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Marketing Manager || July 2025

Anaxee Digital Runners Pvt Ltd
Full-time
On-site
Indore, Madhya Pradesh, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager || July 2025

πŸ”Ή Company: Anaxee Digital Runners Pvt Ltd

πŸ”Ή Location: Indore, Madhya Pradesh, India

πŸ”Ή Job Type: Full-Time, On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Not Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting marketing plans that align with business goals and deliver results
  • Managing content across various platforms to enhance brand engagement
  • Executing offline campaigns to expand brand visibility
  • Analyzing campaign performance to refine marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and a deep understanding of marketing’s evolving landscape. The ideal candidate will have a proven track record of managing and executing online and offline marketing campaigns, with a strong capacity to grasp business needs and collaborate with departments to ensure marketing strategies align with organizational objectives.

πŸ“‹ Key Responsibilities

βœ… Collaborate with the team to craft marketing plans that align with business goals and deliver results

βœ… Manage and create content for social media platforms such as WhatsApp, LinkedIn, Instagram, Twitter, Facebook, and others to enhance engagement and build a strong online presence

βœ… Plan, produce, and publish engaging video content, including tutorials, brand stories, and project highlights, while optimizing videos for SEO and reach

βœ… Design and develop impactful PowerPoint presentations and project decks that effectively represent the company’s branding and support business activities

βœ… Manage, curate, and refresh the company website content to keep it engaging, informative, and optimized for search engines

βœ… Ensure visually engaging graphics for social media, presentations, and other marketing materials, as well as brand consistency and professional appeal

βœ… Execute offline campaigns such as event sponsorships, print advertising, brochures, Banner, Standee, direct mail, and on-ground activations to expand brand visibility

βœ… Dive deep into the world of Google Ads, Meta Ads, SEO, SEM, and email marketing, running digital campaigns to drive business growth

βœ… Track, analyze, and report on campaign performance to continuously refine and enhance marketing efforts

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's/Master’s in Marketing or related field

Experience: 3+ years of experience in marketing, with a strong focus on digital marketing and campaign management

Required Skills:

  • Proven track record of managing and executing online and offline marketing campaigns
  • Strong capacity to grasp business needs and collaborate with departments
  • Expertise in digital marketing tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, and YouTube Studio
  • Strong knowledge of graphic design tools such as Canva, Notion, Photoshop, and Illustrator
  • Ability to create engaging and impactful content, including videos, graphics, and written materials
  • Familiarity with marketing automation and CRM software

Preferred Skills:

  • Experience with marketing automation tools
  • Knowledge of project management software
  • Fluency in multiple languages

ASSUMPTION: Candidates should have a strong understanding of the marketing funnel, customer journey, and A/B testing. They should also be comfortable working in a fast-paced, startup environment and be able to manage multiple projects simultaneously.

πŸ’° Compensation & Benefits

Salary Range: Competitive salary, Start-up Flexibility

Benefits:

  • Creative Freedom
  • Growth Opportunities
  • Collaboration Across Teams
  • Opportunity to Work on an Impactful Project
  • Opportunity to work with a National Startup Award 2021 Winner
  • Chance to work closely with the CEO and contribute to the company’s success

ASSUMPTION: The salary range is competitive and commensurate with industry standards for a role of this level in a startup environment. The company offers a comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Services

Company Size: 51-200 employees

Founded: 2016

Company Description:

  • Anaxee – India’s Reach Engine! – is building India's largest last-mile outreach network of 250,000 Digital Runners (shared feet-on-street, tech-enabled) to help Businesses and Social Organizations scale to rural and semi-urban India.
  • The company operates in 26 states, 540+ districts, and 11,000+ pin codes in India, helping brands, businesses, and organizations execute projects with complete transparency and efficiency.
  • Its services include data collection, survey, rural semi-urban INDIA, feet on street, rural survey, app marketing, merchant onboarding, mapping, order taking, lead generation, rural marketing, KYC, go-to-market, tech for climate, tech for social, carbon project implementation, impact assessment, agroforestry, nature-based solutions, and farmer onboarding.

Company Specialties:

  • Data Collection
  • Survey
  • Rural Semi-urban INDIA
  • Feet on Street
  • Rural Survey
  • App Marketing
  • Merchant Onboarding
  • Mapping
  • Order Taking
  • Lead Generation
  • Rural Marketing
  • KYC
  • Go-to-Market
  • Tech For Climate
  • Tech For Social
  • Carbon Project Implementation
  • Impact Assessment
  • Agroforestry
  • Nature Based Solutions
  • Farmer Onboarding

Company Website: https://www.anaxee.com

ASSUMPTION: Anaxee is a fast-growing startup with a strong focus on innovation and technology. The company's unique business model and commitment to social impact make it an attractive place to work for individuals looking to make a significant impact in the marketing field.

πŸ“Š Role Analysis

Career Level: Mid-Career

Reporting Structure: To be determined based on the specific team structure

Work Arrangement: Full-Time, On-site

Growth Opportunities:

  • Potential to grow within the marketing team as the company expands
  • Opportunity to work on high-impact projects and contribute to the company’s success

ASSUMPTION: This role offers significant growth potential for the right candidate. The company's fast-paced environment and focus on innovation provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Indore, Madhya Pradesh, India

Geographic Context:

  • Indore is the largest city and commercial hub of Madhya Pradesh, with a population of over 3 million
  • The city is known for its diverse industries, including IT, education, healthcare, and automotive
  • Indore is well-connected by air, rail, and road, with the Indore Airport serving both domestic and international flights

Work Schedule: Monday to Friday, 9:30 AM to 6:30 PM, with a one-hour lunch break

ASSUMPTION: The work environment at Anaxee is dynamic and fast-paced, with a strong emphasis on collaboration and innovation. The company's on-site office in Indore provides a vibrant and engaging work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final round interview with the CEO or another senior leader

Key Assessment Areas:

  • Candidates' understanding of the company's mission and values
  • Marketing strategy and campaign management skills
  • Ability to work collaboratively and manage multiple projects
  • Candidates' cultural fit with the company and team

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the company's mission and values in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
  • Showcase your creativity and strategic thinking in your responses to interview questions

ASSUMPTION: Anaxee's interview process is designed to assess candidates' fit for the role and the company's culture. The company values creativity, innovation, and a strong work ethic, so candidates should be prepared to demonstrate these qualities throughout the interview process.

πŸ› οΈοΈ Tools & Technologies

  • Google Analytics
  • SEMrush
  • Hootsuite
  • Mailchimp
  • YouTube Studio
  • Canva
  • Notion
  • Photoshop
  • Illustrator
  • Marketing automation and CRM software
  • Project management software

ASSUMPTION: This role requires proficiency in a wide range of marketing tools and technologies. Candidates should have a strong understanding of these tools and be able to demonstrate their ability to use them effectively in their application materials and interviews.

πŸ‘”οΈοΈ Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Accountability
  • Transparency
  • Impact

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on innovation and continuous improvement
  • Committed to social impact and sustainability

Self-Assessment Questions:

  • How do you align with Anaxee's commitment to social impact and sustainability?
  • How do you approach collaboration and teamwork in a fast-paced environment?
  • How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Anaxee's culture is fast-paced, innovative, and collaborative. Candidates should be able to demonstrate their fit with the company's values and work style in their application materials and interviews.

⚠️ Potential Challenges

  • Working in a fast-paced startup environment may require candidates to be adaptable and resilient
  • The role may involve managing multiple projects simultaneously, which can be challenging for some candidates
  • The company's focus on innovation and continuous improvement may require candidates to be open to change and willing to learn new tools and technologies

ASSUMPTION: While Anaxee offers significant growth opportunities, the role may also present unique challenges that candidates should be prepared to face.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director position in other companies, but with a greater focus on innovation and social impact
  • The role may require more hands-on involvement in campaign execution and management than similar roles in larger organizations
  • The company's startup environment may offer more opportunities for career growth and professional development than similar roles in established corporations

ASSUMPTION: Candidates should research similar roles in other companies to better understand the unique aspects of this role and how it compares to other marketing opportunities in the industry.

πŸ“ Sample Projects

  • Developing and executing a successful social media campaign to increase brand awareness and engagement
  • Managing a team to create and distribute a series of impactful videos showcasing the company's unique business model and social impact initiatives
  • Collaborating with the sales team to create targeted marketing materials that drive revenue growth

ASSUMPTION: Candidates should be prepared to discuss specific examples of their past marketing projects and how they align with the unique aspects of this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's long-term growth plans?
  • What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
  • How does the company support the professional development of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does the company approach work-life balance for its employees?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
  • Showcase your creativity and strategic thinking in your responses to interview questions
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.