Marketing Manager - Japan (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager - Japan (f/m/d)

🔹 Company: adjoe GmbH

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and executing localized marketing strategies for Japan
• Collaborating with senior leadership and global marketing teams
• Crafting compelling, localized messaging for the Japanese market
• Managing regional digital presence and co-marketing initiatives
• Driving inbound demand through regional campaigns and events

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as you'll be the first dedicated Marketing Manager in Japan, responsible for crafting and executing the go-to-market strategy from the ground up.

📋 Key Responsibilities

✅ Own and drive marketing presence in Japan, tailoring campaigns to local needs while collaborating with global marketing and APAC sales teams

✅ Build and execute localized marketing strategies for Japan, aligned with regional sales goals and adjoe’s global brand vision

✅ Craft compelling, localized messaging that speaks directly to the Japanese market across all touchpoints

✅ Lead regional go-to-market strategy for new and existing adjoe products, develop narratives, launch plans, and performance marketing campaigns

✅ Manage local agency partners who support PR, event execution, content localization, and media placement

✅ Generate inbound demand through regional campaigns and events, measuring success with clear performance metrics

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis, requiring a well-rounded marketing professional with a strong understanding of the Japanese market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing, product marketing, event marketing, or PR, ideally within tech, adtech, or mobile app industries

Required Skills:

• Fluency in Japanese and English
• Deep understanding of the Japanese market and culture
• Strategic and entrepreneurial mindset
• Excellent storytelling and communication skills
• Hands-on experience with digital marketing platforms
• Proven ability to manage multiple stakeholders and external partners
• Experience in event planning and execution
• Familiarity with marketing funnel and lead generation campaigns

Preferred Skills:

• Experience in agency management
• Knowledge of content localization processes
• Familiarity with performance marketing channels

ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in marketing, strong communication skills, and a deep understanding of the Japanese market are highly sought after.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Japan with 5-10 years of experience, the estimated salary range is ¥7,000,000 - ¥10,000,000 per year. This range may vary depending on the candidate's skills, experience, and performance.

Benefits:

• Health insurance
• Retirement plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexible work arrangements available

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: adjoe operates in the software development industry, specializing in advertising and monetization platforms for publishers and advertisers.

Company Size: With 51-200 employees, adjoe is a mid-sized company that offers a dynamic and collaborative work environment.

Founded: In 2018, adjoe has since grown to become a leading advertising and monetization platform, operating from offices in Hamburg, Boston, Singapore, and Tokyo.

Company Description:

• adjoe is redefining the future of mobile ads, powered by advanced AI, first-party data, and world-class engineers
• The company offers solutions like Playtime and Arcade for monetizing and scaling app publishers, as well as an intelligent bidding system for programmatic advertising
• adjoe connects app developers to over 600 million users worldwide, driving incremental engagement, retention, and revenue

Company Specialties:

• Rewarded advertising
• Programmatic advertising
• Mobile app monetization
• AI-driven advertising solutions

Company Website: adjoe.io

ASSUMPTION: As a mid-sized company, adjoe offers a unique blend of startup agility and enterprise-level resources, providing employees with ample opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of autonomy, strategic thinking, and leadership skills.

Reporting Structure: The Marketing Manager for Japan will report directly to the senior leadership team and collaborate closely with global marketing and APAC sales teams.

Work Arrangement: This role is on-site, based in Tokyo, with flexible work arrangements available.

Growth Opportunities:

• As the first dedicated Marketing Manager in Japan, this role offers significant growth potential as the market expands
• The opportunity to shape the company's go-to-market strategy in Japan and make a lasting impact on its success
• Potential for career progression within the global marketing team or other departments as the company grows

ASSUMPTION: Given the strategic nature of this role and the company's growth trajectory, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: adjoe's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): An der Alster 42, Hamburg, 20099, DE; 75 State St, Suite 100, Boston, Massachusetts 02109, US; 138 Market St, #05-17, Singapore, 048946, SG; Tokyo, Tōkyō, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant tech industry, offering ample opportunities for networking and professional growth
• The city is known for its rich culture, delicious food, and efficient public transportation
• adjoe's Tokyo office is centrally located, providing easy access to various amenities and attractions

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexible work arrangements available.

ASSUMPTION: Working in Tokyo offers a unique blend of cultural immersion and professional opportunities, making it an attractive location for international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with senior leadership and global marketing team members
• Case study or presentation preparation and delivery
• Final interview and offer

Key Assessment Areas:

• Strategic thinking and market understanding
• Communication and presentation skills
• Cultural fit and adaptability
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and cultural nuances
• Prepare a case study or presentation showcasing your marketing strategy for a hypothetical product launch in Japan

ATS Keywords: Marketing Manager, Japan, Localization, Strategy, Campaign Management, Digital Marketing, Brand Awareness, Lead Generation, Stakeholder Management, Event Planning

ASSUMPTION: As a mid-sized company, adjoe's interview process may be more flexible and personalized than larger enterprises, allowing for a more in-depth assessment of candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Project management software (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach tailoring marketing strategies to local markets, specifically Japan?
• Can you provide an example of a successful marketing campaign you've executed in a challenging cultural environment?
• How do you balance data-driven decision-making with creative storytelling in your marketing strategies?

ASSUMPTION: As a mid-sized company operating in a global market, adjoe values candidates who are adaptable, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Navigating the unique cultural nuances and market dynamics of the Japanese advertising industry
• Managing multiple stakeholders and external partners across different time zones
• Balancing strategic planning with day-to-day campaign execution and performance analysis
• Adapting to the fast-paced and ever-evolving nature of the tech industry

ASSUMPTION: Given the strategic nature of this role and the company's growth trajectory, there are inherent challenges that require a proactive, adaptable, and strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of autonomy and strategic thinking, as you'll be the first dedicated Marketing Manager in Japan
• While the role shares similarities with other marketing manager positions, the unique cultural context and market dynamics of Japan set it apart
• Career progression opportunities may vary depending on the company's growth and the candidate's performance

ASSUMPTION: As a unique role within the company, the Marketing Manager for Japan offers a distinct set of challenges and opportunities compared to other marketing positions.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in Japan
• Localizing marketing materials and campaigns for the Japanese market, ensuring cultural relevance and resonance
• Managing and optimizing regional co-marketing initiatives with strategic partners to amplify brand awareness and extend product reach

ASSUMPTION: The specific projects for this role may vary depending on the company's product portfolio, market needs, and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• How does the company plan to support my integration into the Japanese market and team?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does the company approach collaboration and knowledge-sharing between global and regional marketing teams?
• What are the most significant challenges facing the company's growth in the Japanese market, and how can this role address them?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation showcasing your marketing strategy for a hypothetical product launch in Japan
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.