotive industry or strong interest in it
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in B2B marketing and a strong interest in the automotive industry are preferred.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a mid-level marketing role in Berlin)
Benefits:
- Laptop and mobile phone provided
- Germany Ticket (public transportation)
- Gym membership (Fitx or Urban Sports Club)
- Attractive pension scheme (Betriebliche Altersvorsorge)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Berlin, considering the candidate's experience and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees (mid-size company, offering a structured environment with opportunities for growth and collaboration)
Founded: 2018 (relatively young company, focused on innovation and digital transformation)
Company Description:
- CarOnSale is a technology-driven company aiming to make automotive wholesale frictionless across Europe
- They developed an innovative marketplace to connect buyers and sellers, providing an easy, profitable, and personal solution for their customers
- The company is committed to digitizing the automotive wholesale industry and sets new standards in the remarketing of used cars
Company Specialties:
- Automotive wholesale marketplace
- B2B marketing and sales
- Digital transformation and innovation
Company Website: caronsale.com
ASSUMPTION: CarOnSale is a mid-size company focused on innovation and growth, offering opportunities for professional development and collaboration.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: Reports directly to the marketing director or a similar role
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expanding responsibilities as the company grows and enters new markets
- Learning and development opportunities, such as workshops, training, and coaching
ASSUMPTION: This role offers growth opportunities as the company expands and enters new markets, providing candidates with the chance to take on more responsibilities and advance their careers.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on innovation and creativity
Office Location(s): Hauptstraße 27, Haus 9 Aufgang N, Berlin, BE 10827, DE; Isartorplatz 8, C/O Unicorn Workspaces Isartor, Munich, Bavaria 80331, DE
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech scene and numerous job opportunities
- Munich: A major economic hub in Germany, known for its strong automotive industry and high quality of life
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work in the future
ASSUMPTION: The work environment is collaborative, innovative, and focused on digital transformation, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the marketing director or a similar role
Key Assessment Areas:
- Marketing and campaign planning skills
- Communication and teamwork abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing and project management experience
- Research the company and its mission to demonstrate your enthusiasm and alignment with their goals
ATS Keywords: B2B marketing, campaign planning, project management, brand awareness, content marketing, product marketing, German language, English language
ASSUMPTION: The application process is structured and focused on assessing the candidate's marketing skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies are industry-standard and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Ambitious: Striving for excellence and continuous improvement
- Digital: Embracing technology and innovation
- Reliable: Committed to delivering high-quality results and customer satisfaction
Work Style:
- Collaborative: Fostering a team-oriented environment with open communication
- Innovative: Encouraging creativity and new ideas
- Structured: Providing clear guidelines and expectations for employee success
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you comfortable working independently and taking initiative?
- Do you align with the company's values of being ambitious, digital, and reliable?
ASSUMPTION: CarOnSale values candidates who are ambitious, digital, and reliable, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a rapidly growing company and changing priorities
- Managing multiple projects and stakeholders simultaneously
- Developing marketing strategies for a niche industry with specific target audiences
ASSUMPTION: These challenges are common in a mid-size, rapidly growing tech company focused on digital transformation and innovation.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on B2B marketing and less on consumer-facing campaigns
- Industry-specific context: The automotive wholesale industry is unique, with specific target audiences and market dynamics
- Career path comparison: This role offers growth opportunities as the company expands and enters new markets, providing candidates with the chance to take on more responsibilities and advance their careers
ASSUMPTION: This role is unique in its focus on the B2B marketing of an automotive wholesale marketplace, offering candidates the opportunity to work in a niche industry with significant growth potential.
📝 Sample Projects
- Developing and executing a targeted LinkedIn campaign to increase brand awareness among automotive professionals
- Creating a comprehensive content marketing strategy to educate customers about the benefits of using CarOnSale's marketplace
- Managing an external agency to produce a series of press releases announcing new features and partnerships
ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the marketing manager role at CarOnSale.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role contributes to them?
- How does the marketing team collaborate with the sales team, and what are the key priorities for this role in the first 90 days?
- What are the most challenging aspects of working in the automotive wholesale industry, and how does CarOnSale address them?
- How does CarOnSale support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your marketing and project management experience
- Research the company and its mission to demonstrate your enthusiasm and alignment with their goals
- Follow up with the hiring manager or HR department one week after submitting your application, expressing your interest in the role and asking about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
