Marketing Manager – India & South Asia- Bangalore

📌 Core Information

🔹 Job Title: Marketing Manager – India & South Asia- Bangalore

🔹 Company: Veralto

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option (2 days/week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital and traditional marketing plans to generate leads for HACH solutions across India and neighboring countries.
• Managing customer-facing events and enhancing visibility on professional platforms like LinkedIn.
• Collaborating with sales teams and cross-functional teams to drive marketing initiatives and achieve business goals.
• Analyzing marketing performance and optimizing strategies based on data-driven insights.

ASSUMPTION: This role requires a high level of self-motivation, multitasking, and adaptability to thrive in a fast-paced, complex business environment.

📋 Key Responsibilities

✅ Digital Marketing: Generate incremental leads through online channels, SEO, webinars, and email campaigns. Enhance visibility on professional platforms like LinkedIn.

✅ Traditional Marketing: Plan and execute customer-facing events such as tradeshows, conferences, seminars, and in-house customer events.

✅ Customer Outreach: Achieve high user engagement through outbound calls to generate repeat business opportunities and collate Net Promoter Score (NPS).

✅ Lead Management: Ensure timely follow-up and processing of all incoming leads from marketing programs.

✅ Team Collaboration: Work closely with sales teams and other cross-functional teams to drive marketing initiatives and achieve business goals.

ASSUMPTION: The role may require occasional travel to attend industry events, meet clients, or visit other Veralto locations.

🎯 Required Qualifications

Education: Engineering Graduate with an MBA (Sales/Marketing)

Experience: 10+ years of experience, with at least 5 years in developing and executing marketing strategies in a B2B environment and digital tools.

Required Skills:

• Proven experience in digital marketing platforms, including PPC optimization, SEO, email campaigns, and social media marketing.
• Strong understanding of B2B sales and analytical solutions or allied sectors.
• Excellent written and verbal communication skills.
• Certified on Google AdWords and Analytics (preferred).

Preferred Skills:

• Prior experience in B2B sales in analytical solutions or allied sectors.
• Fluency in multiple Indian languages (e.g., Hindi, Tamil, Bengali).

ASSUMPTION: Candidates with experience in the water industry or related sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a role of this level and location. The final offer may vary based on experience and qualifications.)

Benefits:

• Flexible working hours
• Professional onboarding and training options
• Career coaching and development opportunities
• Health benefits

Working Hours: 40 hours/week with a hybrid work arrangement (2 days/week remote)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Veralto operates in the water quality and product identification industries, serving various sectors such as food, beverage, pharmaceuticals, and electronics.

Company Size: Veralto is a global leader with over 16,000 associates across its Water Quality and Product Identification segments.

Founded: Veralto was founded in 1969 and has since grown into a publicly-traded company with a presence in over 135 countries.

Company Description:

• Veralto is committed to safeguarding the world's most vital resources through innovative technology solutions.
• The company values diversity, inclusion, and continuous improvement in its workforce and workplace.
• Veralto offers competitive renumeration, performance-based incentives, career growth opportunities, and a supportive work environment.

Company Specialties:

• Water Quality Analysis and Treatment
• Product Identification and Coding
• Instrumentation and Disinfection Systems
• Analytical Instruments, Test Kits, and Reagents

Company Website: Veralto.com

ASSUMPTION: Veralto's diverse portfolio of brands and products enables it to serve a wide range of industries and customers worldwide.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into senior management or specialist positions within the marketing function.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director or a similar role.

Work Arrangement: This role offers a hybrid work arrangement, with 2 days/week working from the Bangalore office and the remaining days working remotely.

Growth Opportunities:

• Progression into senior marketing roles or specialist positions within the marketing function.
• Expansion into other regions or business segments within Veralto.
• Development of leadership and management skills through mentoring and coaching opportunities.

ASSUMPTION: Success in this role may lead to increased responsibilities, expanded leadership opportunities, or cross-functional career paths within Veralto.

🌍 Location & Work Environment

Office Type: The Bangalore office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): The Bangalore office is located in the DHR Holding India Pvt. Ltd. building in the heart of the city's tech hub.

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city is home to numerous multinational corporations and startups, providing ample networking and career growth opportunities.
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities nearby.

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with core working hours between 9:00 AM and 5:00 PM IST.

ASSUMPTION: The Bangalore office provides a dynamic, multicultural work environment that fosters collaboration, creativity, and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• B2B marketing and sales acumen
• Leadership and team collaboration skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your marketing strategies, event management, and customer engagement experiences.
• Research Veralto's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Digital Marketing, SEO, PPC, Email Campaigns, Social Media Marketing, B2B Marketing, Lead Generation, Event Management, Customer Engagement, Net Promoter Score, Collaboration, Communication, Problem Solving, Continuous Improvement, Teamwork, Self-Motivation

ASSUMPTION: Veralto's application process may vary depending on the role and the candidate's experience level. Stay informed about the latest updates by visiting the company's careers page.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the role and the candidate's experience level.

👔 Cultural Fit Considerations

Company Values:

• Serve humanity with purpose and integrity
• Unlock ingenuity for customer success
• Deliver results as a team
• Continually improve for enduring impact

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient
• Continuously learning and improving

Self-Assessment Questions:

• How have you demonstrated our company values in your previous roles?
• How do you approach working with diverse teams and stakeholders?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Veralto's company culture emphasizes diversity, inclusion, and continuous improvement, fostering a dynamic and innovative work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to changing market dynamics and customer preferences
• Collaborating with cross-functional teams and external partners
• Working in a fast-paced, high-pressure environment

ASSUMPTION: Success in this role requires strong organizational skills, multitasking, and the ability to thrive in a dynamic, complex business environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Indian and South Asian markets, requiring a deep understanding of regional customer segments and marketing trends.
• Compared to other B2B marketing roles, this position places a greater emphasis on event management and customer engagement.
• Career progression in this role may lead to expanded regional responsibilities or specialist marketing positions within Veralto.

ASSUMPTION: The specific responsibilities and career paths for this role may vary depending on the candidate's experience level and Veralto's organizational structure.

📝 Sample Projects

• Developing and executing a digital marketing campaign to generate leads for HACH solutions in the Indian pharmaceutical industry.
• Planning and managing a customer-facing event for the water quality industry in collaboration with industry partners and stakeholders.
• Analyzing and optimizing the performance of email marketing campaigns to improve open rates and click-through rates.

ASSUMPTION: The specific projects and initiatives for this role may vary depending on the candidate's experience level and Veralto's business priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into Veralto's overall marketing strategy for the India and South Asia region?
• What are the key priorities for the first 90 days in this role?
• How does Veralto support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the water quality industry in India and South Asia, and how can this role address them?
• How does Veralto measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Veralto's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your marketing strategies, event management, and customer engagement experiences.
• Research Veralto's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.