📌 Core Information
🔹 Job Title: Marketing Manager - Italy/Spain
🔹 Company: KION Group
🔹 Location: Cernusco sul Naviglio, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing marketing strategies for Italy and Spain
- Managing regional marketing budget and controlling mechanisms
- Collaborating with central marketing teams and regional sales
- Executing trade shows, regional campaigns, sales enablement, and customer communications
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving performance targets and delivering innovative solutions.
📋 Key Responsibilities
✅ Raise Dematic brand awareness through events and marketing projects
✅ Set strategic plans, budgets, and controlling mechanisms to deliver performance targets
✅ Develop and define innovative and standard solutions to satisfy customer requirements
✅ Build relationships with customers through effective communication and collaboration
✅ Contribute to the achievement of company-wide goals and targets
✅ Support the development of Italy/Spain go-to-market strategy and marketing strategy
✅ Position and differentiate Dematic in the market through events and customer education
✅ Deliver qualified leads and model KION Group values
ASSUMPTION: This role requires a strong focus on customer experience, market monitoring, and sales enablement to drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree required, Master's degree strongly preferred
Experience: 5+ years of marketing and communications experience in a global, matrix organization
Required Skills:
- Native Spanish language skills
- Native Italian language skills
- Professional English language skills
- Excellent communication and influencing skills
- Strong team player with creative thinking and collaboration skills
- Ability to travel based on business needs
- Experienced user of Marketo
Preferred Skills:
- Experience in the intralogistics industry
- Familiarity with automation and supply chain solutions
ASSUMPTION: Given the global nature of the role, strong language skills and cultural awareness are crucial for success.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates)
Benefits:
- Career Development
- Competitive Compensation And Benefits
- Pay Transparency
- Global Opportunities
Working Hours: Full-time, with flexibility for business travel
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, focusing on industrial trucks, related services, and supply chain solutions
Company Size: 10,001+ employees, with a global presence and a strong focus on innovation and collaboration
Founded: 2006, with a rich history in intralogistics and material handling
Company Description:
- KION Group is the world's largest manufacturer of forklift trucks and warehouse handling equipment in Europe
- Offers a wide range of products and services, including automation and intralogistics solutions
- Emphasizes integrity, collaboration, courage, and excellence as core values
Company Specialties:
- Industrial trucks
- Related services and supply chain solutions
- Automation and forklift trucks
Company Website: http://www.kiongroup.com
ASSUMPTION: KION Group's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management, with potential for growth and progression
Reporting Structure: Reports directly to the Senior Manager Field Marketing – EMEA, with close collaboration with central marketing teams and regional sales
Work Arrangement: On-site, with flexibility for business travel
Growth Opportunities:
- Potential for international assignments and global career development
- Chance to work on diverse marketing projects and campaigns
- Opportunity to drive business growth and make a significant impact on the company's success
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Cernusco sul Naviglio, Lombardy, Italy
Geographic Context:
- Cernusco sul Naviglio is located in the Lombardy region of Italy, near Milan
- The area offers a mix of urban and rural environments, with easy access to cultural attractions and recreational activities
- Italy is known for its rich history, vibrant culture, and diverse cuisine
Work Schedule: Full-time, with flexibility for business travel and occasional overtime
ASSUMPTION: The location offers a unique blend of cultural experiences and professional opportunities, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Language skills (Spanish, Italian, and English)
- Marketing and communications expertise
- Cultural awareness and adaptability
- Problem-solving and decision-making skills
Application Tips:
- Highlight relevant marketing and communications experience, with a focus on global and matrix organizations
- Demonstrate strong language skills and cultural awareness in your application materials
- Tailor your resume and cover letter to emphasize your fit with the company's values and the role's requirements
ATS Keywords: Marketing Manager, Italy/Spain, Global Marketing, Matrix Organization, Brand Awareness, Customer Experience, Trade Shows, Campaigns, Sales Enablement, Marketo
ASSUMPTION: The application process may vary depending on the hiring manager and the company's current hiring needs.
🛠️ Tools & Technologies
- Marketo
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The required tools and technologies may vary depending on the company's current tech stack and the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Courage
- Excellence
Work Style:
- Dynamic and collaborative
- Focused on innovation and continuous improvement
- Results-driven and customer-centric
Self-Assessment Questions:
- How do you embody KION Group's core values in your daily work?
- Can you provide an example of a time when you successfully collaborated with a diverse, global team?
- How do you approach continuous learning and professional development?
ASSUMPTION: KION Group values candidates who are strong cultural fits, with a focus on integrity, collaboration, and a commitment to excellence.
⚠️ Potential Challenges
- Managing a regional marketing budget and delivering performance targets
- Balancing strategic planning with day-to-day marketing activities
- Navigating a global, matrix organization and building effective cross-functional relationships
- Adapting to the unique cultural and linguistic nuances of the Italy/Spain markets
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the company's products, services, and market position.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or a Field Marketing Manager, with a focus on external-facing marketing activities and customer experience
- Unlike other marketing roles, this position requires native-level language skills in Spanish and Italian, as well as professional English proficiency
- Career progression may include opportunities for international assignments or moving into a more senior marketing role within the organization
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and customer engagement
- Managing a trade show or event, including logistics, vendor management, and on-site execution
- Conducting market research and analysis to inform strategic marketing decisions and improve customer experience
ASSUMPTION: These sample projects are intended to illustrate the types of marketing activities and initiatives that the successful candidate may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Italy/Spain markets?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the marketing team in the Italy/Spain markets, and how can this role help address them?
- How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your strong language skills and cultural awareness
- Prepare examples of your marketing projects and initiatives, with a focus on global and matrix organizations
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
