Marketing Manager, Japan

📌 Core Information

🔹 Job Title: Marketing Manager, Japan

🔹 Company: Roblox

🔹 Location: Japan

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Tokyo office) with hybrid model

🚀 Job Overview

Key aspects of this role include:

• Building and managing relationships with Roblox influencers in Japan
• Planning and executing influencer-driven campaigns
• Leading content planning and day-to-day operations for Roblox Japan’s social media channels
• Collaborating with global teams and navigating internal documentation
• Working in a fast-paced environment with multiple stakeholders

ASSUMPTION: This role requires a high level of autonomy and strong project management skills to balance multiple tasks and deadlines.

📋 Key Responsibilities

✅ Build and manage relationships with Roblox influencers, including offering proactive support and creative guidance

✅ Plan and execute influencer-driven campaigns, from ideation to coordination

✅ Lead content planning and day-to-day operations for Roblox Japan’s social media channels, ensuring alignment with our brand and local trends

✅ Report to APAC Marketing Lead

ASSUMPTION: This role may require occasional weekend work or late-night communication with influencers or global team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in marketing, ideally with a strong background in influencer marketing and social media management

Required Skills:

• Native-level Japanese proficiency to create and localize marketing assets
• Business-level English skills to collaborate with global team members and navigate internal documentation
• Hands-on experience working with Japanese influencers as part of brand campaigns or partnerships
• Proven track record of managing projects and working effectively with agencies and external partners
• Highly motivated, organized, and capable of working across teams and stakeholders in a fast-paced environment
• Strong interest in the gaming industry and/or familiarity with Roblox

Preferred Skills:

• Experience working with global teams and navigating cross-cultural communication
• Familiarity with Roblox's platform and user base

ASSUMPTION: Candidates with experience in the gaming industry or familiarity with Roblox may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Japan with 7+ years of experience, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and holiday policies
• Employee stock options
• Gaming and virtual event perks

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Roblox is a leading global platform for user-generated digital experiences, with a strong focus on gaming, social interaction, and creativity.

Company Size: Roblox has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Roblox was founded in 2004 and has since grown into a publicly-traded company with a strong global presence.

Company Description:

• Roblox's vision is to reimagine the way people come together, connecting a billion people with optimism and civility.
• The platform is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio.
• Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore).

Company Specialties:

• User-generated content
• Virtual building
• Physics
• Social gaming
• Mobile gaming
• Game-development tools
• Scalability
• Cloud
• Social Network
• Consumer Product
• Distributed Systems
• Computer Graphics
• Rendering
• MMO
• Instant Messaging
• and Virtual Reality

Company Website: careers.roblox.com

ASSUMPTION: Roblox's unique platform and user base provide a dynamic and engaging environment for marketing professionals.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Marketing Manager, Japan, reports directly to the Marketing Lead, APAC.

Work Arrangement: This role follows a hybrid work arrangement, with in-office days on Tuesday, Wednesday, and Thursday, and optional in-office days on Monday and Friday.

Growth Opportunities:

• Potential advancement to a senior or director-level role within the marketing department
• Expansion of responsibilities to cover additional regions or product lines
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: Successful candidates will have the opportunity to grow their careers within Roblox's expanding global marketing team.

🌍 Location & Work Environment

Office Type: Roblox's Tokyo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 970 Park Pl, San Mateo, California 94403, US (headquarters); Tokyo, Japan (Japan office)

Geographic Context:

• Japan is a major market for Roblox, with a large and active user base
• The Tokyo office is centrally located, providing easy access to public transportation and amenities
• The hybrid work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (see above)

ASSUMPTION: The hybrid work arrangement may be subject to change based on business needs and local guidelines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Marketing Lead, APAC
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Roblox's values
• Marketing and influencer management skills
• Project management and organizational skills
• Communication and collaboration skills
• Japanese language proficiency and local market knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and influencer management experience
• Demonstrate your understanding of the Japanese market and Roblox's platform
• Prepare examples of successful influencer campaigns or social media strategies you've executed in the past
• Showcase your ability to work effectively in a fast-paced, collaborative environment

ATS Keywords: Influencer Marketing, Social Media Management, Project Management, Collaboration, Creativity, Organization, Gaming Industry Knowledge, Japanese Proficiency, English Proficiency

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability.

🛠️ Tools & Technologies

• Roblox Studio (for creating and managing user-generated content)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Optimism
• Civility
• Innovation
• Collaboration
• Growth

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on user-generated content and community engagement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you share Roblox's values of optimism and civility?
• Are you comfortable working in a fast-paced, collaborative environment with global team members?
• Do you have a strong interest in the gaming industry and a passion for creating engaging user experiences?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Roblox's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Navigating cross-cultural communication and collaboration with global team members
• Adapting to changes in the gaming industry and Roblox's platform
• Balancing the demands of influencer relationships, campaign execution, and social media management

ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in Roblox's dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer partnerships and user-generated content
• Roblox's unique platform and user base present both opportunities and challenges for marketing professionals
• This role offers the potential for growth and leadership within Roblox's expanding global marketing team

ASSUMPTION: Candidates with experience in gaming or influencer marketing may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Planning and executing a high-impact influencer campaign to drive user growth in Japan
• Developing and implementing a localized social media strategy to engage the Japanese user base
• Collaborating with global teams to create and launch a new in-game event or feature

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Marketing Manager, Japan, may be responsible for, but the specific projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in Japan, and how can this role help address them?
• How does Roblox support the growth and development of its marketing team members?
• What opportunities exist for collaboration and knowledge-sharing with global marketing teams?
• How does Roblox measure the success of its influencer partnerships and marketing campaigns?
• What is the company's long-term vision for the Japanese market, and how does this role contribute to that vision?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and influencer management experience
• Prepare examples of successful influencer campaigns or social media strategies you've executed in the past
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.