Marketing Manager - India (Remote)

📌 Core Information

🔹 Job Title: Marketing Manager - India (Remote)

🔹 Company: PA Team Software Consulting Ltd.

🔹 Location: Remote (India)

🔹 Job Type: Other (Remote)

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and owning PAteam’s marketing strategy aligned with business objectives
• Planning and executing multi-channel campaigns (digital, content, events, ABM, etc.)
• Collaborating with leadership on product positioning, messaging, and launches
• Elevating the PAteam brand across markets and driving visibility through PR, thought leadership, and content marketing
• Designing and running lead generation campaigns with a focus on quality pipeline growth
• Supporting the full funnel — from awareness to conversion
• Tracking performance metrics and campaign ROI, and continuously testing, learning, and refining marketing tactics

ASSUMPTION: This role requires a strategic and hands-on marketing manager with experience in B2B marketing, preferably in tech or automation, to drive real growth for PAteam as they expand internationally.

📋 Key Responsibilities

✅ Develop and own PAteam’s marketing strategy aligned with business objectives

✅ Plan and execute multi-channel campaigns (digital, content, events, ABM, etc.)

✅ Collaborate with leadership on product positioning, messaging, and launches

✅ Elevate the PAteam brand across markets, ensuring consistency in voice and visual identity

✅ Drive visibility through PR, thought leadership, and content marketing

✅ Grow our digital presence through SEO, social media, and website management

✅ Design and run lead generation campaigns with a focus on quality pipeline growth

✅ Work closely with sales and our SDR to build collateral, campaigns, and outreach assets

✅ Support the full funnel — from awareness to conversion

✅ Track performance metrics and campaign ROI

✅ Continuously test, learn, and refine marketing tactics

✅ Prepare regular reports for leadership with actionable insights

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring a versatile marketing manager with a strong analytical mindset and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in B2B marketing (tech or automation experience a plus)

Required Skills:

• Proven success developing and executing end-to-end marketing plans
• Strong grasp of demand generation, content marketing, digital strategy, and brand building
• Analytical mindset — comfortable using data to drive decisions
• Self-starter with a collaborative spirit and excellent communication skills
• Fluent in English (additional languages a plus)

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in tech or automation, and familiarity with marketing automation tools and CRM systems, will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (AI-estimated, based on experience level and industry standards)

Benefits:

• Competitive health insurance
• Retirement savings plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an AI-estimate based on the role, experience level, and industry standards. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: PAteam operates in the IT Services and IT Consulting industry, focusing on intelligent automation solutions, RPA, AI-powered automation, and CCaaS (Contact Center as a Service).

Company Size: PAteam is a mid-sized company with 51-200 employees, providing a supportive, entrepreneurial work environment that values initiative and creativity.

Founded: PAteam was founded in 2016 and has since grown to become a leading provider of intelligent automation solutions, partnering with organizations across industries in North America, Europe, and the UK.

Company Description:

• PAteam is the World's Leading Boutique Automation Consultancy helping you to scale your business with the power of intelligent automation.
• They believe in transparency, co-creation, and excellence, and innovate with clients to achieve their goals.
• PAteam is leading automation experts with a cut-through focus on NICE, providing competitive pricing that supports clients' profit margins.

Company Specialties:

• RPA Consulting
• Software solutions development
• NICE RTI Experts
• Robotic Process Automation global leaders
• Cutting-edge tech developers
• Business Processes Analysis and improvements
• Intelligent Automation
• Intelligent Document Processing
• Process Automation
• Workflow Automation
• Future Automation
• Automation Consultancy
• Automation Technology
• Artificial Intelligence
• Automation
• Digital Workforce
• Robotics and Automation

Company Website: http://www.pateam.co

ASSUMPTION: PAteam's focus on intelligent automation and RPA makes it an attractive option for marketing professionals looking to work in a growing, innovative field.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking and leadership in driving marketing efforts.

Reporting Structure: The Marketing Manager will report directly to the company's leadership team and collaborate closely with sales, delivery, and SDR teams.

Work Arrangement: This is a remote-only position based in India, offering flexibility and work-life balance.

Growth Opportunities:

• As PAteam continues to expand, there may be opportunities for the Marketing Manager to grow into a more senior role or take on additional responsibilities.
• The company values initiative and creativity, providing opportunities for professional development and career advancement.

ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for marketing professionals looking for flexibility and career progression.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

• India has a large and growing market for intelligent automation solutions, providing ample opportunities for the Marketing Manager to make an impact.
• The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in India.
• The time zone difference with PAteam's global clients may require some flexibility in working hours to accommodate meetings and calls.

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for marketing professionals looking for a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the leadership team

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your marketing strategy and approach to campaign execution during the interview.
• Showcase your analytical skills and ability to use data to drive decisions.
• Demonstrate your understanding of PAteam's business and the intelligent automation industry.

ATS Keywords: B2B Marketing, Demand Generation, Content Marketing, Digital Strategy, Brand Building, Analytical Mindset, Communication Skills, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with PAteam's values and work environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and SEO tools will be beneficial for this role, as the Marketing Manager will be responsible for executing campaigns and tracking performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Co-creation
• Excellence

Work Style:

• Collaborative
• Innovative
• Results-driven

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working closely with cross-functional teams?
• Are you comfortable working in a fast-paced, dynamic environment where priorities may shift quickly?
• Do you have a strong analytical mindset and enjoy using data to drive decisions?

ASSUMPTION: Candidates who align with PAteam's values and work style, and are comfortable working in a collaborative, innovative, and results-driven environment, will be a strong fit for this role.

⚠️ Potential Challenges

• The Marketing Manager may face challenges in driving brand awareness and lead generation in a competitive market for intelligent automation solutions.
• Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team.
• The Marketing Manager may need to adapt to PAteam's unique work culture and processes, which may differ from previous work experiences.
• The Marketing Manager may need to manage multiple projects and priorities simultaneously, requiring strong organizational skills and time management.

ASSUMPTION: The Marketing Manager should be prepared to face these challenges and have strategies in place to overcome them, such as maintaining open communication with the team, setting clear priorities, and seeking support when needed.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the intelligent automation industry, this role may offer more flexibility and growth opportunities due to PAteam's mid-sized company structure.
• However, the role may also require more hands-on execution and less strategic planning compared to larger organizations, where marketing teams may be more specialized.
• Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

ASSUMPTION: Candidates should research the industry and consider their career goals and preferences when comparing this role to similar positions in the intelligent automation industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new RPA product offering
• Conducting market research to identify trends and opportunities in the intelligent automation industry
• Creating and implementing a content marketing strategy to drive brand awareness and lead generation

ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives the Marketing Manager may work on, but the actual projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does PAteam differentiate itself from other intelligent automation providers in the market?
• What are the key priorities for the Marketing Manager in the first 90 days in this role?
• How does PAteam support the professional development and growth of its marketing team members?
• What is the typical work-life balance like for marketing team members at PAteam?
• How does PAteam measure the success of its marketing efforts, and how will the Marketing Manager be held accountable for these metrics?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to assess whether the role is a good fit for their career goals and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
• Prepare a portfolio or examples of your marketing work, if applicable.
• Follow up with PAteam one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.