Marketing Manager - Jobs to Be Done

📌 Core Information

🔹 Job Title: Marketing Manager - Jobs to Be Done

🔹 Company: Endeavour Group

🔹 Location: Richmond, Victoria, Australia

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading the always-on communication program and key brand campaigns for Dan Murphy's customer trade plan.
• Developing strategy and roadmap to unlock customer behavior for the customer jobs to be done.
• Collaborating cross-functionally to ensure go-to-market activations and marketing initiatives deliver against identified customer jobs to be done and brand outcomes.
• Gaining a deep understanding of customer and occasion driving shopping missions.
• Managing end-to-end campaigns and brand building initiatives.
• Championing the role of brand and embedding brand positioning across the business.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. The ideal candidate will have a strong digital and content focus, with experience in retail marketing and customer experience.

📋 Key Responsibilities

✅ Lead the always-on communication program and key brand campaigns for the Dan Murphy's customer trade plan, collaborating with various partners to deliver on our key customer jobs to be done and business priorities effectively across the customer experience.

✅ With support from Senior Marketing Manager - Brand, develop the strategy, roadmap, and necessary business casing to unlock customer behavior for the customer jobs to be done.

✅ Work alongside other Marketing Managers & Leads to ensure cross-functional collaboration that enables our go-to-market activations and marketing initiatives to deliver against identified customer jobs to be done & brand outcomes.

✅ Gain a deep understanding of the customer and occasion driving shopping missions, championing and influencing throughout the organisation to deliver on our customer jobs to be done.

✅ Partner with Analytics, Insights and Merchandise to develop and build a measurement framework for the customer jobs to be done, monitor performance and provide recommendations.

✅ Manage end to end campaigns and brand building initiatives which includes working with Creative and Media agencies, Marketing Channel Leads and various stakeholders including Merchandise, Operations and Suppliers to deliver brand-led campaigns.

✅ Champion the role of brand and help continue to embed our brand positioning across the business. Deliver a consistent tone of voice and implementation of our distinctive brand assets and style guide.

✅ Support Senior Marketing Managers and Planning to develop a truly collaborative and efficient relationship with cross-functional teams like Merchandise, built on trust and accountability; including cadence and frameworks to facilitate efficiency, collaboration and a customer-first mindset.

✅ Role Model ways of working in a matrix business and actively drive the culture of the marketing team.

ASSUMPTION: This role involves a high level of collaboration and influencing across various teams and stakeholders. Strong communication, project management, and strategic thinking skills are essential for success in this position.

🎯 Required Qualifications

Education: Tertiary qualifications in business and/or marketing preferred.

Experience: Minimum 7+ years working in dedicated Marketing environment, ideally with a strong digital and content focus. Previous experience in marketing (Campaign and Content) within the retail sector with end-to-end campaign or project management.

Required Skills:

• Ability to interpret customer data that can be translated into compelling retail plans.
• Strong understanding of cross-functional business planning, including category strategies, ensuring alignment with broader business goals.
• Ability to manage complex and ambiguous projects.
• Proven experience in horizontal influencing for change.
• Proven experience in customer experience particularly digital journeys.

Preferred Skills:

• Experience working in a matrix organization.
• Fluency in data analysis and visualization tools.
• Knowledge of the retail drinks industry.

ASSUMPTION: While a tertiary qualification in business and/or marketing is preferred, relevant experience and a strong portfolio may be considered equivalent. Candidates with a proven track record in digital marketing and customer experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 140,000 per annum (Based on experience and industry standards for a Marketing Manager role in the retail sector in Australia)

Benefits:

• Flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Health and wellbeing services
• Learning and development options

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the retail sector in Australia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the drinks and hospitality sector. Endeavour Group is one of the largest retail drinks and hospitality companies in Australia, with a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks, and more.

Company Size: 10,001+ employees. As a large organization, Endeavour Group offers numerous opportunities for career growth and development.

Founded: Endeavour Group was founded in 2011, following the demerger of Woolworths Group's drinks business. However, its predecessor companies have a long history in the Australian retail industry.

Company Description:

• At Endeavour Group, we exist to bring people together in better, more enjoyable, and more meaningful ways.
• We believe that social communities are thriving communities, built through great experiences and positive, memorable moments.
• United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally.

Company Specialties:

• Retail drinks
• Hospitality
• Brand management
• Customer experience
• Digital and data-driven marketing

Company Website: endeavourgroup.com.au

ASSUMPTION: Endeavour Group's large size and diverse portfolio offer candidates the opportunity to work on a wide range of brands and initiatives, with ample room for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to lead strategic marketing initiatives and influence cross-functional teams.

Reporting Structure: The Marketing Manager - Jobs to Be Done will report directly to the Senior Marketing Manager - Brand and work closely with various stakeholders across the organization.

Work Arrangement: Hybrid (2-3 days on-site per week). This role offers a flexible work arrangement, allowing for a better work-life balance.

Growth Opportunities:

• Progression to a Senior Marketing Manager role within the marketing team.
• Expansion into other areas of the business, such as hospitality or brand management.
• Opportunities to work on high-impact projects and campaigns that drive business growth and customer engagement.

ASSUMPTION: This role offers a unique opportunity to work on strategic marketing initiatives that drive business growth and customer engagement. Successful candidates will have the opportunity to grow both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): 459 Church Street, Richmond VIC 3121, Australia

Geographic Context:

• Richmond is an inner suburb of Melbourne, located approximately 3 kilometers east of the Melbourne CBD.
• The area is known for its vibrant food and drink scene, with numerous cafes, restaurants, and bars.
• Richmond is well-connected by public transportation, with easy access to trains, trams, and buses.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week). The role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: The Richmond office location offers a convenient and vibrant work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Endeavour Group careers portal.
• Phone or video screen with the Talent Acquisition team.
• Face-to-face or video interview with the hiring manager and/or other stakeholders.
• Final interview with the Senior Marketing Manager - Brand or another senior leader.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Cross-functional collaboration and influencing abilities.
• Project management and campaign execution skills.
• Customer-centric mindset and understanding of customer experience.
• Cultural fit and alignment with Endeavour Group's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the customer jobs to be done and how you can contribute to unlocking customer behavior.
• Showcase your ability to manage complex projects and collaborate effectively with cross-functional teams.
• Prepare examples of your past marketing campaigns or projects that align with the responsibilities outlined in the job description.

ATS Keywords: Marketing Manager, Jobs to Be Done, Customer Experience, Retail Marketing, Campaign Management, Brand Building, Cross-Functional Collaboration, Project Management, Customer-Centric, Data Interpretation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and project management skills, as well as their cultural fit with Endeavour Group's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics, Marketo)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's area of focus and the projects they work on. However, proficiency in Microsoft Office Suite and Google Workspace is essential for all candidates.

👔 Cultural Fit Considerations

Company Values:

• Bring people together
• Create a more sociable future
• Be inclusive and welcoming
• Be bold and innovative
• Be accountable and reliable

Work Style:

• Collaborative and cross-functional
• Data-driven and customer-centric
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you embody Endeavour Group's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a marketing campaign or project?
• How do you stay up-to-date with industry trends and customer behavior in the retail drinks sector?

ASSUMPTION: Endeavour Group values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table. Candidates who align with the company's values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrix organization.
• Balancing strategic thinking and execution in a fast-paced, dynamic retail environment.
• Adapting to changes in customer behavior and market trends in the retail drinks sector.
• Navigating a hybrid work arrangement and maintaining productivity and engagement with remote team members.

ASSUMPTION: The Marketing Manager - Jobs to Be Done role presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges effectively and contribute to the organization's continued success.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the retail sector, this role places a greater emphasis on customer experience and customer-centric marketing strategies.
• Unlike other marketing roles, this position focuses specifically on the customer jobs to be done, requiring a deep understanding of customer behavior and a data-driven approach to marketing.
• Career progression in this role may follow a similar path to other marketing managers within Endeavour Group, with opportunities to specialize in specific areas or take on broader leadership responsibilities.

ASSUMPTION: This role offers a unique opportunity to work on strategic marketing initiatives that drive business growth and customer engagement. Candidates with experience in customer-centric marketing and a strong understanding of customer behavior will be well-suited to this role.

📝 Sample Projects

• Developing and executing a customer-centric marketing campaign to drive share of wallet with non and lighter shoppers.
• Conducting customer research and analysis to identify key customer jobs to be done and develop targeted marketing strategies to unlock customer behavior.
• Collaborating with cross-functional teams to deliver integrated marketing initiatives that drive brand awareness and customer engagement.

ASSUMPTION: The specific projects and initiatives undertaken by the Marketing Manager - Jobs to Be Done will vary depending on the organization's priorities and the candidate's area of focus. However, successful candidates will have a proven track record in delivering customer-centric marketing campaigns and initiatives that drive business growth and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the customer jobs to be done and how this role will contribute to unlocking customer behavior?
• How does this role collaborate with other marketing managers and leaders within Endeavour Group to ensure alignment with broader business goals and brand outcomes?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Endeavour Group support the professional development and growth of its marketing team members?
• What is the work-life balance like for this role, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking insightful and well-researched questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Endeavour Group careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on customer-centric marketing, project management, and cross-functional collaboration.
• Prepare examples of your past marketing campaigns or projects that align with the responsibilities outlined in the job description.
• If selected for an interview, be prepared to discuss your approach to customer-centric marketing and your ability to manage complex projects and collaborate effectively with cross-functional teams.
• Follow up with the Talent Acquisition team within one week of submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.