Marketing Manager, JPN

📌 Core Information

🔹 Job Title: Marketing Manager, JPN

🔹 Company: Razer Inc.

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing localized marketing plans for Japan
• Leading New Product Introduction (NPI) marketing campaigns
• Collaborating with local and global teams to drive business growth
• Managing external agencies, influencers, and media partners
• Building relationships with local gaming communities and streamers

ASSUMPTION: This role requires a strategic yet hands-on approach, with a strong focus on outreach marketing and cross-functional teamwork.

📋 Key Responsibilities

✅ Develop and execute a localized Japan marketing plan, focusing on outreach, including social media, public relations, influencer marketing, and earned media to grow brand visibility and cultural relevance.

✅ Lead the end-to-end planning and execution of New Product Introduction (NPI) marketing campaigns tailored to the Japanese market.

✅ Collaborate closely with the local Japan team, including the Japan Country Manager and Channel Sales Manager, to align marketing initiatives with business goals.

✅ Work in tandem with the regional HQ team in Singapore and global teams to localize campaign assets and messaging while ensuring consistency with global brand direction.

✅ Manage external agencies, influencers, and media partners to drive impactful campaigns and outreach efforts.

✅ Lead esports marketing initiatives, including the management of our signed esports team, to maximize exposure, drive engagement, and ensure alignment with brand values and campaign goals.

✅ Build relationships with local gaming communities, streamers, and tournament organizers to strengthen brand affinity and visibility.

✅ Plan and execute grassroots and community-driven programs to foster a loyal and active Razer fan base in Japan.

✅ Track and analyze campaign performance, generate insights, and report regularly on marketing KPIs and outcomes versus targets.

✅ Oversee the Japan marketing budget, ensuring effective and efficient use of resources to maximize ROI.

✅ Represent Razer at local industry events, tradeshows, esports tournaments, and gaming activations as needed.

✅ Continuously monitor and evaluate market trends, competitor activity, and consumer behavior to inform local marketing strategy.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 8 years of marketing experience, ideally in gaming, tech, lifestyle, or consumer electronics

Required Skills:

• Proven expertise in outreach marketing, especially PR, influencer engagement, and social media strategy
• Demonstrated success in managing NPI campaigns, localizing global content, and launching new products to market
• Fluent in both Japanese and English, with excellent verbal and written communication skills
• Strong experience working with local sales and channel teams to align marketing and commercial priorities
• Ability to manage multiple projects simultaneously with a structured, analytical, and detail-oriented approach
• Comfortable working in a multi-national environment and navigating local Japanese business culture
• Skilled in agency and partner management, with the ability to drive cross-functional execution

Preferred Skills:

• Experience with esports, gaming communities, or working with gaming content creators
• Basic understanding of Photoshop/design tools for asset adaptation or review
• Experience with AI tools to perform tasks such as adapting text, translations, artwork

ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates looking to advance their careers in marketing.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Tokyo, Japan, with 10+ years of experience, the estimated salary range is ¥12,000,000 - ¥15,000,000 per year. This range may vary depending on the candidate's specific skills, experience, and market conditions.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday leave
• Employee discounts on Razer products
• Opportunities for professional development and career growth

Working Hours: Full-time position with standard Japanese working hours (typically 9:00 AM - 6:00 PM, Monday - Friday), with some flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Razer operates in the competitive gaming peripherals and lifestyle accessories market, with a strong focus on esports and gaming communities.

Company Size: Razer is a mid-sized company with approximately 1,700 employees worldwide, providing a dynamic and collaborative work environment.

Founded: Razer was founded in 2005 and is headquartered in Irvine, California, with regional headquarters in Singapore.

Company Description:

• Razer is the world's leading lifestyle brand for gamers, with a fan base that spans every continent
• The company designs and builds the world's largest gamer-focused ecosystem of hardware, software, and services
• Razer's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops

Company Specialties:

• Gaming peripherals and accessories
• Gaming laptops and systems
• Software ecosystems, including Razer Synapse and Razer Chroma
• Internet of things, mobile, and wearable technologies
• Audio products and home entertainment solutions
• Virtual reality and esports initiatives

Company Website: razer.com

ASSUMPTION: Razer's focus on the gaming and esports markets makes it an exciting and innovative place to work, with a strong emphasis on creativity and innovation.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Japan Country Manager and working closely with regional and global marketing teams.

Reporting Structure: The Marketing Manager will oversee a team of marketing professionals responsible for executing campaigns and managing external partners.

Work Arrangement: This is an on-site position based in Tokyo, Japan, with some flexibility for remote work as needed.

Growth Opportunities:

• Progression to a regional or global marketing leadership role within Razer
• Expansion into new markets or product categories within the gaming and lifestyle accessories space
• Development of skills in areas such as esports management, community building, or influencer marketing

ASSUMPTION: Razer's global presence and focus on innovation provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Razer's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant gaming and esports scene
• The city offers a high quality of life, with excellent public transportation, dining, and entertainment options
• Tokyo is home to numerous gaming and technology companies, providing ample networking opportunities

Work Schedule: Standard Japanese working hours with some flexibility for project needs, including occasional evening and weekend work as required.

ASSUMPTION: Tokyo's dynamic gaming and technology industry, along with Razer's innovative work environment, make it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the Japan Country Manager and Marketing Director
• Final interview with senior leadership or the global marketing team

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional teamwork and collaboration
• Communication and presentation skills
• Cultural awareness and adaptability
• Problem-solving and analytical skills

Application Tips:

• Highlight your experience in gaming, tech, or lifestyle marketing, with a focus on outreach and NPI campaigns
• Tailor your resume to emphasize skills and experiences relevant to the role and company
• Prepare a cover letter that demonstrates your understanding of Razer's brand and the Japanese gaming market
• Be ready to discuss your familiarity with Razer products and the competitive landscape

ATS Keywords: Marketing strategy, campaign development, cross-functional teamwork, communication skills, cultural awareness, problem-solving, gaming market, NPI campaigns, outreach marketing

ASSUMPTION: Razer's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• PR and influencer marketing tools (e.g., Muck Rack, BrandSnob)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Razer uses industry-standard marketing tools and platforms to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Gamers at heart
• Innovative and bold
• Passionate and determined
• Collaborative and inclusive
• Accountable and responsible

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you embody Razer's values in your daily work?
• Describe a time when you had to adapt to a new market or cultural environment
• How do you approach collaboration and teamwork in a cross-functional setting?

ASSUMPTION: Razer's company culture is centered around its gaming heritage, with a strong emphasis on innovation, collaboration, and a passion for gaming.

⚠️ Potential Challenges

• Navigating the unique cultural landscape and business practices of the Japanese market
• Managing multiple projects and stakeholders simultaneously
• Balancing global brand direction with local market needs and preferences
• Keeping up with the fast-paced and ever-evolving gaming and esports industries

ASSUMPTION: These challenges can be overcome with strong communication, cultural awareness, and a strategic approach to marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the gaming and esports industries
• While the role involves many aspects of traditional marketing, the focus on gaming communities and esports sets it apart from other marketing positions
• Career progression in this role may lead to opportunities in esports management, community building, or influencer marketing

ASSUMPTION: This role offers a unique blend of traditional marketing and gaming industry-specific skills and experiences.

📝 Sample Projects

• Developing and executing a localized marketing campaign for a new Razer product launch in Japan
• Building and managing relationships with local gaming communities and streamers to increase Razer's brand visibility and affinity
• Collaborating with the regional HQ team to localize global campaign assets and messaging for the Japanese market

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing Manager role at Razer.

❓ Key Questions to Ask During Interview

• How does Razer differentiate its marketing efforts in the Japanese market compared to other regions?
• What are the key priorities for the first 90 days in this role?
• How does Razer support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the Japanese gaming market, and how can this role address them?
• How does Razer measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Razer's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in gaming, tech, or lifestyle marketing, with a focus on outreach and NPI campaigns
• Prepare a cover letter that demonstrates your understanding of Razer's brand and the Japanese gaming market
• Be ready to discuss your familiarity with Razer products and the competitive landscape during your interview
• Follow up with the Razer HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.