πΉ Job Title: Marketing Manager - Japan (f/m/d)
πΉ Company: applike group
πΉ Location: Tokyo, TΕkyΕ, Japan
πΉ Job Type: Full-time
πΉ Category: Advertising Services
πΉ Date Posted: July 14, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as you'll be the first dedicated Marketing Manager in Japan. You'll need to understand the local market and culture deeply and be able to navigate both global and local conversations.
β Own and drive the marketing presence in Japan, crafting and executing localized strategies
β Collaborate with senior leadership and global teams to develop go-to-market strategies for new and existing products
β Manage local digital presence, including social media accounts and paid media campaigns
β Drive regional co-marketing initiatives with strategic partners
β Manage local agency partners for PR, event execution, content localization, and media placement
β Generate inbound demand through regional campaigns and events, measuring success with clear performance metrics
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. You'll need to be comfortable working independently and collaborating with various teams.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, product marketing, event marketing, or PR, ideally within tech, adtech, or mobile app industries
Required Skills:
Preferred Skills:
ASSUMPTION: Given the nature of this role, it's crucial to have a deep understanding of the Japanese market and culture, as well as strong communication skills in both Japanese and English.
Salary Range: Based on industry standards for a Marketing Manager role in Japan with 5-10 years of experience, the estimated salary range is Β₯8,000,000 - Β₯12,000,000 per year.
Benefits:
Working Hours: Full-time position with standard Japanese working hours (typically 9:00 AM - 6:00 PM, Monday to Friday), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary based on the company's policies.
Industry: applike group operates in the Advertising Services industry, focusing on app marketing, adtech, and mobile app monetization
Company Size: applike group has 201-500 employees, providing a mid-sized company environment where you'll have the opportunity to make a significant impact
Founded: Founded in 2016, applike group is a relatively young company with a strong focus on innovation and growth
Company Description:
Company Specialties:
Company Website: applike-group.com
ASSUMPTION: applike group's focus on innovation and growth provides ample opportunities for professional development and career advancement.
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing
Reporting Structure: The Marketing Manager - Japan will report directly to the Global Marketing Director and collaborate closely with the APAC sales team
Work Arrangement: This is an on-site position based in Tokyo, Japan, with some flexibility for remote work
Growth Opportunities:
ASSUMPTION: Given the nature of this role and the company's focus on growth, there are ample opportunities for career advancement and professional development.
Office Type: applike group's office in Tokyo is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): An der Alster 42, Hamburg, HH 20099, DE (global headquarters); Tokyo, TΕkyΕ, Japan (APAC office)
Geographic Context:
Work Schedule: Standard Japanese working hours (typically 9:00 AM - 6:00 PM, Monday to Friday), with some flexibility for remote work
ASSUMPTION: Working in Tokyo offers a unique blend of cultural experiences and professional opportunities, with a vibrant tech industry and a high quality of life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Product Marketing, Event Marketing, Public Relations, Bilingual Communication, Digital Marketing, Storytelling, Agency Management, Campaign Management, Lead Generation, Social Media Management, Content Localization, Performance Marketing, Strategic Planning, Collaboration, Organizational Skills
ASSUMPTION: applike group's interview process is designed to assess your marketing expertise, cultural awareness, and communication skills. Being prepared to discuss your experience and strategic thinking will be crucial for success.
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms will be essential for success in this role. You may also need to learn and adapt to applike group's specific tools and technologies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: applike group values innovation, collaboration, and a strong work ethic. Being able to thrive in a dynamic, fast-paced environment and work effectively with cross-functional teams will be crucial for success.
ASSUMPTION: This role presents unique challenges related to the Japanese market, cross-functional collaboration, and adapting to a new work environment. Being proactive, adaptable, and culturally aware will be essential for overcoming these challenges.
ASSUMPTION: This role is unique in its focus on the Japanese market and offers significant growth potential for the right candidate.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a mix of marketing expertise, cultural awareness, and project management skills.
ASSUMPTION: These interview questions are designed to help you understand the strategic context of the role, the company's priorities, and the work environment. Being proactive and inquisitive will demonstrate your interest and commitment to the role.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.