Marketing Manager - Ingredients

📌 Core Information

🔹 Job Title: Marketing Manager - Ingredients

🔹 Company: Blue Diamond Growers

🔹 Location: Sacramento, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns
• Managing content across various formats
• Collaborating with cross-functional teams to enhance brand visibility
• Supporting demand generation efforts

ASSUMPTION: This role requires a strategic, data-driven mindset with a strong focus on performance marketing and communication initiatives.

📋 Key Responsibilities

✅ Develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media

✅ Plan, launch, and optimize advertising initiatives including Google Ads, LinkedIn, trade publications, and webinars

✅ Align campaign messaging with commercial and product strategies to ensure cohesive storytelling across platforms

✅ Guide strategic input on website enhancements, user journey mapping, and landing page optimization

✅ Lead social media strategy and manage content calendar, with a focus on LinkedIn for B2B engagement and thought leadership

✅ Build and manage a robust content calendar to support demand generation and awareness goals

✅ Produce and manage content across formats: blog posts, white papers, infographics, videos, eBooks, and podcasts

✅ Collaborate with cross-functional teams and subject matter experts to generate high-impact marketing content

✅ Lead the development and governance of a centralized marketing content repository; ensure consistency of messaging across all assets and platforms

✅ Manage marketing automation and CRM tools (e.g., HubSpot) to support lead generation and nurturing

✅ Optimize drip campaigns, email templates, and content delivery strategies to move leads through the marketing funnel

✅ Measure, analyze, and report on campaign effectiveness using tools like Google Analytics, HubSpot, and Power BI

✅ Track KPIs such as traffic, conversion rates, engagement, and ROI

✅ Use insights to refine content strategy and optimize future marketing initiatives

✅ Establish and maintain relationships with key media outlets and trade journalists

✅ Secure editorial coverage, press opportunities, and advertorial placements

✅ Draft and manage press releases, executive scripts, and thought leadership articles

✅ Develop event-specific marketing plans including pre-show promotion, booth messaging, on-site analytics, and post-event lead management

✅ Manage digital marketing and campaign budgets

✅ Forecast results across marketing channels and advise on investment strategy

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, Business, or related field

Experience: 5 years of marketing/communications experience with at least 3 years of B2B marketing/communications experience

Required Skills:

• Exceptional written and verbal communication skills
• Ability to work and collaborate as part of cross-functional team
• Understanding of and experience with global B2B brand/image development and management
• Familiarity with both traditional and digital media strategy, planning, and execution
• Experience with CRM and marketing automation tools (HubSpot preferred)
• Understanding and experience with traditional and digital media channels and production processes
• Creative, independent thinker, and self-starter
• Exceptional organizational skills and the agility to manage multiple initiatives and changing priorities
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel)
• Ability to travel up to 20% depending on tradeshow volume and regional market responsibilities

Preferred Skills:

• Experience with Google Ads and LinkedIn advertising platforms
• Familiarity with Power BI or similar data visualization tools
• Knowledge of the food and beverage industry

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results through data-driven strategies are preferred.

💰 Compensation & Benefits

Salary Range: $126,900.00 - $164,700.00 per year

Benefits:

• Health & Wellness Programs
• Career Advancement Opportunities
• Employee Wellness and Fitness Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role in the Sacramento, CA area, with consideration for the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Blue Diamond Growers operates in the Food and Beverage Services industry, focusing on the production and marketing of almonds and almond-based products

Company Size: Blue Diamond Growers has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1910, with a rich history and established market presence

Company Description:

• Blue Diamond Growers is the world's largest almond processing and marketing company
• Cooperatively owned by half of California's almond growers, producing over 80 percent of the world almond supply
• Focused on building markets and creating new products to deliver the benefits of almonds to the world

Company Specialties:

• Innovation
• Integrity
• Partnership
• Quality
• Supply Chain
• Operations
• Marketing
• and Information Technology

Company Website: http://www.bluediamond.com

ASSUMPTION: Blue Diamond Growers' focus on innovation, quality, and marketing makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development

Reporting Structure: The Marketing Manager - Ingredients will report directly to the Global Ingredients Marketing Director

Work Arrangement: This role is on-site, with the potential for up to 20% travel depending on tradeshow volume and regional market responsibilities

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the business
• Opportunities to work on global marketing initiatives and expand industry knowledge
• Chance to develop leadership skills through cross-functional team collaboration

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing an ideal platform for career growth and development.

🌍 Location & Work Environment

Office Type: Blue Diamond Growers' headquarters is located in Sacramento, CA, with additional facilities in Turlock and Salida, CA

Office Location(s): 1802 C Street, Sacramento, CA 95811, US; 1300 N. Washington, Turlock, CA 95380, US; 4800 Sisk Road, Salida, CA 95368, US

Geographic Context:

• Sacramento, CA, is the state capital and the sixth-largest city in California
• The city offers a diverse range of cultural, recreational, and entertainment opportunities
• Sacramento has a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Full-time, 40 hours per week, with the potential for up to 20% travel

ASSUMPTION: The Sacramento area provides a vibrant and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Ingredients Marketing Director
• In-person or virtual interview with the Global Ingredients Marketing Director and other key stakeholders
• Final round interview with the Senior Vice President of Global Ingredients

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Cross-functional team collaboration
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Blue Diamond Growers' mission and values
• Prepare examples of successful marketing campaigns you've led or contributed to
• Be ready to discuss your approach to data-driven marketing and campaign optimization

ATS Keywords: Marketing, B2B Marketing, Digital Marketing, Content Creation, Campaign Management, Social Media Strategy, CRM, Marketing Automation, Data Analysis, Communication, Collaboration, Project Management, Google Ads, LinkedIn, Event Marketing, Budget Management

ASSUMPTION: Blue Diamond Growers' interview process is designed to assess candidates' strategic thinking, creativity, and ability to work effectively in a cross-functional team environment.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Power BI
• Microsoft Office Suite (PowerPoint, Word, Excel)
• Google Ads
• LinkedIn

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Partnership
• Quality

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• How do you align with Blue Diamond Growers' values of innovation, integrity, and partnership?
• How do you approach working in a cross-functional team environment?
• How do you ensure the quality and consistency of marketing content across various platforms?

ASSUMPTION: Candidates who demonstrate a strong fit with Blue Diamond Growers' values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously
• Working with a diverse range of stakeholders, including global team members and external partners
• Adapting to changing market conditions and priorities
• Meeting tight deadlines and performance expectations

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the global ingredients market and the opportunity to work with a broad range of stakeholders
• Compared to other B2B marketing roles, this position offers a greater emphasis on global brand development and management
• Career path comparison: This role provides a strong foundation for growth into senior marketing leadership positions within the food and beverage industry

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, providing an ideal platform for career growth and development.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new almond-based ingredient
• Creating a comprehensive content strategy to support demand generation efforts for a key product line
• Managing a trade show booth and associated marketing activities to drive lead generation and brand awareness

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager - Ingredients role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Blue Diamond Growers' Global Ingredients division?
• What are the key priorities for the first 90 days in this role?
• How does Blue Diamond Growers support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the global ingredients market, and how can this role contribute to addressing them?
• How does Blue Diamond Growers foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Blue Diamond Growers' mission and values
• Prepare examples of successful marketing campaigns you've led or contributed to
• Follow up with the Global Ingredients Marketing Director one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.