Marketing Manager in Part-time(m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (Part-time)

🔹 Company: Isarsoft

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing the entire marketing strategy and execution at Isarsoft
• Collaborating closely with the CEO to align marketing initiatives with company strategy
• Designing and executing digital marketing campaigns to generate leads and raise brand awareness
• Producing engaging content such as blog posts, whitepapers, and social media content
• Managing and optimizing the Isarsoft website to improve visibility, engagement, and conversion rates
• Organizing and representing Isarsoft at industry events, conferences, and webinars
• Building and maintaining the Isarsoft brand identity, including PR initiatives and storytelling

ASSUMPTION: This role requires a strategic thinker with a hands-on mindset, comfortable working independently and in close collaboration with the CEO.

📋 Key Responsibilities

✅ Own the entire marketing strategy and execution at Isarsoft — from strategic planning to hands-on implementation

✅ Collaborate closely with the CEO to align marketing initiatives with company strategy and growth objectives

✅ Design and execute digital marketing campaigns (SEO, SEA, LinkedIn, email marketing) to generate leads and raise brand awareness

✅ Produce engaging content such as blog posts, whitepapers, customer success stories, and social media content to position Isarsoft as a leader in AI video analytics

✅ Manage and optimize the Isarsoft website to improve visibility, engagement, and conversion rates

✅ Organize and represent Isarsoft at industry events, conferences, and webinars

✅ Build and maintain the Isarsoft brand identity, including PR initiatives and storytelling

ASSUMPTION: This role requires a proactive approach and strong interest in AI, technology, and innovation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing, ideally in B2B SaaS, AI, or tech startups

Required Skills:

• Strategic thinking and hands-on mindset
• Experience in content creation, digital marketing, lead generation, and branding
• Proficiency with tools like Pipedrive, Google Analytics, SEO platforms, and CMS systems like Webflow
• Native-level German language skills and C1-level English
• Self-starter with a proactive approach

Preferred Skills:

• Network in the AI, tech, or mobility sectors
• Design skills using Canva, Figma, or Adobe Creative Suite

ASSUMPTION: Preferred skills are not required but would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (part-time) - Based on industry standards for a part-time marketing manager role in Munich with 3+ years of experience.

Benefits:

• Flexible working hours and hybrid work arrangement
• Free lunch, coffee, and drinks at the office
• Opportunities for personal growth, development, and creative freedom
• Collaborative, innovative, and mission-driven culture
• High-impact role with visibility and influence across the company
• Direct collaboration with the CEO and leadership team

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI video analytics for transportation and cities

Company Size: 11-50 employees - Isarsoft is a growing startup with a family atmosphere, focusing on long-term relations with customers and team members

Founded: 2019 - Isarsoft has grown organically, winning large customers and partners, and delivering compelling, reliable, high-performance software

Company Description:

• Isarsoft develops video analytics software to make transportation and cities more efficient, inclusive, and secure
• The company stands for data protection and responsible processing of sensitive data
• Isarsoft fosters a positive, fun, and energetic atmosphere, working together in interdisciplinary teams

Company Specialties:

• Video analytics
• Video intelligence
• People flow analysis
• Traffic flow analysis
• Crowd management
• AI and computer vision

Company Website: www.isarsoft.com

ASSUMPTION: Isarsoft's focus on data protection and responsible data processing is a key aspect of its company culture.

📊 Role Analysis

Career Level: Mid-level marketing role with the opportunity to own marketing efforts at a fast-growing AI startup

Reporting Structure: This role reports directly to the CEO and works closely with the leadership team

Work Arrangement: Hybrid work arrangement with flexible working hours

Growth Opportunities:

• As Isarsoft grows, there will be opportunities for the marketing manager to take on more responsibilities and grow within the company
• The marketing manager will have the chance to shape the marketing department and build a team around them
• This role offers the opportunity to work on a wide range of marketing initiatives and gain experience in various aspects of marketing

ASSUMPTION: Growth opportunities will depend on the company's growth and the marketing manager's performance and ambition.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Munich

Office Location(s): Sankt-Martin-Straße 60, Munich, Bavaria 81541, DE

Geographic Context:

• Munich is the capital and largest city of the German state of Bavaria
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to many tech companies and startups, providing ample networking opportunities

Work Schedule: Flexible working hours with the option to work remotely some days of the week

ASSUMPTION: The work environment at Isarsoft is collaborative and energetic, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Video interview with HR to discuss background, motivations, and expectations
• Case study interview to assess problem-solving skills, creativity, and approach
• Personal meeting with the founders to discuss skills, mindset, cultural fit, and any remaining questions

Key Assessment Areas:

• Marketing strategy and execution
• Digital marketing campaign design and execution
• Content creation and storytelling
• Website management and optimization
• Event organization and representation
• Brand identity development and maintenance

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements
• Prepare for the case study interview by researching Isarsoft's products, customers, and market
• Demonstrate your enthusiasm for AI, technology, and innovation during the interview process

ATS Keywords: Marketing strategy, digital marketing, content creation, lead generation, branding, SEO, SEA, social media, Pipedrive, Google Analytics, CMS, Webflow, German language, English language, AI, technology

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Pipedrive
• Google Analytics
• SEO platforms
• CMS systems like Webflow
• Canva, Figma, or Adobe Creative Suite (preferred)

ASSUMPTION: The marketing manager may be expected to learn and use new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data protection and responsible data processing
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Self-starter with a proactive approach
• Comfortable working independently and in close collaboration with the CEO
• Strategic thinker with a hands-on mindset

Self-Assessment Questions:

• Do I have a strong interest in AI, technology, and innovation?
• Am I comfortable working independently and in close collaboration with the CEO?
• Do I have a proactive approach and a strategic mindset?

ASSUMPTION: Cultural fit is essential for success in this role, as the marketing manager will work closely with the CEO and leadership team.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously
• Balancing strategic planning with hands-on implementation
• Adapting to a fast-growing startup environment
• Working in a hybrid role with flexible hours and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• This role is unique in that it offers the opportunity to own marketing efforts at a fast-growing AI startup
• Compared to other marketing roles, this position requires a strong strategic mindset and hands-on approach
• Career progression may vary depending on the company's growth and the marketing manager's performance and ambition

ASSUMPTION: This role offers a high level of responsibility and autonomy, with the potential for significant growth and impact.

📝 Sample Projects

• Developing and executing a digital marketing campaign to generate leads and raise brand awareness
• Producing engaging content such as blog posts, whitepapers, and social media content
• Managing and optimizing the Isarsoft website to improve visibility, engagement, and conversion rates

ASSUMPTION: These sample projects are illustrative and may vary depending on the company's needs and the marketing manager's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy and growth objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Isarsoft support the professional development and growth of its employees?
• What are the biggest challenges facing the company, and how can this role help address them?
• What is the company's approach to data protection and responsible data processing?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements
• Prepare for the case study interview by researching Isarsoft's products, customers, and market
• Demonstrate your enthusiasm for AI, technology, and innovation during the interview process
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.