Marketing Manager, India

📌 Core Information

🔹 Job Title: Marketing Manager, India

🔹 Company: Mintel

🔹 Location: Mumbai, India

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site (Mumbai)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies and campaigns to drive brand awareness and business growth in India
• Managing marketing operations, stakeholder relationships, and performance analysis
• Collaborating with cross-functional teams and global teams to support business growth
• Working in a fast-paced environment with multiple projects and tight deadlines

ASSUMPTION: This role requires a high level of responsibility, ownership, and initiative to drive marketing efforts forward and deliver results.

📋 Key Responsibilities

✅ Strategy Planning: Create a comprehensive marketing strategy for Mintel in India, targeting mainly clients from marketing, product innovation, and consumer marketing insight functions of CPG brands.

✅ Marketing Operations Programs Execution: Develop and execute a marketing calendar for operational programs, including content-based lead generation campaigns, demand generation campaigns, webinars, offline workshops, trade shows, speakership, and sponsorship identification and negotiation.

✅ Stakeholder Relationship Management: Build and maintain trust and good relationships with internal and external stakeholders, including Mintel Insight Team, Sales team, trade show organizers, partners, and global teams.

✅ Marketing Performance Review and Analysis: Build a marketing performance review report for India on a quarterly basis, analyzing what works, what doesn't, and how to improve for the next quarter.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and data-driven decision-making to optimize marketing operational effectiveness.

🎯 Required Qualifications

Education: Minimum Bachelor's degree

Experience: 6-8 years of working experience in marketing function, with experiences in multi-channels being a plus

Required Skills:

• Proven experience in organizing offline events, joining industry trade shows, conference speakership, producing content marketing pieces like lead generation campaigns and email campaigns
• Fluency in English, both verbal and written
• Working knowledge of Salesforce, Marketo, WordPress, and MS 365 Dynamics (preferred)

Preferred Skills:

• Experience working in the market research industry
• Familiarity with the consumer goods industry

ASSUMPTION: Candidates with experience in market research or consumer goods industries may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager with 6-8 years of experience in Mumbai)

Benefits:

• Flexible start time and end time
• Blended approach to work (3 days in the office)
• Personal development opportunities
• Social events and employee benefits
• Generous annual leave and additional day off for birthday
• Membership in Employee Resource Groups
• Volunteering leave
• Mental health and wellbeing support
• Collaborative office environment

Working Hours: Full-time (40 hours per week), with flexible start and end times

ASSUMPTION: The estimated salary range is based on industry standards for a Marketing Manager with the required experience level in Mumbai. The actual salary may vary depending on the candidate's qualifications and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 1,001-5,000 employees

Founded: 1972

Company Description:

• Mintel provides research and intelligence solutions to consumer-focused businesses, helping them make informed decisions about their products and markets
• Offers a combination of world-class syndicated tools and custom insight solutions
• Focuses on delivering fast answers and deep insights to drive clients' next big idea

Company Specialties:

• Market research
• Consumer research
• Market intelligence
• Competitive intelligence
• Consumer trends
• Product trends
• Market reports
• Research reports
• Brand strategy
• Marketing strategy

Company Website: www.mintel.com

ASSUMPTION: Mintel's extensive experience in market research and consumer trends enables it to provide valuable insights to its clients, helping them stay ahead of the competition.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with growth opportunities

Reporting Structure: Reports to the Vice President of APAC Marketing and Communications

Work Arrangement: Hybrid (3 days in the office, with flexible start and end times)

Growth Opportunities:

• Potential to grow within the APAC Marketing Team or explore other opportunities within Mintel's global organization
• Chance to work on high-impact projects and contribute to business growth in the India market
• Opportunity to develop skills in market research, consumer trends, and marketing strategy

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and market research.

🌍 Location & Work Environment

Office Type: Modern, collaborative office environment

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the financial capital of India and a major hub for consumer goods, retail, and marketing industries
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai has a tropical climate with hot and humid summers and mild winters

Work Schedule: Full-time (40 hours per week), with flexible start and end times and 3 days in the office

ASSUMPTION: Mumbai's dynamic business environment and cultural diversity provide an ideal setting for a marketing professional to thrive and grow.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Stakeholder management and communication
• Data analysis and performance review
• Cultural fit and alignment with Mintel's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
• Prepare examples of marketing campaigns you've executed and their outcomes
• Research Mintel's company culture and values to demonstrate your fit
• Practice common marketing interview questions and be ready to discuss your marketing strategy for Mintel India

ATS Keywords: Marketing strategy, campaign execution, stakeholder management, performance analysis, market research, consumer trends, brand awareness, business growth

ASSUMPTION: Mintel's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, ensuring they are the right fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• WordPress
• MS 365 Dynamics
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Insightful
• Inspiring
• Inclusive
• Integrity
• Innovative

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• How do you incorporate Mintel's values into your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who align with Mintel's values and work style will be more likely to succeed in this role and contribute to the company's culture.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Balancing short-term campaign execution with long-term strategy development
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with industry trends and market changes in a fast-paced environment

ASSUMPTION: These challenges can be overcome with strong communication skills, strategic thinking, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Marketing Manager (Consumer Goods Industry) - Focuses on driving brand awareness and market share for consumer goods products
• Marketing Manager (B2B) - Responsible for generating leads and driving revenue growth for business-to-business products or services
• Marketing Manager (Agency) - Works with clients to develop and execute marketing strategies and campaigns, often managing multiple accounts and teams

ASSUMPTION: This role differs from other marketing manager positions in its focus on market research, consumer trends, and driving business growth in the India market.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new consumer goods product in the India market
• Conducting market research to identify consumer trends and preferences in the India market
• Analyzing marketing campaign performance data to optimize future campaigns and improve ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to data analysis and campaign execution.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does Mintel support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mintel measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the India market for consumer goods, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
• Prepare examples of marketing campaigns you've executed and their outcomes
• Research Mintel's company culture and values to demonstrate your fit
• Practice common marketing interview questions and be ready to discuss your marketing strategy for Mintel India
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.