Marketing Manager - Japan

📌 Core Information

🔹 Job Title: Marketing Manager - Japan

🔹 Company: Rapid7

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and delivering a high-impact regional marketing plan to meet Japan's marketing pipeline and revenue goals
• Collaborating with various teams to create an integrated marketing strategy
• Executing localized marketing initiatives to build awareness and engage buyers
• Working closely with the local Go-to-Customer leadership team to create an integrated regional marketing strategy

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to balance creative ideas with execution. The ideal candidate will have experience working within a global organization and be comfortable managing multiple stakeholders.

📋 Key Responsibilities

✅ Develop & deliver a high-impact Regional Marketing plan: ownership for meeting Japan Marketing pipeline build and revenue goals, collaborating closely with centralised marketing functions (global campaign development, website development etc.) to influence and ensure alignment of priorities to meet local requirements.

✅ Be an advocate for the region; align & collaborate with key stakeholders to ensure regional dependencies and requirements are clearly communicated with global and corporate teams.

✅ Deliver a localisation strategy to support greater impact of brand awareness, campaigns and content for the region - including website, customer references, content and digital assets.

✅ Monitor and track regional marketing performance to goals, identifying key areas for conversion and optimisation.

✅ Work directly on localised Account Based Marketing (ABM) programs for success in the region.

✅ Deliver customer expansion programs aligned to the Customer Success team to increase our contact database, improve engagement, and uncover cross-sell opportunities.

✅ Be responsible for Channel Marketing, develop strong channel marketing campaigns with priority regional Distributors, resellers, MSSPs and Tech Alliance Partners to deliver joint-pipeline.

✅ Be proficient and accountable for allocated budget, tracking and compliance.

✅ Manage local lead qualification process, working closely with the Business Development team for lead follow-up, nurturing, and outbound campaigns to improve conversion rates and ROI.

✅ Work with the Global Customer Advocacy Manager, deliver regional customer advocates into the Advocacy Program, identify and support regional customer references and case studies.

✅ Build brand awareness in the region by leveraging local spokespeople and corporate resources including thought leadership, associations, social media influencers and communities.

ASSUMPTION: The role requires a mix of strategic planning, hands-on execution, and stakeholder management. The ideal candidate will have experience in demand generation, field marketing, and partner marketing, with a strong focus on execution and analytics.

🎯 Required Qualifications

Education: Preferably educated to degree level (or equivalent) with previous B2B marketing experience within SaaS / Software / Technology.

Experience: Min 5 years marketing experience, preferably in the IT Security or Cloud industries

Required Skills:

• Excellent language skills, fluent in English and Japanese
• The ability to think strategically and align multiple stakeholder groups
• A focus on execution, analytic-mind and well-structured approach to marketing
• Adaptability in a fast-paced, high-growth atmosphere
• Ability to work autonomously
• Creative and exceptional organisational skills with keen eye for detail
• Proficient in Salesforce (campaign set up, reporting etc.)
• Exceptional organisational and project management skills are essential - simultaneously managing multiple projects, campaigns, stakeholders and deliverables to track against goals.
• An integrated marketing mindset - proven history of delivering regional campaigns that deliver inbound and outbound demand across multiple marketing channels, with strong expertise in at least two key marketing disciplines i.e. ABM, digital, SEO, content, demand generation, web and/or events highly desirable.
• Being proactive, flexible and adaptable, with an ability to work autonomously, with personal motivation to continuously deliver results (leads, pipeline, ROI etc) in a fast-paced, high-growth environment.
• Experience using Marketing automation to build, test and execute end-to-end campaigns and knowledge of digital tech such as Terminus.

Preferred Skills:

• Experience working within a global organisation

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on demand generation and field marketing. Experience in the IT Security or Cloud industries is preferred, but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Japan with 5-10 years of experience, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard business hours (9:00 AM - 5:30 PM JST), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The final salary offer will be made at the discretion of Rapid7.

📌 Applicant Insights

🔍 Company Context

Industry: Rapid7 operates in the Computer and Network Security industry, focusing on information security, vulnerability management, penetration testing, and compromised user detection.

Company Size: Rapid7 is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Rapid7 was founded in 2000 and has since grown to become a leading provider of security solutions.

Company Description:

• Rapid7 is creating a more secure digital future for all by helping organizations strengthen their security programs in the face of accelerating digital transformation.
• Their portfolio of best-in-class solutions empowers security professionals to manage risk and eliminate threats across the entire threat landscape.
• Trusted by more than 10,000 customers worldwide, Rapid7's industry-leading solutions and services help businesses stay ahead of attackers, ahead of the competition, and future-ready for what's next.

Company Specialties:

• Information Security
• Vulnerability Management
• Penetration Testing
• Compromised User Detection
• Mobile Risk Management
• Enterprise Control Monitoring
• Strategic Services
• Security Programs
• Application Testing
• Automation
• Analytics
• Intrusion Detection
• Attack Surface Management

Company Website: https://r-7.co/3i5nlhP

ASSUMPTION: Rapid7 is a well-established company in the cybersecurity industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Manager will report directly to the Regional Marketing Director and work closely with the local Go-to-Customer leadership team.

Work Arrangement: This is an on-site role based in Tokyo, with occasional flexibility for remote work.

Growth Opportunities:

• Rapid7 offers opportunities for professional growth and development within the marketing team and across the organization.
• The company's focus on innovation and expansion provides ample opportunities for career progression.

ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges as the company continues to expand.

🌍 Location & Work Environment

Office Type: Rapid7's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2-chōme-2-1 Kyobashi, Chuo City, Tokyo, Japan 104-0031

Geographic Context:

• Tokyo is a major global city and the capital of Japan, offering a vibrant culture, rich history, and numerous entertainment options.
• The office is located in the Kyobashi district, providing easy access to public transportation and various amenities.
• The cost of living in Tokyo is relatively high compared to other cities in Japan, but the city offers a high quality of life and numerous job opportunities.

Work Schedule: Standard business hours (9:00 AM - 5:30 PM JST) with occasional flexibility for remote work.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural aspects of working in Japan.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the regional marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Stakeholder communication and collaboration
• Language proficiency in English and Japanese

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the role and Rapid7's business by providing specific examples of how your experience aligns with the job requirements
• Showcase your creativity and strategic thinking by proposing innovative marketing ideas for the Japan market

ATS Keywords: Marketing Manager, Japan, IT Security, Cloud, Demand Generation, Field Marketing, Partner Marketing, Salesforce, Marketing Automation, Terminus, ABM, Digital Marketing, SEO, Content, Web, Events

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit within the Rapid7 team.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Terminus)
• Digital marketing tools (e.g., SEO, content, web, events)
• Account Based Marketing (ABM) tools

ASSUMPTION: The ideal candidate will have experience with the relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on execution and results
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Rapid7's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working with diverse teams and stakeholders, and how have you navigated cultural differences in previous roles?
• How do you balance creative thinking with a focus on execution, and can you provide examples of how you have successfully executed marketing campaigns in a fast-paced environment?

ASSUMPTION: Rapid7 values candidates who are proactive, adaptable, and committed to delivering results in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing regional dependencies with global priorities
• Navigating the unique cultural aspects of working in Japan and building brand awareness in the local market
• Adapting to a fast-paced, high-growth environment and maintaining a focus on execution and results
• Managing a budget and tracking compliance while delivering on marketing pipeline and revenue goals

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be proactive in identifying and addressing potential challenges.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the Japan and Korea region, requiring a strong understanding of the local market and cultural nuances
• Rapid7's focus on innovation and customer success sets it apart from other companies in the IT Security industry
• Career progression opportunities within Rapid7 are similar to those in other mid-sized companies, with a focus on internal promotions and professional development

ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges as the company continues to expand.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and generate leads in the Japan market
• Collaborating with the local Go-to-Customer leadership team to create an integrated regional marketing strategy and deliver on pipeline and revenue goals
• Managing the local lead qualification process and working closely with the Business Development team to improve conversion rates and ROI

ASSUMPTION: The ideal candidate will have experience managing marketing projects from start to finish, with a focus on execution and results.

❓ Key Questions to Ask During Interview

• How does Rapid7 support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Rapid7 approach collaboration and communication with regional teams, and what are the expectations for this role in terms of stakeholder management?
• What are the key challenges facing the Japan market, and how can this role contribute to driving growth and success in the region?
• How does Rapid7 support work-life balance for its employees, and what are the expectations for remote work and flexibility in this role?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions and demonstrating their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your experience in the IT Security or Cloud industries and your proficiency in English and Japanese
• Prepare examples of your marketing campaigns and projects, demonstrating your ability to execute and deliver results in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.