Marketing Manager, Japan - Matterport

📌 Core Information

🔹 Job Title: Marketing Manager, Japan - Matterport

🔹 Company: CoStar Group

🔹 Location: Shibuya-ku, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing pipeline and enhancing brand awareness in Japan
• Collaborating with sales and channel partners to execute marketing initiatives
• Managing regional marketing budget and ensuring optimal resource allocation
• Analyzing campaign performance and adjusting strategies for continuous improvement
• Working closely with cross-functional teams to ensure alignment and effective execution

ASSUMPTION: This role requires a high level of independence and resourcefulness, with a focus on driving results in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute marketing plans tailored to the Japanese market, ensuring alignment with Matterport’s global Promote/Operate marketing objectives.

✅ Drive pipeline growth through paid media campaigns and local activities, converting prospects into customers.

✅ Collaborate with channel partners to develop and implement co-marketing programs that drive partner engagement and sales, managing the MDF program locally.

✅ Increase Matterport’s visibility and credibility in Japan by executing brand-building activities such as PR, events, and localised content creation.

✅ Plan and manage the regional marketing budget, ensuring optimal allocation of resources for maximum ROI.

✅ Use analytics and KPIs to measure campaign performance and adjust strategies for continuous improvement.

✅ Work closely with Sales (Country Leader, Account Executives, Channel Account Managers and BDRs) and regional & global marketing teams to ensure alignment and effective execution of initiatives.

✅ Travel up to 10% of the time to major cities in Japan.

ASSUMPTION: This role requires a strong understanding of Japanese market dynamics, cultural nuances, and customer preferences, as well as the ability to manage weekly calls with teams based in the UK, Singapore, and the US.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit University or College

Experience: A minimum of 8 years of marketing experience in a fast-paced environment, with a proven track record of executing impactful marketing activities

Required Skills:

• Fluency in Japanese and English
• Deep understanding of Japanese market dynamics, cultural nuances, and customer preferences
• Ability to manage weekly calls with teams based in the UK, Singapore, and the US
• Experience in direct sales and channel marketing
• Ability to create and support channel co-marketing programs
• Excellent written, verbal, and presentation skills
• Data-driven, with a strong ability to analyze performance metrics and adjust strategies to achieve measurable results
• Skilled in digital marketing, demand generation, and event management, with a track record of delivering pipeline growth
• Familiarity with using Marketing & Sales tools, such as Groove, SFDC, Marketo

Preferred Skills:

• Background in the Technology/SaaS industry

ASSUMPTION: Given the role's focus on the Japanese market, candidates with a strong understanding of Japanese business culture and language proficiency are highly preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 10+ years of experience in the Technology/SaaS industry and location in Japan, the estimated salary range is ¥15,000,000 - ¥20,000,000 JPY per year.

Benefits:

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in-person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.

Company Size: 5,001-10,000 employees. As a large organization, CoStar Group offers a wide range of opportunities for career growth and development.

Founded: 1986. CoStar Group has over 35 years of experience in the real estate industry, providing a stable and established work environment.

Company Description:

• CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
• The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
• CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.

Company Specialties:

• Research
• Marketing
• Product Development
• Analytics
• Commercial Real Estate
• Sales
• Real Estate
• and Technology

Company Website: CoStarGroup.com

ASSUMPTION: CoStar Group's extensive experience and global presence provide a strong foundation for career growth and development opportunities.

📊 Role Analysis

Career Level: Experienced professional. This role requires a high level of expertise and experience in marketing, with a focus on driving results in a fast-paced environment.

Reporting Structure: The Marketing Manager, Japan will report directly to the Senior Director International Marketing and work closely with the Japanese Country Leader and sales teams.

Work Arrangement: On-site, with up to 10% travel to major cities in Japan.

Growth Opportunities:

• Potential for career progression within the marketing department or other functions within the organization
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to internal training, tuition reimbursement, and an inter-office exchange program

ASSUMPTION: Given CoStar Group's global presence and diverse range of brands, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: CoStar Group's Tokyo office is located in the vibrant Shibuya-ku district, offering a dynamic and energetic work environment.

Office Location(s): 1201 Wilson Blvd, Arlington, Virginia, US (global headquarters) and 181 Bay St, Suite 3420, Toronto, Ontario, CA (international headquarters)

Geographic Context:

• Shibuya-ku is a bustling district in central Tokyo, known for its shopping, dining, and entertainment options
• The area is well-connected by public transportation, with easy access to major train and subway lines
• Shibuya-ku offers a mix of traditional and modern architecture, providing a unique urban experience

Work Schedule: Full-time, with some flexibility for remote work and up to 10% travel to major cities in Japan.

ASSUMPTION: The vibrant and energetic work environment in Shibuya-ku, combined with the flexibility of remote work and travel opportunities, provides a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the CoStar Group careers portal
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other team members
• Final round interviews, potentially including a presentation or case study
• Background check and offer extension

Key Assessment Areas:

• Language proficiency in Japanese and English
• Understanding of Japanese market dynamics, cultural nuances, and customer preferences
• Marketing expertise and experience in a fast-paced environment
• Ability to manage weekly calls with teams based in the UK, Singapore, and the US
• Alignment with CoStar Group's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the Japanese market and cultural nuances in your application materials
• Prepare for interview questions related to your marketing expertise, experience, and cultural fit with CoStar Group
• Be ready to discuss your approach to driving pipeline growth, brand awareness, and cross-functional collaboration

ATS Keywords: Marketing, Brand Awareness, Pipeline Growth, Channel Marketing, Budget Management, Data Analysis, Cross-Functional Collaboration, Digital Marketing, Demand Generation, Event Management, Sales Support, Japanese Language Proficiency, English Language Proficiency, Independent, Resourceful, Professional

ASSUMPTION: CoStar Group's application process is designed to assess candidates' marketing expertise, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Groove
• SFDC
• Marketo
• Other marketing and sales tools as needed for the role

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability
• Diversity
• Inclusion

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and resourceful
• Committed to continuous learning and improvement
• Fluent in Japanese and English, with strong communication skills

Self-Assessment Questions:

• How do you align with CoStar Group's core values, particularly in the context of this role?
• How do you approach cross-cultural communication and collaboration, specifically with teams based in the UK, Singapore, and the US?
• How do you ensure that your marketing strategies and tactics resonate with the unique cultural nuances and preferences of the Japanese market?

ASSUMPTION: CoStar Group places a strong emphasis on cultural fit and alignment with the company's values, as well as the ability to thrive in a diverse and global work environment.

⚠️ Potential Challenges

• Managing weekly calls with teams based in different time zones and cultures
• Balancing the demands of driving pipeline growth, brand awareness, and cross-functional collaboration
• Navigating the unique cultural nuances and preferences of the Japanese market
• Adapting to the fast-paced and dynamic nature of the real estate industry

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the Japanese market and cultural context.

📈 Similar Roles Comparison

• This role is unique in its focus on the Japanese market and requires a high level of language proficiency and cultural understanding
• Compared to other marketing roles, this position offers a higher level of independence and responsibility for driving results in a fast-paced environment
• Career progression opportunities may be more limited compared to larger marketing departments, but CoStar Group's global presence and diverse range of brands offer ample opportunities for growth and development

ASSUMPTION: Candidates should consider their personal and professional goals when evaluating this role compared to other marketing opportunities.

📝 Sample Projects

• Developing and executing a quarterly marketing plan tailored to the Japanese market, ensuring alignment with Matterport’s global Promote/Operate marketing objectives
• Driving pipeline growth through paid media campaigns and local activities, converting prospects into customers
• Collaborating with channel partners to develop and implement co-marketing programs that drive partner engagement and sales, managing the MDF program locally
• Increasing Matterport’s visibility and credibility in Japan by executing brand-building activities such as PR, events, and localised content creation

ASSUMPTION: These projects provide a snapshot of the key responsibilities and deliverables for the Marketing Manager, Japan role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Matterport and CoStar Group?
• What are the key priorities for the first 90 days in this role?
• How does CoStar Group support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the Japanese market for Matterport, and how can this role address them?
• How does CoStar Group foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These questions can help candidates better understand the role's context, priorities, and growth opportunities, as well as CoStar Group's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your understanding of the Japanese market and cultural nuances
• Prepare for interview questions related to your marketing expertise, experience, and cultural fit with CoStar Group
• Be ready to discuss your approach to driving pipeline growth, brand awareness, and cross-functional collaboration
• Follow up with the hiring manager within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.