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Marketing Manager - Italy/Spain

KION Group
Full-time
On-site
Cernusco sul Naviglio, Lombardy, Italy
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Italy/Spain

πŸ”Ή Company: KION Group

πŸ”Ή Location: Cernusco sul Naviglio, Lombardy, Italy

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and implementing marketing strategies for Italy and Spain
  • Managing regional marketing budget and controlling mechanisms
  • Collaborating with central marketing teams and regional sales
  • Executing trade shows, regional campaigns, sales enablement, and customer communications

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving performance targets and delivering innovative solutions.

πŸ“‹ Key Responsibilities

βœ… Raise Dematic brand awareness through events and marketing projects

βœ… Set strategic plans, budgets, and controlling mechanisms to deliver performance targets

βœ… Develop and define innovative and standard solutions to satisfy customer requirements

βœ… Build relationships with customers through effective communication and collaboration

βœ… Contribute to the achievement of company-wide goals and targets

βœ… Support the development of Italy/Spain go-to-market strategy and marketing strategy

βœ… Position and differentiate Dematic in the market through events and customer education

βœ… Deliver qualified leads and model KION Group values

ASSUMPTION: This role requires a strong focus on customer experience, market monitoring, and sales enablement to drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree required, Master's degree strongly preferred

Experience: 5+ years of marketing and communications experience in a global, matrix organization

Required Skills:

  • Native Spanish language skills
  • Native Italian language skills
  • Professional English language skills
  • Excellent communication and influencing skills
  • Strong team player with creative thinking and collaboration skills
  • Ability to travel based on business needs
  • Experienced user of Marketo

Preferred Skills:

  • Experience in the intralogistics industry
  • Familiarity with automation and supply chain solutions

ASSUMPTION: Given the global nature of the role, strong language skills and cultural awareness are crucial for success.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market rates)

Benefits:

  • Career Development
  • Competitive Compensation And Benefits
  • Pay Transparency
  • Global Opportunities

Working Hours: Full-time, with flexibility for business travel

ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Machinery Manufacturing, focusing on industrial trucks, related services, and supply chain solutions

Company Size: 10,001+ employees, with a global presence and a strong focus on innovation and collaboration

Founded: 2006, with a rich history in intralogistics and material handling

Company Description:

  • KION Group is the world's largest manufacturer of forklift trucks and warehouse handling equipment in Europe
  • Offers a wide range of products and services, including automation and intralogistics solutions
  • Emphasizes integrity, collaboration, courage, and excellence as core values

Company Specialties:

  • Industrial trucks
  • Related services and supply chain solutions
  • Automation and forklift trucks

Company Website: http://www.kiongroup.com

ASSUMPTION: KION Group's extensive product portfolio and global presence offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level management, with potential for growth and progression

Reporting Structure: Reports directly to the Senior Manager Field Marketing – EMEA, with close collaboration with central marketing teams and regional sales

Work Arrangement: On-site, with flexibility for business travel

Growth Opportunities:

  • Potential for international assignments and global career development
  • Chance to work on diverse marketing projects and campaigns
  • Opportunity to drive business growth and make a significant impact on the company's success

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): Cernusco sul Naviglio, Lombardy, Italy

Geographic Context:

  • Cernusco sul Naviglio is located in the Lombardy region of Italy, near Milan
  • The area offers a mix of urban and rural environments, with easy access to cultural attractions and recreational activities
  • Italy is known for its rich history, vibrant culture, and diverse cuisine

Work Schedule: Full-time, with flexibility for business travel and occasional overtime

ASSUMPTION: The location offers a unique blend of cultural experiences and professional opportunities, with a strong focus on work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with senior leadership

Key Assessment Areas:

  • Language skills (Spanish, Italian, and English)
  • Marketing and communications expertise
  • Cultural awareness and adaptability
  • Problem-solving and decision-making skills

Application Tips:

  • Highlight relevant marketing and communications experience, with a focus on global and matrix organizations
  • Demonstrate strong language skills and cultural awareness in your application materials
  • Tailor your resume and cover letter to emphasize your fit with the company's values and the role's requirements

ATS Keywords: Marketing Manager, Italy/Spain, Global Marketing, Matrix Organization, Brand Awareness, Customer Experience, Trade Shows, Campaigns, Sales Enablement, Marketo

ASSUMPTION: The application process may vary depending on the hiring manager and the company's current hiring needs.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Microsoft Office Suite
  • CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies may vary depending on the company's current tech stack and the candidate's specific role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Courage
  • Excellence

Work Style:

  • Dynamic and collaborative
  • Focused on innovation and continuous improvement
  • Results-driven and customer-centric

Self-Assessment Questions:

  • How do you embody KION Group's core values in your daily work?
  • Can you provide an example of a time when you successfully collaborated with a diverse, global team?
  • How do you approach continuous learning and professional development?

ASSUMPTION: KION Group values candidates who are strong cultural fits, with a focus on integrity, collaboration, and a commitment to excellence.

⚠️ Potential Challenges

  • Managing a regional marketing budget and delivering performance targets
  • Balancing strategic planning with day-to-day marketing activities
  • Navigating a global, matrix organization and building effective cross-functional relationships
  • Adapting to the unique cultural and linguistic nuances of the Italy/Spain markets

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the company's products, services, and market position.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Regional Marketing Manager or a Field Marketing Manager, with a focus on external-facing marketing activities and customer experience
  • Unlike other marketing roles, this position requires native-level language skills in Spanish and Italian, as well as professional English proficiency
  • Career progression may include opportunities for international assignments or moving into a more senior marketing role within the organization

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with ample opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive brand awareness and customer engagement
  • Managing a trade show or event, including logistics, vendor management, and on-site execution
  • Conducting market research and analysis to inform strategic marketing decisions and improve customer experience

ASSUMPTION: These sample projects are intended to illustrate the types of marketing activities and initiatives that the successful candidate may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the Italy/Spain markets?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development and growth of its marketing employees?
  • What are the most significant challenges facing the marketing team in the Italy/Spain markets, and how can this role help address them?
  • How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the marketing team's priorities and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as your strong language skills and cultural awareness
  • Prepare examples of your marketing projects and initiatives, with a focus on global and matrix organizations
  • Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.