📌 Core Information
🔹 Job Title: Marketing Manager, Industries (12 Month FTC)
🔹 Company: PA Consulting
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Minimum 2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to grow the PA brand and drive revenue growth
- Collaborating with internal teams to create and deliver thought leadership, content, and events
- Managing client relationships and account-based marketing initiatives
- Monitoring and optimizing campaign performance using data and insights
- Acting as a trusted marketing advisor to consultants across various global teams
ASSUMPTION: This role requires a versatile marketing professional with experience in various aspects of B2B marketing, strong communication skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Manage complex marketing campaigns that enhance the PA brand and drive revenue growth, delivering within timelines and budget, and measuring impact to optimize performance
✅ Develop clear and relevant buyer journeys for C&M campaigns, maintain sector web pages, Marketo journeys, paid advertising campaigns, email newsletters, and webinars
✅ Work with subject matter experts to develop thought leadership and insight pieces, ensuring they are communicated effectively in target accounts and the wider market
✅ Support the development of high-value business propositions and relevant promotional materials
✅ Write and activate social media content for LinkedIn and Haiilo, acting as a coach and mentor to consultant teams looking to develop skills and presence
✅ Manage internal stakeholder relationships, acting as a trusted marketing advisor to consultants across the GTMs in Europe and US
✅ Plan and deliver strategically important events (owned and sponsored)
✅ Support with capturing and tracking client contact information and grow the contact database, building and delivering specific account-based marketing and sector nurture programmes
✅ Ensure all marketing activities promote and develop the PA brand, proactively acting as an ambassador for PA’s purpose and brand
✅ Maintain accurate and timely budgeting and KPI reporting at sector, geographic, and global marketing levels
✅ Contribute and participate in wider marketing initiatives as required
ASSUMPTION: This role requires a hands-on approach to campaign delivery, with the ability to manage multiple projects and deadlines, and a strong focus on stakeholder management and collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in B2B marketing, including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc.
Required Skills:
- Proven experience in B2B marketing, with a strong track record of delivering successful campaigns and initiatives
- Excellent communication skills, with the ability to work effectively with stakeholders at all levels
- Strong project management skills, with the ability to manage multiple projects and deadlines
- Excellent attention to detail and written communication skills
- Ability to work independently and proactively engage with key stakeholders on progress and objectives
- Professional services or B2B marketing background
- Creativity, interest in design, and understanding of visual brand identity principles
Preferred Skills:
- Knowledge or experience within the FMCG, Retail, Consumer Tech, and Manufacturing sectors
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of delivering successful campaigns are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated, based on industry standards for a Marketing Manager role in London)
Benefits:
- Health and lifestyle perks accompanying private healthcare
- 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
- Generous company pension scheme
- Opportunity to get involved with community and charity-based initiatives
- Annual performance-based bonus
- PA share ownership
- Tax-efficient benefits (cycle to work, give as you earn)
Working Hours: Full-time (35 hours per week), with a hybrid work arrangement (minimum 2 days per week in the office)
ASSUMPTION: The estimated salary range is based on industry standards for a Marketing Manager role in London, with a mid-level experience requirement. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1940 (Over 80 years of experience in the industry)
Company Description:
- PA Consulting is a global consulting firm that helps clients solve complex business challenges
- The company operates across various industries, including consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport
- PA Consulting is committed to advancing equality and offers a range of benefits to support the physical, emotional, social, and financial well-being of its employees
Company Specialties:
- Business Consulting
- Digital Transformation
- Technology Consulting
- Data Analytics
- Cybersecurity
Company Website: www.paconsulting.com
ASSUMPTION: PA Consulting is a well-established global consulting firm with a strong reputation in its industry. Its large size and extensive experience make it an attractive employer for experienced marketing professionals seeking to work in a dynamic and challenging environment.
📊 Role Analysis
Career Level: Mid-Senior level (Experienced professional with 3-8 years of relevant work experience)
Reporting Structure: This role reports directly to the Global Marketing Director and works closely with various internal teams, including Content, PR, Brand, Digital, and Design
Work Arrangement: Hybrid (Minimum 2 days per week in the office, with the actual time spent and where spent varying by role or assignment, including up to 5 days per week on a client site)
Growth Opportunities:
- Potential to progress to a senior marketing role within the global marketing team
- Opportunities to work on diverse projects and gain exposure to various industries and clients
- Chance to develop leadership skills by managing and mentoring consultant teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a senior marketing role and gain exposure to various industries and clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 10 Bressenden Place, London, SW1E 5DN, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem
- The office is located in the Victoria district, close to public transportation links and various amenities
- The area is known for its bustling business environment and proximity to the Westminster government district
Work Schedule: Full-time (35 hours per week), with a hybrid work arrangement (minimum 2 days per week in the office)
ASSUMPTION: The office location in London offers a dynamic and stimulating work environment, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final round interview with the Global Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign planning and execution
- Stakeholder management and communication skills
- Data-driven decision-making and analytics
- Creativity and problem-solving skills
- Alignment with PA Consulting's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Research PA Consulting's brand, values, and recent projects to demonstrate your understanding of the company and its work
- Be prepared to discuss your approach to stakeholder management and collaboration
- Showcase your ability to work independently and manage multiple projects and deadlines
ATS Keywords: B2B Marketing, Campaign Management, Stakeholder Management, Digital Marketing, Social Media, Content Development, Event Delivery, Account-Based Marketing, CRM, Marketing Automation, Thought Leadership, Brand Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing campaign experience, skills, and alignment with PA Consulting's brand and values.
🛠️ Tools & Technologies
- Marketo
- LinkedIn
- Haiilo
- CRM (likely Salesforce or similar)
- Google Analytics
- Microsoft Office Suite
- Project management tools (likely Asana, Trello, or similar)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on campaign management, automation, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Ingenuity
- Collaboration
- Inclusion
- Integrity
- Courage
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering results and driving impact
- Adaptable and flexible, with the ability to manage multiple projects and deadlines
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment with multiple stakeholders?
- Are you comfortable managing multiple projects and deadlines, with a strong focus on stakeholder management and collaboration?
- Do you have a proven track record of delivering successful marketing campaigns in a B2B context?
- Are you comfortable working in a hybrid or remote work arrangement, with a minimum of 2 days per week in the office?
- Do you align with PA Consulting's brand and values, particularly ingenuity, collaboration, and inclusion?
ASSUMPTION: PA Consulting values a dynamic and collaborative work environment, with a strong focus on delivering results and driving impact. Candidates who align with these values and have experience working in a fast-paced, dynamic environment are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with a strong focus on stakeholder management and collaboration
- Working in a fast-paced, dynamic environment with multiple stakeholders
- Adapting to a hybrid or remote work arrangement, with a minimum of 2 days per week in the office
- Delivering results and driving impact in a large, global consulting firm with high expectations
ASSUMPTION: This role presents various challenges, including managing multiple projects and deadlines, working in a fast-paced environment, and adapting to a hybrid work arrangement. Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the consulting industry, this role offers a unique opportunity to work on diverse projects and gain exposure to various industries and clients
- Unlike other roles, this position requires a strong focus on stakeholder management and collaboration, with the ability to manage multiple projects and deadlines
- This role offers significant growth opportunities for the right candidate, with the potential to progress to a senior marketing role and gain exposure to various industries and clients
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager roles in the consulting industry. Candidates should carefully consider their fit for the specific requirements and demands of this position.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new service offering, targeting key industries and client segments
- Creating and delivering a thought leadership event, featuring industry experts and PA Consulting's subject matter experts, to drive brand awareness and generate leads
- Managing a targeted account-based marketing campaign, focusing on a specific client or industry vertical, to drive revenue growth and strengthen client relationships
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the marketing manager role at PA Consulting, requiring a strong focus on stakeholder management, collaboration, and campaign delivery.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign planning process and how it aligns with PA Consulting's brand and values?
- How do you approach stakeholder management and collaboration, particularly when working with multiple teams and projects?
- Can you provide an example of a successful marketing campaign you've led or contributed to, focusing on results and impact?
- How do you ensure that marketing activities promote and develop the PA brand, acting as an ambassador for the company's purpose and values?
- What opportunities exist for professional development and growth within the global marketing team?
ASSUMPTION: These key questions help candidates assess their fit for the role and gain insights into the company's marketing strategies, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact
- Research PA Consulting's brand, values, and recent projects to demonstrate your understanding of the company and its work
- Follow up within 2 weeks of submission, if you have not heard back from the HR team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
