Marketing Manager - Job Code: 28612832257

📌 Core Information

🔹 Job Title: Marketing Manager - Job Code: 28612832257

🔹 Company: Coconut

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies
• Managing email communications and partnership contracts
• Overseeing community engagement and platform relationships
• Collaborating with various teams to optimize marketing efforts

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects effectively. It also involves working with various teams and stakeholders, so excellent communication skills are essential.

📋 Key Responsibilities

✅ Marketing Campaign Planning: Develop, curate, and communicate a comprehensive marketing calendar and campaign strategies, ensuring alignment with our brand goals.

✅ Inbox Management: Oversee and manage email inboxes to maintain timely, effective communication with partners, vendors, and community members.

✅ Partnership Contracts: Draft, review, and update partnership contracts for new and existing partners.

✅ Giveaway Coordination: Select giveaway winners and collaborate with the fulfillment team to ensure timely product shipments, including for personal contacts when requested.

✅ Community Management: Assist in nurturing and engaging with our Inner Circle (IC) and Super Fan (SF) community, fostering a loyal and interactive brand community.

✅ Tool & Platform Integration: Set up and integrate new digital tools and platforms with existing systems to streamline operations and optimize efficiency.

✅ Product Ranking App Management: Manage relationships with ranking and review platforms (such as Yuka and ThinkDirty), ensuring our products are accurately represented and well-positioned.

✅ Meta Ads & Social Media Content: Create ad content for platforms like Meta, including creative ads that leverage iPhone Notes-style and iMessage-style visuals.

✅ TikTok Shop Affiliate Program: Manage outreach and maintain relationships with TikTok Shop affiliates, optimizing our presence on the platform to drive sales.

✅ Dermatologist Partnerships: Identify and onboard additional dermatologists to recommend our products, expanding our network of professional endorsements.

ASSUMPTION: This role involves a mix of strategic planning, day-to-day management, and creative problem-solving. It requires a proactive approach to marketing and a strong understanding of various digital platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in marketing, with a focus on campaign management, community engagement, and partnership development.

Required Skills:

• Proven experience in marketing campaign planning and execution
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Familiarity with digital marketing tools and platforms
• Ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with Zapier and Klayvio
• Fluency in English and proficiency in other languages
• Experience in the beauty or wellness industry

ASSUMPTION: While experience with specific tools is preferred, candidates with strong marketing skills and a willingness to learn new tools are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary for this role is $9 per hour. This is an entry-level to mid-level salary for a part-time marketing manager role in the Philippines.

Benefits:

• Competitive salary
• 13th month pay
• Paid time off (12 days)
• US holidays off (12 days)
• Maternity and paternity leave
• Comprehensive healthcare
• Life insurance
• Mental health support
• Milestone gifts and birthday treats
• Exciting team experiences
• Stay connected with a supportive network

Working Hours: 20 hours per week, with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time marketing manager roles in the Philippines. The benefits listed are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Coconut operates in the staffing and recruiting industry, focusing on hospitality and retail hiring. They use a social networking approach to connect job seekers with employers.

Company Size: Coconut is a small company with 11-50 employees, which means applicants can expect a close-knit work environment with opportunities for growth and impact.

Founded: Coconut was founded in 2016, making it a relatively young company with a short but successful history.

Company Description:

• Coconut is a simple, quick, and seriously fun platform for hiring staff or finding a job in the hospitality industry.
• Their mission is to make hiring and job searching a seamless and enjoyable experience for both employers and job seekers.
• They prioritize building a strong community and fostering connections between their users.

Company Specialties:

• Hospitality and retail hiring
• Social networking
• Online recruitment
• Marketplace
• Recruitment platform
• Client-facing staff
• Recruitment
• Social community
• Job platform
• Hospitality jobs
• Retail jobs
• Staffing

Company Website: https://www.coconutjobs.com

ASSUMPTION: Coconut's focus on simplicity, fun, and community makes it an attractive option for job seekers looking for a unique and engaging work environment.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in campaign management, community engagement, and partnership development.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and collaborate with various teams, including sales, product, and customer success.

Work Arrangement: This is a remote, part-time role with flexible scheduling. Applicants should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As Coconut continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a full-time role.
• Coconut's focus on community and connection provides ample opportunities for networking and professional development.
• The company's commitment to employee well-being and work-life balance creates an environment that supports personal growth and success.

ASSUMPTION: While this role is part-time, there are opportunities for growth and advancement within the company for the right candidate.

🌍 Location & Work Environment

Office Type: N/A (Remote work environment)

Office Location(s): N/A (Applicants can work from anywhere in the Philippines)

Geographic Context:

• The Philippines is located in Southeast Asia and is known for its diverse culture, beautiful landscapes, and friendly people.
• The cost of living in the Philippines is generally lower than in other developed countries, making it an affordable place to live and work.
• The country has a tropical climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.

Work Schedule: Applicants can expect a flexible work schedule, with the ability to work from anywhere in the Philippines. The company offers a supportive work environment that prioritizes employee well-being and work-life balance.

ASSUMPTION: While this role is remote, applicants should be comfortable working independently and managing their time effectively in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-depth behavioral and skills-based interview
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing campaign planning and execution
• Communication and interpersonal skills
• Problem-solving and critical thinking
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role.
• Be prepared to discuss your experience with marketing campaign planning, community engagement, and partnership development.
• Demonstrate your understanding of the beauty or wellness industry and how your skills and experience make you a strong fit for this role.

ATS Keywords: marketing campaign planning, community engagement, partnership development, digital marketing, social media, email marketing, project management, stakeholder communication, beauty industry, wellness industry

ASSUMPTION: Coconut uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Zapier
• Klayvio
• Gsuite
• SuperHuman App
• Meta Ads
• TikTok Shop
• Email marketing platforms
• Project management tools

ASSUMPTION: While experience with specific tools is preferred, candidates with strong marketing skills and a willingness to learn new tools are encouraged to apply.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Fun
• Community
• Integrity
• Excellence

Work Style:

• Collaborative
• Creative
• Adaptable
• Results-driven
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you adaptable and able to manage multiple projects and deadlines effectively?
• Do you have a strong customer focus and a results-driven approach to your work?

ASSUMPTION: Coconut values a strong cultural fit and prioritizes hiring candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Building and maintaining relationships with various stakeholders, including partners, vendors, and community members
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse, global team with varying time zones and cultural backgrounds

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in a dynamic and engaging work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator role in other companies, but with a focus on the hospitality and retail industry.
• Candidates with experience in digital marketing, social media management, or community management may find this role particularly appealing.
• This role offers opportunities for career growth and advancement within the company, as well as the chance to work with a diverse, global team.

ASSUMPTION: While this role is similar to other marketing roles, it offers unique opportunities and challenges specific to the hospitality and retail industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch
• Managing community engagement and building relationships with key influencers in the beauty or wellness industry
• Negotiating and drafting partnership contracts with vendors and suppliers

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Manager in this role?
• How does this role collaborate with other teams, such as sales, product, and customer success?
• What are the most important qualities and skills for success in this role?
• How does Coconut support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they will be working with. They can also help applicants demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume and cover letter highlighting your marketing experience and skills relevant to this role.
• Record a short introduction video (preferably using Loom) and provide the link in your application. Be sure to follow the video tips and sample videos provided.
• Follow the application tips and guidelines provided to ensure your application is complete and optimized for the Applicant Tracking System (ATS).
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.