Marketing Manager, India Subcontinent

📌 Core Information

🔹 Job Title: Marketing Manager, India Subcontinent

🔹 Company: IFF

🔹 Location: Mumbai, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Delivering technical expertise and creative marketing for the Scent India team.
• Collaborating with the Asia Marketing & Consumer Insights team and the Indian sub-continent cross-functional team.
• Building in-depth market, brand, and consumer understanding for assigned product categories.
• Working closely with global and local customers and distributors in the Indian Sub-Continent.
• Researching new sources of trend information and analyzing new product launch information to understand consumer preferences and behaviors.
• Defining and building inspirational and impactful client presentations and inspirational events using market trends, brand launches, and consumer data to translate into new business opportunities.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and tasks in a fast-paced environment. Strong interpersonal skills are essential for interfacing with and influencing decision-making in the sales and marketing teams.

📋 Key Responsibilities

✅ Build in-depth market, brand (including e-commerce) and consumer understanding for the assigned product categories.

✅ Understand and work closely with global as well as local customers and distributors in Indian Sub-Continent.

✅ Research new sources of trend information and analyze new product launch information to understand consumer preferences and behaviors.

✅ Work with the sales, consumer insights, and fragrance development partners to understand and develop strategies and compelling value propositions for IFF’s fragrance and technology offerings.

✅ Use market and consumer knowledge and insights to actively seek new opportunities.

✅ Define and build inspirational and impactful client presentations and inspirational events using your understanding of market trends, brand launches, and consumer data and translate into new business opportunities.

✅ Collaborate with regional marketing teams to share intelligence and insights on assigned categories and brand movements on a regular basis.

✅ Identify areas for continuous improvements and implement efficient and smart ways of working on marketing deliverables.

✅ Ensure shared learning across the business by initiating and maintaining constant communication of your marketing programs and essential messages to all your colleagues and stakeholders.

✅ Guide, mentor, and develop more junior members of your team.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Master’s or Bachelor’s Degree in Business, Marketing, or any other relevant discipline.

Experience: Minimum 8-10 years of experience including Fragrance Industry Marketing or FMCG Brand Management.

Required Skills:

• Proficient in English and local language with good communication (written & verbal) skills.

• Passionate about fragrances and an ability, or interest in learning to recognize olfactive notes, communicate in fragrance language.
• Competent at connecting various pieces of information into an integrated story line.
• Comfortable using Digital & Social media tools to support business needs.
• Professionalism to deliver the agreed output as per aligned timeline with stakeholders.
• Strong desire to learn from key successes and failure to seek continuous improvement.
• Very good team player with positive ‘Can Do’ attitude & collaborative mindset.
• Ability to manage challenging deadlines and heavy workload.

Preferred Skills:

• Working knowledge of other Asian languages would be a plus.

ASSUMPTION: Candidates with experience in the fragrance industry or FMCG brand management will be given preference. Strong analytical and creative thinking skills are essential for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Marketing Manager with 10+ years of experience in the FMCG sector in India)

Benefits:

• Health, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Assistance Program
• Paid Time Off (Vacation, Sick Leave, etc.)
• Tuition Assistance
• Employee Discounts

Working Hours: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the FMCG sector in India. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing (Fragrances & Flavors)

Company Size: 10,001+ employees (Global leader in its industry)

Founded: 1958 (as IFF; predecessor companies date back to 1831)

Company Description:

• IFF is a global leader in taste, scent, and nutrition, offering its customers a broader range of natural solutions and accelerating its growth strategy.
• The company's mission is to create unique and innovative solutions that delight consumers and enhance their well-being, while also promoting sustainability and responsibility.
• IFF's commitment to diversity, equity, and inclusion is reflected in its global workforce, which represents over 100 nationalities.

Company Specialties:

• Fragrances
• Flavors
• Research & Development
• Research
• Insights and Trends
• Fragrance Ingredients
• Food Technology
• Nutrition
• Natural ingredients
• Food science
• Health
• Biosciences
• Pharma
• Culinary
• Perfume
• Biotech
• Probiotics
• Home care
• Ingredients
• enzymes
• probiotics
• extracts
• and animal nutrition

Company Website: www.iff.com

ASSUMPTION: IFF's extensive global presence and expertise in the fragrance and flavor industry make it an attractive employer for marketing professionals seeking to work for a global leader in their field.

📊 Role Analysis

Career Level: Mid to Senior Level (Managerial role with significant responsibilities and team leadership)

Reporting Structure: Reports directly to Senior Group Marketing Manager, Greater Asia

Work Arrangement: On-site (Mumbai, India) with potential for hybrid or remote work arrangements

Growth Opportunities:

• Potential to work on high-impact projects and drive business growth in the Indian Sub-Continent market.
• Opportunity to collaborate with global teams and gain exposure to international marketing strategies.
• Possibility to advance within the organization as the company continues to grow and expand its presence in the region.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact in a dynamic and growing market, while also gaining valuable experience working for a global leader in the industry.

🌍 Location & Work Environment

Office Type: On-site (Mumbai, India) with potential for hybrid or remote work arrangements

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India.
• The city is a major commercial and financial hub and is home to the headquarters of several Indian corporations.
• Mumbai is also a significant center for the entertainment industry, with Bollywood based in the city.
• The cost of living in Mumbai is generally higher than in other major Indian cities due to its urbanization and demand for housing.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements available

ASSUMPTION: Mumbai offers a vibrant and dynamic work environment, with numerous opportunities for professional growth and development. However, the cost of living may be higher than in other major Indian cities, and candidates should consider this when evaluating the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the IFF careers portal.
• Phone or video screening with the HR team.
• In-depth behavioral and technical interviews with the hiring manager and other team members.
• Final round interviews with senior leadership.
• Background and reference checks.

Key Assessment Areas:

• Cultural fit and alignment with IFF's values and mission.
• Problem-solving skills and analytical thinking.
• Communication and interpersonal skills.
• Marketing and brand management expertise.
• Understanding of the fragrance industry and consumer trends.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the fragrance industry and consumer trends in your application materials.
• Prepare for behavioral and technical interview questions that focus on your marketing and brand management experience.
• Research IFF's mission, values, and company culture to show your enthusiasm for the role and organization.
• Follow up with the hiring manager after your interview to express your interest in the position.

ATS Keywords: Marketing, Brand Management, Consumer Insights, Project Management, Fragrance Industry, FMCG, Market Research, Digital Media, Team Leadership, Communication, Trend Analysis, Olfactive Notes, Fragrance Language

ASSUMPTION: IFF's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Applicants should be prepared to demonstrate their expertise and enthusiasm for the role throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)
• Consumer research tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: Candidates should be proficient in using a variety of marketing and project management tools to effectively manage their workload and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and transparency in all aspects of our work.
• Respect: Valuing and appreciating the diversity of our employees, customers, and partners.
• Excellence: Striving for continuous improvement and delivering high-quality results.
• Collaboration: Working together to achieve common goals and drive success.
• Innovation: Embracing creativity and curiosity to push the boundaries of what's possible.

Work Style:

• Fast-paced and dynamic work environment with a focus on delivering results.
• Strong emphasis on teamwork and collaboration across functions and regions.
• Opportunities for professional growth and development within the organization.
• Focus on sustainability and social responsibility in all aspects of the business.

Self-Assessment Questions:

• How do your personal values align with IFF's core values?
• Can you provide an example of a time when you demonstrated strong collaboration skills to achieve a common goal?
• How do you approach continuous learning and improvement in your professional development?

ASSUMPTION: IFF's company culture emphasizes integrity, respect, excellence, collaboration, and innovation. Candidates should be prepared to demonstrate their alignment with these values and provide examples of their relevant skills and experiences during the interview process.

⚠️ Potential Challenges

• The role may require frequent travel within the Indian Sub-Continent and potentially to other regions.
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations.
• The role may involve managing a team with varying levels of experience and expertise.
• The fragrance industry can be competitive and dynamic, requiring adaptability and resilience.
• The cost of living in Mumbai may be higher than in other major Indian cities, which could impact the candidate's overall compensation package.

ASSUMPTION: Candidates should be prepared to manage the challenges associated with working in a fast-paced, dynamic industry and be open to the possibility of frequent travel and managing a team with varying levels of experience.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position in the FMCG sector, with a focus on the fragrance industry.
• However, the role at IFF offers the unique opportunity to work for a global leader in the industry and gain exposure to international marketing strategies.
• The career path for this role may lead to senior marketing leadership positions within the organization, with potential for regional or global responsibilities.

ASSUMPTION: Candidates should consider the unique opportunities and challenges associated with working for a global leader in the fragrance industry and evaluate their personal and professional goals when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a comprehensive market analysis and consumer insights report for a new fragrance launch in the Indian Sub-Continent.
• Collaborating with global and local customers and distributors to create tailored marketing strategies and value propositions for IFF's fragrance and technology offerings.
• Conducting consumer research and trend analysis to identify new business opportunities in the fragrance industry.

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the organization's priorities and the individual's skills and experiences. However, the examples provided offer a snapshot of the types of projects a Marketing Manager in this role might be expected to work on.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Indian Sub-Continent market and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful marketing campaign that the company has executed in the region, and what lessons were learned from that experience?
• How does the company approach sustainability and social responsibility in its business practices?
• What are the key priorities for this role in the first 90 days, and how will the company support the new hire in achieving those goals?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's culture, values, and long-term vision, as well as the specific expectations and priorities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing and brand management expertise, as well as your understanding of the fragrance industry and consumer trends.
• Prepare for behavioral and technical interview questions that focus on your marketing and brand management experience, as well as your problem-solving skills and analytical thinking.
• Research IFF's mission, values, and company culture to show your enthusiasm for the role and organization, and be prepared to discuss how your personal values align with the company's core values.
• Follow up with the hiring manager after your interview to express your interest in the position and inquire about the next steps in the recruitment process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.