Marketing Manager - Jobs to Be Done

📌 Core Information

🔹 Job Title: Marketing Manager - Jobs to Be Done

🔹 Company: Endeavour Group

🔹 Location: Richmond, Victoria, Australia

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the always-on communication program and key brand campaigns for Dan Murphy's customer trade plan
• Developing strategy and roadmap to unlock customer behavior for key customer jobs to be done
• Collaborating cross-functionally to ensure go-to-market activations and marketing initiatives deliver against identified customer jobs to be done and brand outcomes
• Championing the role of brand and embedding brand positioning across the business
• Managing end-to-end campaigns and brand building initiatives, working with creative and media agencies, marketing channel leads, and various stakeholders

ASSUMPTION: This role requires a strong understanding of customer data and the ability to translate it into compelling retail plans. It also demands excellent communication and influencing skills to work effectively across the organization.

📋 Key Responsibilities

✅ Lead the always-on communication program and key brand campaigns for the Dan Murphy's customer trade plan, collaborating with various partners to deliver on key customer jobs to be done and business priorities effectively across the customer experience.

✅ With support from Senior Marketing Manager - Brand, develop the strategy, roadmap, and necessary business casing to unlock customer behavior for the customer jobs to be done.

✅ Work alongside other Marketing Managers & Leads to ensure cross-functional collaboration that enables go-to-market activations and marketing initiatives to deliver against identified customer jobs to be done and brand outcomes.

✅ Gain a deep understanding of the customer and occasion driving shopping missions, championing and influencing throughout the organization to deliver on our customer jobs to be done.

✅ Manage end-to-end campaigns and brand building initiatives, including working with creative and media agencies, marketing channel leads, and various stakeholders to deliver brand-led campaigns.

✅ Champion the role of brand and help continue to embed our brand positioning across the business, delivering a consistent tone of voice and implementation of our distinctive brand assets and style guide.

✅ Support Senior Marketing Managers and Planning to develop a truly collaborative and efficient relationship with cross-functional teams like Merchandise, built on trust and accountability; including cadence and frameworks to facilitate efficiency, collaboration, and a customer-first mindset.

✅ Role Model ways of working in a matrix business and actively drive the culture of the marketing team.

ASSUMPTION: This role involves managing complex and ambiguous projects, requiring strong project management skills and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Tertiary qualifications in business and/or marketing preferred

Experience: Minimum 7+ years working in a dedicated Marketing environment, ideally with a strong digital and content focus. Previous experience in marketing (Campaign and Content) within the retail sector with end-to-end campaign or project management.

Required Skills:

• Ability to interpret customer data that can be translated into compelling retail plans
• Strong understanding of cross-functional business planning, including category strategies, ensuring alignment with broader business goals
• Ability to manage complex and ambiguous projects
• Proven experience in horizontal influencing for change
• Proven experience in customer experience, particularly digital journeys

Preferred Skills:

• Experience in the retail sector
• Knowledge of the Dan Murphy's brand

ASSUMPTION: While not explicitly stated, experience in the retail sector and familiarity with the Dan Murphy's brand would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Australia with 7+ years of experience, the estimated salary range is AUD 120,000 - 150,000 per annum.

Benefits:

• Flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W, and other Endeavour Group brands, including ALH pubs
• Monthly meeting-free days
• Health and wellbeing services
• Learning and development options

Working Hours: Full-time, 38 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the alcohol and hospitality sectors

Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities

Founded: Endeavour Group was formed in 2020 through the demerger of Woolworths Group's drinks and hospitality businesses, but its history dates back to the 1950s with the establishment of Dan Murphy's

Company Description:

• Endeavour Group exists to bring people together in better, more enjoyable, and more meaningful ways
• It operates with a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks, and more
• Its purpose is to create a more sociable future together, with a team of over 28,000 employees across more than 1600 stores and 330 hotels nationally

Company Specialties:

• Retail drinks
• Hospitality
• Brand management
• Marketing and customer experience

Company Website: endeavourgroup.com.au

ASSUMPTION: Endeavour Group's diverse portfolio of brands and businesses allows it to curate its brand propositions to meet customer needs, with shared capabilities in format, range, digital, data, and analytics forming the foundations of its market leadership.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities

Reporting Structure: This role reports directly to the Senior Marketing Manager - Brand and works closely with various cross-functional teams, including Merchandise, Operations, and Suppliers

Work Arrangement: On-site, with flexible working arrangements available

Growth Opportunities:

• Progression within the marketing team or broader Endeavour Group
• Expanding skills and knowledge in retail marketing, brand management, and customer experience
• Gaining experience working in a large, matrix organization

ASSUMPTION: This role offers significant growth opportunities, both within the marketing team and across Endeavour Group's diverse portfolio of brands and businesses.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and inclusive culture

Office Location(s): 459 Church Street, Richmond VIC 3121, Australia

Geographic Context:

• Richmond is an inner-city suburb of Melbourne, Victoria, Australia
• It is known for its vibrant food and entertainment scene, as well as its proximity to the city center
• The office is located near public transportation, with trams and trains nearby

Work Schedule: Full-time, with flexible working arrangements available, including monthly meeting-free days

ASSUMPTION: The Richmond location offers a dynamic and vibrant work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Team
• In-depth interview with the hiring manager and/or other team members
• Final interview or assessment, if required

Key Assessment Areas:

• Customer understanding and data interpretation
• Marketing and campaign management skills
• Cross-functional collaboration and influencing
• Brand management and strategic thinking

Application Tips:

• Highlight relevant marketing and campaign management experience, with a focus on retail and customer experience
• Tailor your resume and cover letter to emphasize skills and experience relevant to the role and Endeavour Group's values
• Prepare examples of your work, if applicable, to demonstrate your skills and achievements

ATS Keywords: Marketing Manager, Jobs to Be Done, Customer Trade Plan, Brand Campaigns, Customer Experience, Cross-Functional Collaboration, Brand Building, Project Management, Retail Marketing, Customer Data, Influencing, Strategic Planning

ASSUMPTION: Endeavour Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Bring people together
• Create a more sociable future
• Be authentic and inclusive
• Act with courage and integrity
• Deliver with excellence

Work Style:

• Collaborative and inclusive
• Data-driven and customer-focused
• Agile and adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, matrix environment?
• Are you passionate about creating memorable customer experiences?
• Can you effectively influence cross-functional teams to deliver on shared goals?
• Do you have a strong understanding of customer data and how to translate it into actionable insights?

ASSUMPTION: Endeavour Group values a diverse and inclusive work environment, with a strong focus on collaboration, customer experience, and data-driven decision-making.

⚠️ Potential Challenges

• Managing complex and ambiguous projects in a matrix organization
• Working with multiple stakeholders and cross-functional teams
• Keeping up with the fast-paced retail and hospitality industries
• Balancing the need for data-driven decision-making with the need for agility and adaptability

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication and influencing abilities, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the customer jobs to be done and unlocking customer behavior for the Dan Murphy's brand
• Compared to other marketing manager roles, this position requires a strong understanding of customer data and its translation into compelling retail plans
• Career progression may involve moving into senior marketing roles or exploring opportunities within Endeavour Group's diverse portfolio of brands and businesses

ASSUMPTION: This role offers a unique opportunity to work on a specific aspect of the Dan Murphy's brand, with the potential for growth and progression within Endeavour Group.

📝 Sample Projects

• Developing and executing a customer-led campaign to drive share of wallet with non and lighter shoppers
• Collaborating with cross-functional teams to embed the Dan Murphy's brand positioning across the customer experience
• Managing the end-to-end delivery of a brand-led campaign, including working with creative and media agencies, marketing channel leads, and various stakeholders

ASSUMPTION: These sample projects highlight the customer-focused and collaborative nature of the role, as well as the need for strong project management and influencing skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to the overall marketing strategy for Dan Murphy's?
• What are the key priorities for this role in the first 90 days?
• How does Endeavour Group support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, with a focus on retail and customer experience
• Prepare examples of your work, if applicable, to demonstrate your skills and achievements
• Follow up with the hiring manager or talent team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.