S

Marketing Manager - Italy

SolarEdge
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Italy

πŸ”Ή Company: SolarEdge

πŸ”Ή Location: Treviso, Italy

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 16, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for SolarEdge's residential business segment in Italy.
  • Overseeing marketing budgets and managing the execution of online and offline marketing initiatives.
  • Leading B2B and B2C marketing campaigns using a mix of digital advertising, content marketing, SEO/SEM, and performance-driven marketing.
  • Collaborating with customers on co-marketing initiatives to expand market share.
  • Working closely with the sales team to align marketing efforts with business development goals and revenue growth.

ASSUMPTION: This role requires a strategic and results-driven marketing manager with experience in executing both strategic and operational marketing initiatives. A hands-on approach and strong project management skills are essential for success in this position.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a marketing strategy for SolarEdge's residential business segment in Italy.

βœ… Oversee marketing budget and manage the execution of online and offline marketing initiatives.

βœ… Lead B2B and B2C marketing campaigns using a mix of digital advertising, content marketing, SEO/SEM, and performance-driven marketing.

βœ… Organize exhibition and customer-facing events to promote SolarEdge's brand.

βœ… Manage social media channels and content creation, ensuring a consistent and engaging brand voice across platforms.

βœ… Collaborate with customers on co-marketing initiatives to expand market share.

βœ… Create compelling marketing content, such as case studies, sales presentations, social media campaigns, and thought leadership pieces.

βœ… Work closely with the sales team to align marketing efforts with business development goals and revenue growth.

βœ… Ensure brand consistency across all marketing channels and maintain a strong regional presence.

βœ… Prepare and deliver marketing performance reports and presentations for the Country Manager, providing strategic insights and recommendations for continued growth.

ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative, strategic thinking, and the ability to work effectively under pressure to meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years of experience in marketing, preferably in renewables, technology, power electronics, or electric vehicles.

Required Skills:

  • Proficiency in digital marketing tools and platforms, with a proven track record of developing and executing successful marketing campaigns.
  • Experience with CRM tools, automation platforms, and data-driven marketing strategies.
  • Strong project management skills, including experience with cross-regional initiatives and multi-channel marketing.
  • Analytical mindset with the ability to track and optimize marketing performance and to interpret data to drive decision-making.
  • Native Italian, fluent in English. Spanish language knowledge is a plus.

Preferred Skills:

  • Experience working in a multinational environment.
  • Knowledge of the Italian renewable energy market.

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital marketing and data-driven strategies. Experience in the renewable energy industry or a related field is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI estimated based on market research and company size)

Benefits:

  • Health insurance and pension plan.
  • Flexible working hours and remote work options.
  • Employee discounts on SolarEdge products.
  • Opportunities for professional development and growth.

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional evening and weekend work may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SolarEdge operates in the renewable energy industry, focusing on smart energy technology and solutions. The company is a global leader in its field, with a strong presence in Italy and other European markets.

Company Size: SolarEdge is a mid-sized company with approximately 3,000 employees worldwide. This size allows for a more agile and innovative work environment, with opportunities for growth and career advancement.

Founded: SolarEdge was founded in 2006 and has since grown to become a publicly-traded company (NASDAQ: SEDG) with offices in 34 countries and millions of installations worldwide.

Company Description:

  • SolarEdge is a global leader in smart energy technology, with a focus on innovation, sustainability, and customer satisfaction.
  • The company offers a wide range of products and solutions, including solar inverters, battery storage, backup systems, EV charging, and AI-based energy management.
  • SolarEdge is committed to making clean, green energy the primary power source for homes, businesses, and beyond.

Company Specialties:

  • DC optimized inverters
  • PV inverters
  • PV power optimizers
  • PV monitoring
  • Energy storage solutions
  • UPS
  • Grid services solutions
  • Smart energy
  • Battery storage
  • EV charging

Company Website: http://www.solaredge.com

ASSUMPTION: SolarEdge's focus on innovation and sustainability makes it an attractive employer for candidates interested in making a positive impact on the environment and society.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Country Manager for Italy. The ideal candidate will have 5-10 years of marketing experience and be ready to take on a leadership role within the company.

Reporting Structure: The Marketing Manager will report directly to the Country Manager for Italy and work closely with the sales team, product managers, and other internal stakeholders to align marketing efforts with business development goals and revenue growth.

Work Arrangement: This is an on-site position based near Treviso, Italy. Occasional remote work may be possible, depending on the candidate's needs and the company's policies.

Growth Opportunities:

  • As SolarEdge continues to expand its presence in Italy and other European markets, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role within the company.
  • The company's focus on innovation and sustainability provides ample opportunities for professional development and growth in the renewable energy industry.
  • SolarEdge offers a dynamic and multicultural work environment, with opportunities to work on international projects and collaborate with colleagues from around the world.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and advance their career in the renewable energy industry.

🌍 Location & Work Environment

Office Type: SolarEdge's office in Treviso, Italy, is a modern and collaborative workspace designed to foster innovation and creativity. The office is located in a bustling business park with easy access to public transportation and amenities.

Office Location(s): Treviso, Italy

Geographic Context:

  • Treviso is a vibrant city located in the Veneto region of northern Italy, approximately 25 kilometers north of Venice.
  • The city is known for its rich history, beautiful architecture, and delicious food and wine.
  • Treviso is an ideal location for professionals seeking a high quality of life, with a low cost of living compared to other major Italian cities.

Work Schedule: The Marketing Manager will work standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional evening and weekend work required to attend events or meet project deadlines.

ASSUMPTION: The Treviso office provides a dynamic and collaborative work environment, with easy access to public transportation and amenities, making it an attractive location for professionals seeking a balance between work and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Country Manager for Italy and other key stakeholders
  • Final interview with the Global Marketing Director
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Budget management and resource allocation
  • Cross-functional collaboration and stakeholder management
  • Data analysis and reporting
  • Cultural fit and alignment with SolarEdge's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and data-driven strategies.
  • Demonstrate your understanding of the Italian renewable energy market and SolarEdge's products and services.
  • Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss your approach to strategy development, execution, and optimization.

ATS Keywords: Marketing strategy, digital marketing, B2B marketing, B2C marketing, content marketing, SEO/SEM, project management, analytical skills, social media management, collaboration, brand awareness, performance reporting, CRM tools, data-driven marketing, event organization, multitasking, initiative

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with SolarEdge's values. Candidates should be prepared to discuss their past experiences and accomplishments in detail and provide specific examples of their approach to marketing strategy development and execution.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • SEO/SEM tools (e.g., Google Analytics, SEMrush)
  • Project management software (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and technologies, including CRM software, marketing automation platforms, and data analysis tools. Familiarity with industry-specific tools and platforms is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Customer satisfaction
  • Collaboration
  • Agility
  • Integrity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Agile and adaptable
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working collaboratively with cross-functional teams and stakeholders?
  • Do you have a strong data-driven approach to marketing strategy development and execution?
  • Are you able to adapt quickly to changing priorities and market conditions?
  • Do you have a customer-focused mindset and a passion for delivering exceptional results?

ASSUMPTION: SolarEdge values innovation, sustainability, and customer satisfaction above all else. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

  • Managing a marketing budget and allocating resources effectively across multiple channels and initiatives.
  • Collaborating with cross-functional teams and stakeholders to align marketing efforts with business development goals and revenue growth.
  • Keeping up with the latest trends and best practices in digital marketing and data-driven strategies.
  • Balancing the demands of multiple marketing campaigns and initiatives simultaneously.
  • Adapting to the unique cultural and market dynamics of the Italian renewable energy industry.

ASSUMPTION: The Marketing Manager will face several challenges in this role, including managing a marketing budget, collaborating with cross-functional teams, and keeping up with the latest trends and best practices in digital marketing. Candidates should be prepared to demonstrate their ability to manage multiple priorities and adapt to the unique cultural and market dynamics of the Italian renewable energy industry.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing manager positions in the renewable energy industry, with a focus on digital marketing and data-driven strategies.
  • However, this role is unique in its focus on the Italian residential business segment and requires a strong understanding of the local market and cultural dynamics.
  • Candidates with experience in the Italian renewable energy industry or a related field may have an advantage in this role.

ASSUMPTION: While this role is similar to other marketing manager positions in the renewable energy industry, it is unique in its focus on the Italian residential business segment and requires a strong understanding of the local market and cultural dynamics. Candidates with experience in the Italian renewable energy industry or a related field may have an advantage in this role.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new solar inverter product in the Italian market.
  • Conducting market research and analysis to identify trends and opportunities in the Italian renewable energy industry.
  • Creating and implementing a social media strategy to increase brand awareness and engagement among Italian consumers.

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the Marketing Manager may be responsible for in this role. Candidates should be prepared to discuss their approach to marketing strategy development and execution, with a focus on digital marketing and data-driven strategies.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team structure and how this role fits into the organization?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the biggest challenges facing the Italian renewable energy industry, and how can this role help address them?
  • How does the company measure the success of its marketing initiatives, and what metrics are most important for this role?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and data-driven strategies.
  • Prepare examples of successful marketing campaigns you've led in the past and be ready to discuss your approach to strategy development, execution, and optimization.
  • If selected for an interview, be prepared to discuss your understanding of the Italian renewable energy market and SolarEdge's products and services.
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.