📌 Core Information
🔹 Job Title: Marketing Manager Italy (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local marketing strategies for the Italian market
- Managing local marketing activities and budgets
- Collaborating with global and local teams to execute campaigns
- Building and maintaining relationships with local agencies
- Acting as the brand guardian for Zalando in Italy
ASSUMPTION: This role requires a strong understanding of the Italian market and its consumers, as well as experience in marketing, preferably in B2C and consumer goods.
📋 Key Responsibilities
✅ Implementing a local touchpoint and media strategy for the Italian market
✅ Managing local marketing activities and budgets in alignment with the Marketing Lead
✅ Steering local agencies to ensure optimal campaign execution
✅ Localizing and executing global campaigns across various touchpoints
✅ Developing and implementing additional local marketing activities to support overall strategy
✅ Acting as the guardian of the Zalando brand by ensuring consistency in communication
ASSUMPTION: The role may require occasional travel to Italy to better understand the market and collaborate with local teams.
🎯 Required Qualifications
Education: Degree in Business Administration or Marketing
Experience: 1+ years of professional experience in Marketing, preferably in B2C and Consumer Goods
Required Skills:
- Strong understanding of various offline and online marketing channels
- Excellent stakeholder management skills
- Proficient analytical and reporting skills
- Native Italian speaker with fluent English
- Proficient in Excel
Preferred Skills:
- Experience in the fashion or beauty industry
- Spanish language skills
ASSUMPTION: While not explicitly stated, proficiency in digital marketing channels is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for the role and experience level)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando
- 30% off Lounge by Zalando
- Discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options
- Mental health support and coaching available
- Training platform and biannual peer-to-peer review
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 1-2 years of experience in the fashion e-commerce industry in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando is a leading online platform for fashion and lifestyle, operating in 25 markets across Europe
Company Size: Zalando has over 10,000 employees, providing a large and diverse work environment
Founded: Zalando was founded in Berlin in 2008
Company Description:
- Zalando is Europe’s leading online platform for fashion and lifestyle
- Offers a wide range of international brands and local labels
- Provides a one-stop fashion destination for inspiration, innovation, and interaction
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- Account management
Company Website: jobs.zalando.com
ASSUMPTION: Zalando's focus on sustainability and diversity, equity, and inclusion (D&I) is likely to be reflected in the company culture and hiring process.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in a dynamic, international environment
Reporting Structure: The Marketing Manager will report directly to the Marketing Lead and collaborate with various global and local teams
Work Arrangement: The role follows a hybrid working model, with up to 60% remote work per week
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on global campaigns and collaborate with international teams
- Access to training and development resources through Zalando's training platform
ASSUMPTION: The role may offer opportunities for international travel and exposure to different markets and cultures.
🌍 Location & Work Environment
Office Type: Zalando's headquarters in Berlin offer a modern and collaborative work environment
Office Location(s): Valeska-Gert-Straße 5, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving fashion scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The role follows a standard full-time work schedule, with the possibility of working remotely up to 60% of the time
ASSUMPTION: While the role is based in Berlin, the Marketing Manager may be required to travel to Italy to better understand the market and collaborate with local teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment
Key Assessment Areas:
- Marketing skills and experience
- Understanding of the Italian market and consumer behavior
- Stakeholder management and communication skills
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and understanding of the Italian market
- Prepare examples of your past marketing campaigns and their outcomes
- Research Zalando's company culture and values to demonstrate your alignment with the organization
ATS Keywords: Marketing, Italian market, consumer behavior, stakeholder management, analytical skills, campaign execution, brand guardian
ASSUMPTION: Zalando's hiring process is likely to be inclusive and focused on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing channels and campaigns the Marketing Manager is responsible for.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Think Big
- Stay Hungry, Stay Humble
- Act Now, Scale Fast, Fail Harder
- You Not I
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong understanding of the Italian market and consumer behavior?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you thrive in a fast-paced and dynamic work environment?
ASSUMPTION: Zalando's company culture is likely to be inclusive, collaborative, and focused on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies
- Balancing global and local marketing priorities
- Adapting to a hybrid work environment and remote collaboration
- Keeping up with the fast-paced nature of the fashion industry and e-commerce market
ASSUMPTION: The role may present challenges related to managing multiple stakeholders, balancing global and local priorities, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Local Marketing Manager or Country Marketing Manager position in other organizations
- However, Zalando's focus on sustainability and D&I may set it apart from other fashion e-commerce companies
- Career progression in this role may involve moving into a global marketing or management position within Zalando
ASSUMPTION: While this role is similar to other local marketing manager positions, Zalando's unique company culture and focus on sustainability and D&I may make it a more attractive option for certain candidates.
📝 Sample Projects
- Developing and executing a local marketing campaign to promote a new product launch in Italy
- Conducting market research to identify trends and opportunities in the Italian fashion market
- Collaborating with global and local teams to localize and execute a global marketing campaign in Italy
ASSUMPTION: The specific projects the Marketing Manager will work on will depend on the current marketing priorities and campaigns at Zalando.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within Zalando?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Zalando support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and your understanding of the company and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zalando careers page
- Tailor your resume and cover letter to highlight your marketing experience and understanding of the Italian market
- Prepare examples of your past marketing campaigns and their outcomes
- Research Zalando's company culture and values to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
