Marketing Manager, Japan

📌 Core Information

🔹 Job Title: Marketing Manager, Japan

🔹 Company: INSIGHTEC

🔹 Location: Tokyo, Japan

🔹 Job Type: On-site

🔹 Category: Medical Device

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing outbound marketing activities and downstream operations in Japan
• Overseeing innovative marketing programs and creating demand in the market
• Collaborating with medical professionals, societies, and government officials
• Acting as the voice of the customer for corporate marketing strategies

ASSUMPTION: The position focuses on introducing and enhancing awareness of focused ultrasound procedures in Japan, requiring strong partnerships with healthcare entities and government bodies.

📋 Key Responsibilities

✅ Run integrated marketing programs to boost awareness and demand

✅ Support sales pipeline acceleration and market adoption efforts

✅ Develop marketing collateral and tools for sales enablement

✅ Plan and execute new product launches and releases

✅ Conduct market research and be a subject-matter expert on market dynamics

✅ Organize company events and tradeshows

✅ Utilize media channels for creating patient awareness

✅ Monitor healthcare trends and reimbursement policies impacting products

✅ Collaborate with key opinion leaders and societies for strategy development

✅ Manage relationships and develop strategies for product reimbursement

✅ Track and manage marketing budgets and ROI

✅ Supervise marketing vendors and agencies regionally

ASSUMPTION: Responsibilities entail a mix of strategic planning and tactical execution to foster market growth and enhance brand position within the Japanese healthcare industry.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: At least 5 years of marketing experience, preferably in the medical device or healthcare industries

Required Skills:

• Project management expertise
• Effective English communication skills
• Creative and strategic thinking capabilities

Preferred Skills:

• Experience with digital marketing campaigns
• Deep understanding of the Japanese healthcare industry

ASSUMPTION: Candidates are expected to have senior-level marketing capabilities with specialty knowledge in healthcare, emphasizing their role in advocating and executing high-impact marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified, candidates are advised to inquire during the interview stage

Benefits:

• Healthcare benefits
• Opportunities for international collaboration
• Professional development and growth

Working Hours: 40 hours per week with potential for flexible scheduling aligned to project needs

ASSUMPTION: The compensation package is designed to attract experienced candidates in the medical device sector, offering standard industry benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Device with a focus on innovative healthcare solutions

Company Size: 201-500 employees, providing a conducive environment for growth and collaboration

Founded: 1999, with a strong track record in healthcare innovation

Company Description:

• Pioneers in incisionless surgery using focused ultrasound technology
• Global presence with operations in key markets across the world
• Continuous research and development in collaboration with academic institutions

Company Specialties:

• Medical devices
• MRgFUS (Magnetic Resonance-guided Focused Ultrasound)
• Focused ultrasound technology

Company Website: Insightec Website

ASSUMPTION: INSIGHTEC provides a dynamic workplace for individuals passionate about advancing healthcare technologies, leveraging global expertise and innovative practices.

📊 Role Analysis

Career Level: Mid to Senior level role with leadership responsibilities

Reporting Structure: Reports directly to the Japan Country Manager, with insights provided to Corporate Marketing

Work Arrangement: Primarily on-site with potential travel requirements for conferences and events

Growth Opportunities:

• Leadership development in a cutting-edge technology company
• In-depth exposure to international market strategies
• Advancement potential within global operations and marketing reach

ASSUMPTION: This role is ideal for a professional seeking to enhance their strategic influence and leadership within the medical device sector in a global context.

🌍 Location & Work Environment

Office Type: Innovative and collaborative workspaces designed to foster team interaction

Office Location(s): Hachioji First Square 7F, 3-20-6, Myojincho, Hachioji-shi, Tokyo, Japan

Geographic Context:

• Located within a hub of medical and technological innovation
• Proximity to key healthcare and academic institutions
• Thriving business district offering opportunities for collaboration and development

Work Schedule: Standard work hours, with flexibility to accommodate workload and event schedules

ASSUMPTION: The Tokyo location provides a strategic base for engaging with local healthcare professionals and institutions, supporting INSIGHTEC's mission in advancing medical technology adoption.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR for role alignment and expectations
• Technical interview focusing on marketing strategy and healthcare experience
• Final interview with senior management and key team members

Key Assessment Areas:

• Ability to drive innovative marketing strategies
• Proficiency in managing cross-functional teams and projects
• Knowledge of the Japanese healthcare industry's regulatory landscape

Application Tips:

• Highlight experience in the healthcare industry, particularly in medical device marketing
• Demonstrate strong project management and leadership skills in your application
• Prepare to discuss past successful campaigns and their impact on market growth

ATS Keywords: Marketing Manager, Healthcare Marketing, MRgFUS, Digital Marketing, Japan, Medical Device, Market Strategy, Project Management

ASSUMPTION: The application process is structured to identify candidates with both strategic insight and practical experience in handling complex marketing landscapes within the medical device field.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• CRM Software like Salesforce
• Digital Marketing Tools including SEO and Social Media Analytics

ASSUMPTION: Proficiency with these tools is crucial for executing effective marketing strategies and measuring their success in a data-driven healthcare environment.

👔 Cultural Fit Considerations

Company Values:

• Integrity and dedication to patient care
• Commitment to innovation and quality
• Emphasis on teamwork and leveraging diverse backgrounds

Work Style:

• Collaborative and inclusive environment
• Innovation-driven and flexible approach to challenges
• Empowerment of individuals to contribute innovative ideas

Self-Assessment Questions:

• How do I align with INSIGHTEC's mission and values?
• Can I thrive in a fast-paced, innovation-driven environment?
• Am I prepared to collaborate within a global team and drive impactful marketing strategies?

ASSUMPTION: Cultural fit is crucial to foster a supportive and innovative work environment that aligns with INSIGHTEC's mission to transform patient care globally.

⚠️ Potential Challenges

• Navigating complex regulatory environments in Japan
• Coordination across cross-functional global teams
• Adapting marketing strategies to rapidly changing market dynamics
• Securing buy-in from diverse stakeholders and key opinion leaders

ASSUMPTION: Understanding the intricacies of Japan's healthcare system and managing diverse stakeholder expectations are anticipated challenges for the role.

📈 Similar Roles Comparison

• Consult other regional marketing manager roles in multinational companies for insight on core responsibilities
• Compare with strategic marketing roles within other healthcare technology firms to gauge industry trends
• Assess the level of autonomy and leadership expected in similar roles across the medical device industry

ASSUMPTION: A comparison with similar regional leadership roles can provide insights into unique expectations and growth trajectories within INSIGHTEC.

📝 Sample Projects

• Developing multi-channel marketing campaigns for new product launches in the medical field
• Collaborating with healthcare professionals to enhance product advocacy and societal endorsement
• Leading comprehensive market research initiatives to refine product strategies and improve market penetration

ASSUMPTION: Sample projects reflect the strategic and operational aspects of the role, emphasizing cross-functional collaboration and innovative marketing deliverables.

❓ Key Questions to Ask During Interview

• What are the current challenges and priorities for INSIGHTEC's marketing strategy in Japan?
• How does the company measure success in its marketing campaigns?
• What are the opportunities for professional growth within the role and company?
• Can you provide more insight into the collaborative dynamics with global teams?
• How does INSIGHTEC adapt to emerging trends in the healthcare industry?

ASSUMPTION: These questions will help candidates align their expectations with INSIGHTEC's strategic goals and operational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a comprehensive resume highlighting relevant healthcare marketing experience
• Include a cover letter that details your strategic approach to marketing challenges
• Be ready to discuss your experience with market research and campaign execution
• Ensure all documents are tailored to the role's specific requirements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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