📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: InterContinental Boston
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to build hotel awareness and promote customer loyalty
- Managing and growing the hotel's social media presence
- Collaborating with various teams to enhance marketing efforts
- Overseeing campaigns, including photo shoots, new collateral, and digital strategies
- Analyzing KPIs to ensure strategy has strong ROI and making data-driven recommendations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Propose and implement marketing strategies to build hotel awareness and promote customer loyalty
✅ Manage and grow the hotel's social media presence on various platforms
✅ Collaborate with teams to enhance marketing efforts, including sales, food and beverage, and public relations
✅ Oversee campaigns, including photo shoots, new collateral, and digital strategies
✅ Analyze KPIs to ensure strategy has strong ROI and make data-driven recommendations
✅ Attend local events to build the hotel's profile within the market
✅ Manage promotional packages and campaigns, including requesting creative, drafting communication plans, and sending marketing recaps
✅ Develop graphics and layouts for product illustrations, company logos, and Internet websites
✅ Lead weekly hotel marketing meetings to build out robust plans for activations
✅ Assist the hotel with various communication needs, including collaterals, signages, e-blasts, etc.
✅ Maintain an archive of images, photos, or previous work products
✅ Develop promotional concepts for the hotel to fill need periods, food and beverage sales, and expand awareness of on-site recreational activities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or equivalent work experience in a related field
Experience: 2-5 years of experience in digital marketing, social media management, or a related field
Required Skills:
- Proven experience with digital marketing tools and web analytics
- Understanding of SEO and content management systems
- Proficiency in social media platforms
- Excellent copywriting and editing skills
- Familiarity with CRM software
- Strong research and analytical skills
- Understanding of market trends and consumer behavior
- Experience in campaign management
- Fluency in English, both verbally and in writing
Preferred Skills:
- Experience with hotel marketing or hospitality industry
- Familiarity with the Boston market
ASSUMPTION: Candidates should have a strong background in digital marketing, social media management, and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 per year
Benefits:
- Medical, dental, vision, disability, and life insurance
- Flexible spending accounts
- Matching 401(k) retirement plan
- Paid time off and wellness programs
- Exclusive IHG hotel discounts worldwide
- Access to a wide variety of discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the hospitality industry in the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: Large (10,001+ employees)
Founded: 2003
Company Description:
- IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.
- The company operates a portfolio of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes.
- IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- and Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a large, global hospitality company with a strong brand presence and a commitment to sustainability and community involvement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of Sales and Marketing
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to grow into a senior marketing role or management position within the company
- Opportunities to work on high-profile campaigns and events
- Possibility to gain experience in various aspects of hotel marketing and operations
ASSUMPTION: This role offers opportunities for career growth and development within the hospitality industry.
🌍 Location & Work Environment
Office Type: Upscale, urban hotel setting
Office Location(s): Boston, Massachusetts, United States
Geographic Context:
- Boston is a major city on the East Coast of the United States
- The city is known for its rich history, culture, and educational institutions
- Boston has a vibrant food and entertainment scene, with many restaurants, museums, and sports teams
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The work environment is dynamic, fast-paced, and customer-focused, with the potential for irregular hours during peak seasons or special events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Social media management and analytics
- Campaign management and project planning
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the hospitality industry and the Boston market
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your approach to social media management and analytics
ATS Keywords: Digital Marketing, Social Media Management, Campaign Management, Hotel Marketing, Hospitality Industry, Boston Market
ASSUMPTION: The interview process will focus on assessing your marketing skills, industry knowledge, and cultural fit for the role.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Digital marketing tools (Google Analytics, Hootsuite, etc.)
- Campaign management software (e.g., Mailchimp, Constant Contact)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Putting the guest first
- Working as a team
- Doing the right thing
- Being innovative
- Thinking like an owner
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Attention to detail and quality-focused
- Customer-centric and service-oriented
Self-Assessment Questions:
- How do you align with the company's values, specifically 'Putting the guest first'?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you ensure the quality and accuracy of your work, especially when working under pressure?
- How do you approach customer service, and can you provide an example of a time when you went above and beyond for a customer?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on customer service, teamwork, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, customer-facing environment
- Adapting to changes in marketing strategies or priorities
- Dealing with budget constraints or resource limitations
- Addressing customer complaints or feedback
ASSUMPTION: These challenges are common in the hospitality industry and require strong project management, communication, and problem-solving skills to overcome.
📈 Similar Roles Comparison
- Marketing Manager vs. Digital Marketing Manager: Marketing Manager role is broader, focusing on both traditional and digital marketing channels, while Digital Marketing Manager is specialized in digital marketing strategies
- Marketing Manager vs. Brand Manager: Marketing Manager focuses on overall marketing strategies, while Brand Manager is responsible for maintaining and enhancing the brand image and identity
- Marketing Manager vs. Product Manager: Marketing Manager focuses on marketing strategies, while Product Manager oversees the entire product lifecycle, from development to launch and post-launch support
ASSUMPTION: Each role has its unique focus and responsibilities, requiring different skill sets and industry knowledge.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel restaurant
- Managing a hotel rebranding project, including new collateral, website updates, and social media presence
- Collaborating with the sales team to create targeted marketing campaigns for corporate events and group bookings
- Analyzing customer feedback and market trends to inform marketing strategies and improve customer satisfaction
ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives a Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest marketing challenges facing the hotel currently, and how can this role help address them?
- How does the hotel measure the success of its marketing campaigns, and what KPIs are most important?
- Can you provide examples of successful marketing campaigns the hotel has run in the past, and what made them successful?
- How does the hotel support the professional development and growth of its marketing team members?
- What are the most important qualities you look for in a Marketing Manager candidate?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's marketing strategies and goals.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your approach to social media management and analytics
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
