📌 Core Information
🔹 Job Title: Marketing Manager || July 2025
🔹 Company: Anaxee Digital Runners Pvt Ltd
🔹 Location: Indore, Madhya Pradesh, India
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting marketing plans that align with business goals and deliver results
- Managing content across various platforms to enhance brand engagement
- Executing offline campaigns to expand brand visibility
- Analyzing campaign performance to refine marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and a deep understanding of marketing’s evolving landscape. The ideal candidate will have a proven track record of managing and executing online and offline marketing campaigns, with a strong capacity to grasp business needs and collaborate with departments to ensure marketing strategies align with organizational objectives.
📋 Key Responsibilities
✅ Collaborate with the team to craft marketing plans that align with business goals and deliver results
✅ Manage and create content for social media platforms such as WhatsApp, LinkedIn, Instagram, Twitter, Facebook, and others to enhance engagement and build a strong online presence
✅ Plan, produce, and publish engaging video content, including tutorials, brand stories, and project highlights, while optimizing videos for SEO and reach
✅ Design and develop impactful PowerPoint presentations and project decks that effectively represent the company’s branding and support business activities
✅ Manage, curate, and refresh the company website content to keep it engaging, informative, and optimized for search engines
✅ Ensure visually engaging graphics for social media, presentations, and other marketing materials, as well as brand consistency and professional appeal
✅ Execute offline campaigns such as event sponsorships, print advertising, brochures, Banner, Standee, direct mail, and on-ground activations to expand brand visibility
✅ Dive deep into the world of Google Ads, Meta Ads, SEO, SEM, and email marketing, running digital campaigns to drive business growth
✅ Track, analyze, and report on campaign performance to continuously refine and enhance marketing efforts
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's/Master’s in Marketing or related field
Experience: 3+ years of experience in marketing, with a strong focus on digital marketing and campaign management
Required Skills:
- Proven track record of managing and executing online and offline marketing campaigns
- Strong capacity to grasp business needs and collaborate with departments
- Expertise in digital marketing tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, and YouTube Studio
- Strong knowledge of graphic design tools such as Canva, Notion, Photoshop, and Illustrator
- Ability to create engaging and impactful content, including videos, graphics, and written materials
- Familiarity with marketing automation and CRM software
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of project management software
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong understanding of the marketing funnel, customer journey, and A/B testing. They should also be comfortable working in a fast-paced, startup environment and be able to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: Competitive salary, Start-up Flexibility
Benefits:
- Creative Freedom
- Growth Opportunities
- Collaboration Across Teams
- Opportunity to Work on an Impactful Project
- Opportunity to work with a National Startup Award 2021 Winner
- Chance to work closely with the CEO and contribute to the company’s success
ASSUMPTION: The salary range is competitive and commensurate with industry standards for a role of this level in a startup environment. The company offers a comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Anaxee – India’s Reach Engine! – is building India's largest last-mile outreach network of 250,000 Digital Runners (shared feet-on-street, tech-enabled) to help Businesses and Social Organizations scale to rural and semi-urban India.
- The company operates in 26 states, 540+ districts, and 11,000+ pin codes in India, helping brands, businesses, and organizations execute projects with complete transparency and efficiency.
- Its services include data collection, survey, rural semi-urban INDIA, feet on street, rural survey, app marketing, merchant onboarding, mapping, order taking, lead generation, rural marketing, KYC, go-to-market, tech for climate, tech for social, carbon project implementation, impact assessment, agroforestry, nature-based solutions, and farmer onboarding.
Company Specialties:
- Data Collection
- Survey
- Rural Semi-urban INDIA
- Feet on Street
- Rural Survey
- App Marketing
- Merchant Onboarding
- Mapping
- Order Taking
- Lead Generation
- Rural Marketing
- KYC
- Go-to-Market
- Tech For Climate
- Tech For Social
- Carbon Project Implementation
- Impact Assessment
- Agroforestry
- Nature Based Solutions
- Farmer Onboarding
Company Website: https://www.anaxee.com
ASSUMPTION: Anaxee is a fast-growing startup with a strong focus on innovation and technology. The company's unique business model and commitment to social impact make it an attractive place to work for individuals looking to make a significant impact in the marketing field.
📊 Role Analysis
Career Level: Mid-Career
Reporting Structure: To be determined based on the specific team structure
Work Arrangement: Full-Time, On-site
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to work on high-impact projects and contribute to the company’s success
ASSUMPTION: This role offers significant growth potential for the right candidate. The company's fast-paced environment and focus on innovation provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): Indore, Madhya Pradesh, India
Geographic Context:
- Indore is the largest city and commercial hub of Madhya Pradesh, with a population of over 3 million
- The city is known for its diverse industries, including IT, education, healthcare, and automotive
- Indore is well-connected by air, rail, and road, with the Indore Airport serving both domestic and international flights
Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM, with a one-hour lunch break
ASSUMPTION: The work environment at Anaxee is dynamic and fast-paced, with a strong emphasis on collaboration and innovation. The company's on-site office in Indore provides a vibrant and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing team
- Final round interview with the CEO or another senior leader
Key Assessment Areas:
- Candidates' understanding of the company's mission and values
- Marketing strategy and campaign management skills
- Ability to work collaboratively and manage multiple projects
- Candidates' cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Showcase your creativity and strategic thinking in your responses to interview questions
ASSUMPTION: Anaxee's interview process is designed to assess candidates' fit for the role and the company's culture. The company values creativity, innovation, and a strong work ethic, so candidates should be prepared to demonstrate these qualities throughout the interview process.
🛠️️ Tools & Technologies
- Google Analytics
- SEMrush
- Hootsuite
- Mailchimp
- YouTube Studio
- Canva
- Notion
- Photoshop
- Illustrator
- Marketing automation and CRM software
- Project management software
ASSUMPTION: This role requires proficiency in a wide range of marketing tools and technologies. Candidates should have a strong understanding of these tools and be able to demonstrate their ability to use them effectively in their application materials and interviews.
👔️️ Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Transparency
- Impact
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Committed to social impact and sustainability
Self-Assessment Questions:
- How do you align with Anaxee's commitment to social impact and sustainability?
- How do you approach collaboration and teamwork in a fast-paced environment?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Anaxee's culture is fast-paced, innovative, and collaborative. Candidates should be able to demonstrate their fit with the company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Working in a fast-paced startup environment may require candidates to be adaptable and resilient
- The role may involve managing multiple projects simultaneously, which can be challenging for some candidates
- The company's focus on innovation and continuous improvement may require candidates to be open to change and willing to learn new tools and technologies
ASSUMPTION: While Anaxee offers significant growth opportunities, the role may also present unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position in other companies, but with a greater focus on innovation and social impact
- The role may require more hands-on involvement in campaign execution and management than similar roles in larger organizations
- The company's startup environment may offer more opportunities for career growth and professional development than similar roles in established corporations
ASSUMPTION: Candidates should research similar roles in other companies to better understand the unique aspects of this role and how it compares to other marketing opportunities in the industry.
📝 Sample Projects
- Developing and executing a successful social media campaign to increase brand awareness and engagement
- Managing a team to create and distribute a series of impactful videos showcasing the company's unique business model and social impact initiatives
- Collaborating with the sales team to create targeted marketing materials that drive revenue growth
ASSUMPTION: Candidates should be prepared to discuss specific examples of their past marketing projects and how they align with the unique aspects of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does the company support the professional development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach work-life balance for its employees?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Showcase your creativity and strategic thinking in your responses to interview questions
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
